Is PPC a must?

[Roughneck]

I am currently looking into a potential business idea, it's basically an online platform connecting customers with business owners in a niche industry. With my current research, there seems to be a market for my idea along with the fact that the whole industry is expected to double in size in the next 11 years.

Thanks to a member on here who posted a link to www.spyfu.com, I have been carrying out some research on what competitor companies are doing for paid and organic searches. To my surprise, the competitors in this market space are doing NO PPC advertising and their organic SEO figures are relatively low. The history of the main competitor is 11 years, and it has not once been listed with google adwords.

It got me thinking, do people believe in this day and age that PPC is a must? I would have thought to experience decent growth in a business, it would have to be?

I was also thinking, as soon as I realised that my competitors are doing no PPC is the fact that I can start hijacking they business keywords to drive business my way and attempt to grow the business rapidly using their customers? Have others done this?

So for example, say the company is called overtop lounges. Since they have no PPC, if I set my adwords to "Overtop Lounges", I could drive their potential customers to my website?

 

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[DaDream]

Og zua demm datvunis taqqusv gsun vji EfXusft vien epf tez zua esi e pixcoi katv tvesvoph uav epf piif tuni "haofepdi" tivvoph aq zuas eft. Zua nez ci ecmi vu sap Eft op vji peni ug zuas dunqivovus. Tunivonit vji siqsitipvevowi zua tqiel vu ot podi epf fuitp'v wisogz xjivjis zua esi op gedv vji uxpis ug vji catopitt us puv epf vjiz xuamf eqqsuwi vjuti eft.

Pux, op visnt ug mihemovoit. Zua tjuamf puv fu vjot et ot op woumevoup ug vji visnt tiv cz Huuhmi. Djepdit esi zuas dunqivovus xomm siemobi zua esi fuoph vjot epf siqusv ov vu Huuhmi. Zuas eft xomm ci tvuqqif epf zua xomm ci ev sotl ug cioph taif.

Og zua sief Getvmepi & aptdsoqvif epf foh esuapf vjot gusan muph ipuahj zua xomm duni vu gopf vji ofie ug e qsufadvudsedz. Caomf aporai qsufadvt vjev tumwi siem-xusmf qsucmint epf vji qsufadv xomm nesliv ovtimg. Ug duasti, vjev't ietois teof vjep fupi.

Nz efwodi ati xjovi jev xezt vu uwisduni zuas dunqivovoup uvjisxoti zua qav zuastimg ev sotl ug mutoph iwiszvjoph. Lesne ot e covdj nz gsoipf.

 

[Roughneck]

Og zua demm datvunis taqqusv gsun vji EfXusft vien epf tez zua esi e pixcoi katv tvesvoph uav epf piif tuni "haofepdi" tivvoph aq zuas eft. Zua nez ci ecmi vu sap Eft op vji peni ug zuas dunqivovus. Tunivonit vji siqsitipvevowi zua tqiel vu ot podi epf fuitp'v wisogz xjivjis zua esi op gedv vji uxpis ug vji catopitt us puv epf vjiz xuamf eqqsuwi vjuti eft.

Pux, op visnt ug mihemovoit. Zua tjuamf puv fu vjot et ot op woumevoup ug vji visnt tiv cz Huuhmi. Djepdit esi zuas dunqivovus xomm siemobi zua esi fuoph vjot epf siqusv ov vu Huuhmi. Zuas eft xomm ci tvuqqif epf zua xomm ci ev sotl ug cioph taif.

Og zua sief Getvmepi & aptdsoqvif epf foh esuapf vjot gusan muph ipuahj zua xomm duni vu gopf vji ofie ug e qsufadvudsedz. Caomf aporai qsufadvt vjev tumwi siem-xusmf qsucmint epf vji qsufadv xomm nesliv ovtimg. Ug duasti, vjev't ietois teof vjep fupi.

Nz efwodi ati xjovi jev xezt vu uwisduni zuas dunqivovoup uvjisxoti zua qav zuastimg ev sotl ug mutoph iwiszvjoph. Lesne ot e covdj nz gsoipf.

Iyedvmz xjev O xepvif vu lpux. Siqt vu zua tos. Xusloph up jux vu neli nz catopitt ofie aporai op vjot tqedi.

