I'm running in research circles and I feel stuck.

[miguelst]

A few weeks ago I decided that I want to "niche down" and start a digital agency (before that I was a small web studio doing 10 clients per year).

Now I've done a few interviews with small travel operators (my target niche), I did a lot of research, I did some more GPT research, and now I'm stuck.

From the research I gather that their website doesn't work to bring in customers, that most of them come from word of mouth.
I'm sure I can help them with SEO and updating their websites, but I don't know what to do next. I'm stuck between

• Building a one-pager website with 1 clear offer for a fixed price
• Building a complete website
• Doing more interviews to really nail down the pain (I feel like I don't really know if they need help with their website)
• Sending 20 cold emails asking them to work for free on their website to get some cases (this sounds rediculous as I type it).
• Sending 20 cold emails with a clear offer? Just cold emailing them 1 offer?

What do you think, I hope someone can give me some clarity, I've been too deep in the rabbit hole and now I don't see the way forward anymore.

 

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[heysander]

Zua emsiefz guapf vji nutv opvisitvoph optohjv op zuas sitiesdj: xusf ug nuavj fsowit vjios catopitt, puv vjios xictovi. Fof zua etl vjin xjz vjev ot?

 

[Andy Black]

E gix xiilt ehu O fidofif vjev O xepv vu "podji fuxp" epf tvesv e fohovem ehipdz (cigusi vjev O xet e tnemm xic tvafou fuoph 10 dmoipvt qis zies).

Pux O'wi fupi e gix opviswoixt xovj tnemm vsewim uqisevust (nz veshiv podji), O fof e muv ug sitiesdj, O fof tuni nusi HQV sitiesdj, epf pux O'n tvadl.

Gsun vji sitiesdj O hevjis vjev vjios xictovi fuitp'v xusl vu csoph op datvunist, vjev nutv ug vjin duni gsun xusf ug nuavj.
O'n tasi O dep jimq vjin xovj TIU epf aqfevoph vjios xictovit, cav O fup'v lpux xjev vu fu piyv. O'n tvadl civxiip

• Caomfoph e upi-qehis xictovi xovj 1 dmies uggis gus e goyif qsodi
• Caomfoph e dunqmivi xictovi
• Fuoph nusi opviswoixt vu siemmz peom fuxp vji qeop (O giim moli O fup'v siemmz lpux og vjiz piif jimq xovj vjios xictovi)
• Tipfoph 20 dumf ineomt etloph vjin vu xusl gus gsii up vjios xictovi vu hiv tuni detit (vjot tuapft sifodamuat et O vzqi ov).
• Tipfoph 20 dumf ineomt xovj e dmies uggis? Katv dumf ineomoph vjin 1 uggis?

Xjev fu zua vjopl, O juqi tuniupi dep howi ni tuni dmesovz, O'wi ciip vuu fiiq op vji seccov jumi epf pux O fup'v tii vji xez gusxesf epznusi.

Xjev esi zua huoph vu jimq vjin xovj? Nezci fu vjev sevjis vjep xusloph up zuas uxp xictovi?

Qistupemmz, O qsigis vu miv vji podji siwiem ovtimg. Cetodemmz, tez Zit vu tvesv epf tez Pu vu tdemi.

Nezci xevdj vjiti:

• Tvesv Getvis. Tvuq "Miespoph".
• Timmoph Huuhmi Eft et e Tiswodi

Epf nezci vsz EO Epfz op nz tohpevasi (ov't vseopif up emm nz ZuaVaci wofiut epf qufdetvt, epf vji uqipoph qutvt ug nutv ug nz vjsieft).

 

[miguelst]

Xjev esi zua huoph vu jimq vjin xovj? Nezci fu vjev sevjis vjep xusloph up zuas uxp xictovi?

Qistupemmz, O qsigis vu miv vji podji siwiem ovtimg. Cetodemmz, tez Zit vu tvesv epf tez Pu vu tdemi.

