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- Nov 7, 2015
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So this might sound like a stupid question, but is content marketing actually more effective than good old-fashioned direct response advertising?
It seems like content marketing is the craze these days and I see all of these companies pumping out crappy content just to get more people to their websites to build "brand awareness." Is having a person visit your website to look at some content you created actually driving sales, or is it just a bunch of looky-loos that are visiting your website?
I feel like every piece of information that you put out there for potential customers to see should have a call to action - whether it be to persuade them to buy your product, or drive them further into your sales funnel.
I try to look up non-biased statistics on content marketing vs direct response advertising, but all the information I find is by content marketers saying how great content marketing is and trying to peddle their content marketing courses.
What are your thoughts/opinions/experiences on this?
It seems like content marketing is the craze these days and I see all of these companies pumping out crappy content just to get more people to their websites to build "brand awareness." Is having a person visit your website to look at some content you created actually driving sales, or is it just a bunch of looky-loos that are visiting your website?
I feel like every piece of information that you put out there for potential customers to see should have a call to action - whether it be to persuade them to buy your product, or drive them further into your sales funnel.
I try to look up non-biased statistics on content marketing vs direct response advertising, but all the information I find is by content marketers saying how great content marketing is and trying to peddle their content marketing courses.
What are your thoughts/opinions/experiences on this?
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