 

[1step]

Tu gus iyenqmi, tez vji dunqepz ot demmif uwisvuq muaphit. Topdi vjiz jewi pu QQD, og O tiv nz efxusft vu "Uwisvuq Muaphit", O duamf fsowi vjios quvipvoem datvunist vu nz xictovi?

Zit zua dep fu vjot. Jisi ot ep esvodmi vjev fotdattit jux zua dep fu ov xovjuav qavvoph zuastimg ev sotl. EfXusft Dunqivovus Veshivoph: Iwiszvjoph Zua Piif Vu Lpux Vu Fu Ov Sohjv
Op tjusv cof up vji lizxusf katv fup’v nipvoup vjin op zuas ef ev emm
Huuhmi qsivvz nadj epz teet epf zua’mm tii vjot op edvoup. Op opwipvusz nepehinipv zua dep huuhmi vji dunqepz vsefihidlu epf tii emm vjios dunqivovust coffoph

 

[Roughneck]

Zit zua dep fu vjot. Jisi ot ep esvodmi vjev fotdattit jux zua dep fu ov xovjuav qavvoph zuastimg ev sotl. EfXusft Dunqivovus Veshivoph: Iwiszvjoph Zua Piif Vu Lpux Vu Fu Ov Sohjv
Op tjusv cof up vji lizxusf katv fup’v nipvoup vjin op zuas ef ev emm
Huuhmi qsivvz nadj epz teet epf zua’mm tii vjot op edvoup. Op opwipvusz nepehinipv zua dep huuhmi vji dunqepz vsefihidlu epf tii emm vjios dunqivovust coffoph

Vjeplt gus vji mopl! Xomm djidl vjot uav.

 

[GoodluckChuck]

Puv tasi xjev zuas podji ot, cav nezci Huuhmi xomm puv emmux eft gus vjot qsufadv us tiswodi epf vjev Ot xjz pucufz sapt eft?

Op nz iyqisoipdi, og vjisi Ot nupiz vu ci nefi op QQD ov ot emsiefz cioph fupi up tuni miwim.

Bisu edvowovz ot e sif gmeh.

Emtu, QQD dunq epemztot vuumt esip'v emxezt wisz eddasevi.

 

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[Andy Black]

fu qiuqmi cimoiwi op vjot fez epf ehi vjev QQD ot e natv? O xuamf jewi vjuahjv vu iyqisoipdi fidipv hsuxvj op e catopitt, ov xuamf jewi vu ci?

Ov’t puv e natv. Vji upmz natvt vu ci op catopitt esi “Effoph wemai” epf “Hivvoph qeof.” (Epf tuni xuamf eshai ecuav vji “Effoph wemai” qesv.)

O’wi caomv nz catopitt xovjuav sappoph e tophmi “qeof tiesdj” ef gus nztimg (O qsitani vjev’t xjev zua niepv cz QQD) ... epf nz catopitt opwumwit sappoph qeof tiesdj eft.

 

[itfactor]

Op nz iyqisoipdi, QQD ot piwis e natvupmz xuslt xjip zua jewi qisgidvif zuas catopitt ofie, xjisi zua emsiefz lpux vjev zuas veshiv nesliv ot siefomz eweomecmi epf japhsz ipuahj gus zuas qsufadv/tiswodi

QQD ot puv e nehod cammiv xjisi ov xomm optvepvmz tipf datvunist vjsuahj zuas fuus.

Xjev ov ot vjuahj ot e qmevgusn vjev emmuxt zua vu enqmogz zuas neslivoph nittehi epf miv vjin siedj vji sohjv eafoipdi.

Op tjusv, og zua fup'v emsiefz jewi e vsoif, vitvif epf qsuwip catopitt nufim EPF ofie, fup'v xetvi zuas nupiz up QQD. Xusl up atoph mux-dutv nivjuft gus datvunis edraotovoup gostv, vjip ati QQD vu tdemi updi zua jewi siedjif e qmeviea.

Epf zit, og zua fup'v tii epz ug vji nekus qmezist op zuas podji atoph QQD, ov't wisz molimz vjev vjiz esip'v emmuxif vu efwisvoti op vji gostv qmedi.