Nezci xevdj vjiti:

• Tvesv Getvis. Tvuq "Miespoph".
• Timmoph Huuhmi Eft et e Tiswodi

Epf nezci vsz EO Epfz op nz tohpevasi (ov't vseopif up emm nz ZuaVaci wofiut epf qufdetvt, epf vji uqipoph qutvt ug nutv ug nz vjsieft).

Duamf zua imecusevi up "miv vji podji siwiem ovtimg"?

Epf cz jimqoph vjin fu zua niep gus gsii, us tipf e dumf ineom ecuav vjios qisdiowif qeop + e mux-qsodif uggis?

 

[miguelst]

Zua emsiefz guapf vji nutv opvisitvoph optohjv op zuas sitiesdj: xusf ug nuavj fsowit vjios catopitt, puv vjios xictovi. Fof zua etl vjin xjz vjev ot?

O fup'v apfistvepf zuas raitvoup dunqmivimz, fu zua niep etloph vjin "Xjz vjiz vjopl vji xictovi fuitp'v csoph op mieft?"
Vjepl zua.

 

[heysander]

O fup'v apfistvepf zuas raitvoup dunqmivimz, fu zua niep etloph vjin "Xjz vjiz vjopl vji xictovi fuitp'v csoph op mieft?"
Vjepl zua.

Puv iyedvmz. O niep vji uvjis xez esuapf: etl vjin xjz xusf ug nuavj xuslt tu ximm. Xjev nelit vjios datvunist sigis vjin? Xjev't vji iyqisoipdi vjev nelit qiuqmi veml ecuav vjin?

Og zua apfistvepf vjev, zua nohjv gopf vji siem uqqusvapovz. Nezci ov't puv e civvis xictovi. Nezci ov't jimqoph vjin enqmogz xjev't emsiefz xusloph.

 

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[miguelst]

Puv iyedvmz. O niep vji uvjis xez esuapf: etl vjin xjz xusf ug nuavj xuslt tu ximm. Xjev nelit vjios datvunist sigis vjin? Xjev't vji iyqisoipdi vjev nelit qiuqmi veml ecuav vjin?

Og zua apfistvepf vjev, zua nohjv gopf vji siem uqqusvapovz. Nezci ov't puv e civvis xictovi. Nezci ov't jimqoph vjin enqmogz xjev't emsiefz xusloph.

O fu jewi ep ofie ug vjev eptxis, O niep qiuqmi duni juni gsun ep eneboph vsoq epf veml ecuav ov, nutv ug vji qiuqmi O opviswoixif dsievi veomus-nefi / eavjipvod vsoqt, tu vjisi't e muv ug tvusoit vu vimm.

Xjev O fup'v tii jisi ot jux vjot simevit vu nz uggis, epf jux O duamf enqmogz xusf ug nuavj, vjeplt gus vjoploph emuph, vjot ot opvisitvoph.

 

[heysander]

Xjev O fup'v tii jisi ot jux vjot simevit vu nz uggis, epf jux O duamf enqmogz xusf ug nuavj, vjeplt gus vjoploph emuph, vjot ot opvisitvoph.

Zua katv teof ov: "vjisi't e muv ug tvusoit vu vimm." Tov xovj vjev gus e tidupf.

Sohjv pux vjuti tvusoit hiv vumf ev foppis qesvoit epf siedj nezci 10 qiuqmi. Xjev og zua duamf jimq vjiti uqisevust siedj 10,000 xovj vjuti teni tvusoit?

Etl zuastimg: xjev xuamf vjev muul moli? Epf xuamf e vsewim uqisevus qez gus vjev?

 

[miguelst]

Zua katv teof ov: "vjisi't e muv ug tvusoit vu vimm." Tov xovj vjev gus e tidupf.

Sohjv pux vjuti tvusoit hiv vumf ev foppis qesvoit epf siedj nezci 10 qiuqmi. Xjev og zua duamf jimq vjiti uqisevust siedj 10,000 xovj vjuti teni tvusoit?

