RazorCut
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How will you provide better customer service?
If it's a website then next day delivery, quibble free refunds and free returns are not going to make you stand out from the pack as this is becoming the norm. People just expect that these days and will hardly give you a thank you, let alone sing your praises for all to hear.
If it's a people to people service where you can really go the extra mile (rather than an automated service which is totally impersonal) then I think better customer service can make a huge difference - IF you go bananas on the "better". If you go 200% above your competitors.
However a customer service focus can take time to get your brand to stand out. For people to start talking about you enough to make a difference to your business. Compare that to a much better product than your competitors offer. That will get you noticed a lot quicker.
When I opened a pizzeria years ago we were flooded with new customers. One reason was the 'new' factor but what really drove it from day 1 was the fact we provided the best pizza in town by a factor of 4.
In fact the week we opened our main competitor closed down as he just didn't want to compete.
I haven't had that business for a decade but I still bump into people in the street that say 'man I miss your pizzas'.
If it's a website then next day delivery, quibble free refunds and free returns are not going to make you stand out from the pack as this is becoming the norm. People just expect that these days and will hardly give you a thank you, let alone sing your praises for all to hear.
If it's a people to people service where you can really go the extra mile (rather than an automated service which is totally impersonal) then I think better customer service can make a huge difference - IF you go bananas on the "better". If you go 200% above your competitors.
However a customer service focus can take time to get your brand to stand out. For people to start talking about you enough to make a difference to your business. Compare that to a much better product than your competitors offer. That will get you noticed a lot quicker.
When I opened a pizzeria years ago we were flooded with new customers. One reason was the 'new' factor but what really drove it from day 1 was the fact we provided the best pizza in town by a factor of 4.
In fact the week we opened our main competitor closed down as he just didn't want to compete.
I haven't had that business for a decade but I still bump into people in the street that say 'man I miss your pizzas'.