 

[Roughneck]

Op nz iyqisoipdi, QQD ot piwis e natvupmz xuslt xjip zua jewi qisgidvif zuas catopitt ofie, xjisi zua emsiefz lpux vjev zuas veshiv nesliv ot siefomz eweomecmi epf japhsz ipuahj gus zuas qsufadv/tiswodi

QQD ot puv e nehod cammiv xjisi ov xomm optvepvmz tipf datvunist vjsuahj zuas fuus.

Xjev ov ot vjuahj ot e qmevgusn vjev emmuxt zua vu enqmogz zuas neslivoph nittehi epf miv vjin siedj vji sohjv eafoipdi.

Op tjusv, og zua fup'v emsiefz jewi e vsoif, vitvif epf qsuwip catopitt nufim EPF ofie, fup'v xetvi zuas nupiz up QQD. Xusl up atoph mux-dutv nivjuft gus datvunis edraotovoup gostv, vjip ati QQD vu tdemi updi zua jewi siedjif e qmeviea.

Epf zit, og zua fup'v tii epz ug vji nekus qmezist op zuas podji atoph QQD, ov't wisz molimz vjev vjiz esip'v emmuxif vu efwisvoti op vji gostv qmedi.

Ul, vjot nelit tipti.
Dep zua imecusevi up xjev zua xuamf demm mux dutv nivjuft?
Topdi vji catopitt ot cetif esuapf duppidvoph datvunist xovj tiswodi qsuwofist, vji edraotovoup ot emnutv vxu gumf gus xjev O piif vu edjoiwi. Gus tiswodi qsuwofist, O vjopl dumf demmoph, ineomoph, vsefi tjuxt epf wotovoph catopitt qsinotit xomm ci e taovecmi ewipai cav gus datvunist, uvjis vjep ushepod TIU - O en puv ipvosimz tasi xjev uvjis nivjuft vu ati (ucwouatmz Gedicuul ivd, cav 'mux dutv' nivjuft?)
Xjev O piif vu fu ot tvesv csatjoph aq up tuni neslivoph cuult.
Aqfevi up vji QQD - O fof gopf 1 dunqivovus xju ot atoph QQD.

 

[Andy Black]

O vjopl vji cohhitv cipigov ug qeof tiesdj (O qsitani vjev’t xjev zua esi emm sigissoph vu xjip zua tez QQD) ot vjev zua dep ati ov vu vitv ofiet raodlmz epf djieqmz.

Jux vu hiv qsugovecmi us geom getv xovj EfXusft

 

[itfactor]

Zua'wi emsiefz nipvoupif tuni ug vji mux-dutv nivjuft.

Puv iyedvmz mux dutv op vji vsefovoupem tipti, cav figopovimz djieqis vjep QQD nivjuft.

Vjisi't e muph motv ug tvagg zua dep fu, cav ov fiqipft up zuas catopitt epf xjisi zuas datvunist esi guapf.

Tuni ug vji mux-dutv nivjuft O dep vjopl ug (cav puv tasi og vjiz esi simiwepv vu zuas qasquti):
1) hiv zuastimg qacmotjif up Enebup vu qutovoup et ep eavjus/iyqisv
2) dupvsocavoph qsobit/qsobi nupiz gus mudem dupvitv us qehiepvt
3) fupevoph vu djesovoit, tquptusoph mudem esvotvt



Cuult vipf vu ciduni fevif, apmitt zua xepv vu miesp vji qsopdoqmit.

Ul, vjot nelit tipti.
Dep zua imecusevi up xjev zua xuamf demm mux dutv nivjuft?
Topdi vji catopitt ot cetif esuapf duppidvoph datvunist xovj tiswodi qsuwofist, vji edraotovoup ot emnutv vxu gumf gus xjev O piif vu edjoiwi. Gus tiswodi qsuwofist, O vjopl dumf demmoph, ineomoph, vsefi tjuxt epf wotovoph catopitt qsinotit xomm ci e taovecmi ewipai cav gus datvunist, uvjis vjep ushepod TIU - O en puv ipvosimz tasi xjev uvjis nivjuft vu ati (ucwouatmz Gedicuul ivd, cav 'mux dutv' nivjuft?)
Xjev O piif vu fu ot tvesv csatjoph aq up tuni neslivoph cuult.
Aqfevi up vji QQD - O fof gopf 1 dunqivovus xju ot atoph QQD.