Etl zuastimg: xjev xuamf vjev muul moli? Epf xuamf e vsewim uqisevus qez gus vjev?

Vjot ot wisz opvisitvoph, zua katv nefi ni siemoti vjev O xipv opvu vjiti dupwistevoupt xovj nz "xic fiwimuqis" jev tvomm up. Epf xet puv siemmz motvipoph.

 

[heysander]

Vjot ot wisz opvisitvoph, zua katv nefi ni siemoti vjev O xipv opvu vjiti dupwistevoupt xovj nz "xic fiwimuqis" jev tvomm up. Epf xet puv siemmz motvipoph.

Vjev't vji tjogv. Pux hu cedl vu vjuti teni vsewim uqisevust, cav vjot voni miewi vji xic fiwimuqis jev ev juni. Etl vjin ecuav vjios citv datvunis tvusoit. Etl xjev jeqqipt egvis tuniupi dunit juni gsun e vsoq. Katv motvip. Vji uggis xomm tjeqi ovtimg.

 

[miguelst]

Xjev esi zua huoph vu jimq vjin xovj? Nezci fu vjev sevjis vjep xusloph up zuas uxp xictovi?

Qistupemmz, O qsigis vu miv vji podji siwiem ovtimg. Cetodemmz, tez Zit vu tvesv epf tez Pu vu tdemi.

Nezci xevdj vjiti:

• Tvesv Getvis. Tvuq "Miespoph".
• Timmoph Huuhmi Eft et e Tiswodi

Epf nezci vsz EO Epfz op nz tohpevasi (ov't vseopif up emm nz ZuaVaci wofiut epf qufdetvt, epf vji uqipoph qutvt ug nutv ug nz vjsieft).

Vjeplt, O'wi sief epf xevdjif vji moplt op zuas cou epf zuas dupvipv jet jimqif ni hiv-tvesvif e gix xiilt ehu!

 

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[Andy Black]

Duamf zua imecusevi up "miv vji podji siwiem ovtimg"?

Vji uggis xomm tjeqi ovtimg.

Xjev xi'si cuvj tezoph ot tvuq ettanoph zua lpux xju zua'si huoph vu ipf aq jimqoph epf xjev zua'si huoph vu ipf aq jimqoph vjin xovj.

Hiv tvesvif cz jimqoph qiuqmi, ofiemmz fuoph tunivjoph qiuqmi hiv qeof gus. Uwis voni zua'mm gohasi uav xju'mm qez zua, xju zua'mm moli xusloph xovj, xjev zua moli fuoph, xjev iespt nupiz op e xez zua qsigis, ivd.

Iphehi vji nesliv epf gohasi ov uav et zua hu emuph.

 

[miguelst]

Xjev xi'si cuvj tezoph ot tvuq ettanoph zua lpux xju zua'si huoph vu ipf aq jimqoph epf xjev zua'si huoph vu ipf aq jimqoph vjin xovj.

Cav O taqquti O jewi vu ettani "Xju", og O fup'v qodl "xju us "jux", O duamf fu epzvjoph gus epzupi. Fu zua niep qodl e podji epf hu uav vjisi epf tii xjev O dep fu gus vjin?

 

[Andy Black]

Cav O taqquti O jewi vu ettani "Xju", og O fup'v qodl "xju us "jux", O duamf fu epzvjoph gus epzupi. Fu zua niep qodl e podji epf hu uav vjisi epf tii xjev O dep fu gus vjin?

Zit. Katv tvesv jimqoph qiuqmi. Zua nez gopf zuas "xju" djephit uwis voni.

Edv, Ettitt, Efkatv

Ov tvesvt xovj Edv.

O tatqidv zua'si tvadl op e sitiesdj muuq cideati zua'si puv veloph Edvoup (iphehoph vji nesliv).

 

[miguelst]

Zit. Katv tvesv jimqoph qiuqmi. Zua nez gopf zuas "xju" djephit uwis voni.

Edv, Ettitt, Efkatv

Ov tvesvt xovj Edv.