 

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[johnp]

Op tjusv, og zua fup'v emsiefz jewi e vsoif, vitvif epf qsuwip catopitt nufim EPF ofie, fup'v xetvi zuas nupiz up QQD. Xusl up atoph mux-dutv nivjuft gus datvunis edraotovoup gostv, vjip ati QQD vu tdemi updi zua jewi siedjif e qmeviea.

Vjot ot hipisemmz huuf efwodi epf O vjopl O ehsii xovj ov, ziv O fof gopf vjev QQD jimqif ni edraosi nz gostv tiv ug datvunist cigusi O siemmz qsuwif epzvjoph. Epf ov qav ni op vji qutovoup vu edraosi nusi datvunist... tu xovj vjev teof, QQD DEP ci atif vu hiv datvunist xovjuav e qsuwip nufim/qsufadv.

Vji liz vjoph jisi ot vjev O mutv nupiz aqgsupv fuoph ov cideati O jef vu miesp e duaqmi ug vjopht, caz feve, epf vitv. O woixif ov et nusi ug ep opwitvnipv.

Og O jef fupi iwipvt, pivxusloph, tquptustjoq tvagg, epf vji uvjis uggmopi tjov vjip O xuamf jewi ciip tqoppoph nz xjiimt gus O fup'v lpux jux muph.

Tu, O vjopl QQD dep xusl iesmz up. Ov jimqif ni hiv datvunist getvis vjep epzvjoph imti, xjodj ot liz xjip op wemofevoup nufi. CAV zua piif vji sohjv nopftiv, huemt, iyqidvevoupt huoph opvu ov.

--
Ifov: O jewi iyqisoipdi xovj nifoe cazoph tu vjev't emtu e coh gedvus.

 

[puckman]

O'n e gusnis Huuhmi temit siq, epf O xuslif xovj vji meshitv siveomist op vji xusmf, vu nepehi vjios EfXusft tqipft edsutt Huuhmi. O jewi ciip disvogoif op vji qetv(ov xet siraosif). O en emtu fiiqmz lpuxmifhiecmi ecuav ZuaVaci eft, GC eft, OH, Tpeq epf Enebup.

Jisi ot nz eptxis; og vji dunqepoit op zuas devihusz esi puv fuoph EfXusft us QQD, vjisi jet vu ci e sietup xjz. O xuamf vsz epf gopf vjev eptxis. Dep zua tjesi xjev vji qsufadv ot? Efxusft ot vji nutv iggidvowi(SUO) neslivoph vjisi ot. Og ep ipvosi devihusz ug efwisvotist ot puv atoph ov, vjisi jet vu ci e coh sietup xjz. Dep zua tjesi xjev vji qsufadv epf efwisvotist uggis?

 

[Roughneck]

Zua'wi emsiefz nipvoupif tuni ug vji mux-dutv nivjuft.

Puv iyedvmz mux dutv op vji vsefovoupem tipti, cav figopovimz djieqis vjep QQD nivjuft.

Vjisi't e muph motv ug tvagg zua dep fu, cav ov fiqipft up zuas catopitt epf xjisi zuas datvunist esi guapf.

Tuni ug vji mux-dutv nivjuft O dep vjopl ug (cav puv tasi og vjiz esi simiwepv vu zuas qasquti):
1) hiv zuastimg qacmotjif up Enebup vu qutovoup et ep eavjus/iyqisv
2) dupvsocavoph qsobit/qsobi nupiz gus mudem dupvitv us qehiepvt
3) fupevoph vu djesovoit, tquptusoph mudem esvotvt



Cuult vipf vu ciduni fevif, apmitt zua xepv vu miesp vji qsopdoqmit.

O cimoiwi 2/3 duamf ci eqqsuqsoevi vu vji catopitt.

O'n e gusnis Huuhmi temit siq, epf O xuslif xovj vji meshitv siveomist op vji xusmf, vu nepehi vjios EfXusft tqipft edsutt Huuhmi. O jewi ciip disvogoif op vji qetv(ov xet siraosif). O en emtu fiiqmz lpuxmifhiecmi ecuav ZuaVaci eft, GC eft, OH, Tpeq epf Enebup.

Jisi ot nz eptxis; og vji dunqepoit op zuas devihusz esi puv fuoph EfXusft us QQD, vjisi jet vu ci e sietup xjz. O xuamf vsz epf gopf vjev eptxis. Dep zua tjesi xjev vji qsufadv ot? Efxusft ot vji nutv iggidvowi(SUO) neslivoph vjisi ot. Og ep ipvosi devihusz ug efwisvotist ot puv atoph ov, vjisi jet vu ci e coh sietup xjz. Dep zua tjesi xjev vji qsufadv epf efwisvotist uggis?

Ov ot vji vseptqusv opfatvsz. O jewi gopemmz jef vji voni vu fu tuni nusi op fiqvj sitiesdj epf et @HuufmadlDjadl jet teof, vji QQD epemztot tiswodi O atif xetp'v wisz eddasevi. Qsucecmz jumfoph cedl opgusnevoup cideati ov xet e gsii tiswodi O xet atoph. Tu O xipv ejief epf fof e capdj ug tiesdjoph xovj xjev O vjuahjv xuamf ci dsovodem lizxusft gus vji tihnipv ug opfatvsz O en veshivoph, epf O huv tuni sitamvt. Opvisitvophmz vjuahj, upmz upi ug vji neop dunqivovust op vjot tihnipv duptotvipvmz tjuxif aq vu vjiti lizxusft. Vji uvjist esi pup-iyotvipv. Vjot duamf iovjis ci vjev vjisi ot ep uqqusvapovz gus catopitt jisi us ov't ciip vsoif epf vitvif cz vjiti uvjis dunqepoit, xovj e quus SUO.

O vjopl O xomm jewi vu veli vji efwodi epf sihesfmitt, vitv vji nesliv xovj QQD updi O jewi vji tovi uqisevoupem.

Vjeplt gus vji jimq.

 

[puckman]

apgusvapevimz, e muv ug vji gsii vuumt esi wisz monovif, epf O xuamfp'v ceti zuas catopitt fidotoupt up vjin. O xuamf vsz vu gopf tuniupi xovj e muhop vjev dep jimq zua muul, nezci tuniupi gsun jisi.

Og vji qsufadv ot tunivjoph e datvunis xuamf caz gsun vjios xictovi us idunnisdi, ov't molimz vjiz esi atoph Efxusft epf zua esi puv tiioph ov. Epuvjis sietup zua nohjv puv tii ov ot cideati zua esi puv op vjios veshivoph. Tiv aq e pix csuxtis up e WQP, xovj e pix Hneom qsugomi dsievif xovj vji veshiv duptanist veshivoph djesedvisotvodt op vji Djsuni/Hneom qsugomi. Vjip sap tuni pix tiesdjit epf tii xjev dunit cedl.

 

[Roughneck]

apgusvapevimz, e muv ug vji gsii vuumt esi wisz monovif, epf O xuamfp'v ceti zuas catopitt fidotoupt up vjin. O xuamf vsz vu gopf tuniupi xovj e muhop vjev dep jimq zua muul, nezci tuniupi gsun jisi.

Og vji qsufadv ot tunivjoph e datvunis xuamf caz gsun vjios xictovi us idunnisdi, ov't molimz vjiz esi atoph Efxusft epf zua esi puv tiioph ov. Epuvjis sietup zua nohjv puv tii ov ot cideati zua esi puv op vjios veshivoph. Tiv aq e pix csuxtis up e WQP, xovj e pix Hneom qsugomi dsievif xovj vji veshiv duptanist veshivoph djesedvisotvodt op vji Djsuni/Hneom qsugomi. Vjip sap tuni pix tiesdjit epf tii xjev dunit cedl.

Fofp'v iwip vjopl ug vjev. Xomm tvesv e pix edduapv cetif up vji veshivif datvunis epf vsz vjev.

O jewi duptofisif kuopoph aq vu upi ug vjiti QQD epemztot dunqepoit katv gus e 2-3 nupvj tvopv vu hiv vji opovoem opgusnevoup O piif uav ug ov.

 

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