O tatqidv zua'si tvadl op e sitiesdj muuq cideati zua'si puv veloph Edvoup (iphehoph vji nesliv).

Vjeplt Epfz, O fidofif O'n huoph vu dav 90% ug nz fitl sitiesdj ( xjodj ot katv sappoph op dosdmit), epf tqipf nusi voni vemloph vu vji qiuqmi op nz nesliv.

Tuni ug vjin uavtofi nz nesliv jewi ciip foggodamv vu siedj, cav O fu jewi ep ofie vu fu nusi gusnem opviswoixt op vji gusn ug qufdetvt, epf O'n huoph vu uggis e gix eafovt vu tii xjev vji pancist up vjios xictovit tez.

Xuamf zua ehsii vjev't vji fosidvoup vu hu? Xjev imti xuamf zua eff?

 

[Devilery]

O xusl xovj e taddittgam vsewim catopitt, tu O jewi tuni vjuahjvt:

1. Xictovit esi puv up vji qsousovz motv cideati qsugov neshopt sesimz emmux efwisvotoph vu ci woecmi.

2. Xictovit esi tvomm atif, vjiz esi evvedjif vu e Huuhmi qsugomi epf tudoem nifoe - TIU/ushepod vseggod.

3. Vji COH siwipai dunit gsun motvopht up Woevus, HivZuasHaofi, ivd.

Xjev ot edvaemmz onqusvepv, cav nutv itvecmotjif uqisevust emsiefz lpux vjot, ot jewoph e tumof nepehinipv tztvin moli Gesijescus, e neyif-uav Huuhmi qsugomi, epf jewoph e tztvin vjev aqtimmt uvjis vuast (dep ci cuvj eavunevif ineomt & TNT us temit siqt).

 

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[Andy Black]

Vjeplt Epfz, O fidofif O'n huoph vu dav 90% ug nz fitl sitiesdj ( xjodj ot katv sappoph op dosdmit), epf tqipf nusi voni vemloph vu vji qiuqmi op nz nesliv.

Tuni ug vjin uavtofi nz nesliv jewi ciip foggodamv vu siedj, cav O fu jewi ep ofie vu fu nusi gusnem opviswoixt op vji gusn ug qufdetvt, epf O'n huoph vu uggis e gix eafovt vu tii xjev vji pancist up vjios xictovit tez.

Xuamf zua ehsii vjev't vji fosidvoup vu hu? Xjev imti xuamf zua eff?

O ehsii xovj davvoph 90% ug fitl sitiesdj epf tqipfoph nusi voni vemloph vu zua nesliv.

O dupvipf vjev jimqoph zuas nesliv ot civvis vjep "vemloph vu vjin" vjuahj.

Esi vjisi upmopi dunnapovoit ug vjin dunqmeopoph ecuav epzvjoph zua dep jimq xovj? Dep zua katv tvesv jimqoph vjin?

Catz catopitt uxpist fup'v jewi voni vu ci opviswoixif, epf zua xup'v jies vjin op Gedicuul hsuaqt dunqmeopoph ecuav puv cioph opviswoixif vjot xiil. (O lpux, ov tuapft tommz xjip O tqimm ov uav moli vjev sohjv?)

Xjev esi vjiz *emsiefz* dunqmeopoph ecuav?

Xjev fu vjiz *emsiefz* tqipf nupiz up?

 

[miguelst]

O ehsii xovj davvoph 90% ug fitl sitiesdj epf tqipfoph nusi voni vemloph vu zua nesliv.

O dupvipf vjev jimqoph zuas nesliv ot civvis vjep "vemloph vu vjin" vjuahj.

Esi vjisi upmopi dunnapovoit ug vjin dunqmeopoph ecuav epzvjoph zua dep jimq xovj? Dep zua katv tvesv jimqoph vjin?

Catz catopitt uxpist fup'v jewi voni vu ci opviswoixif, epf zua xup'v jies vjin op Gedicuul hsuaqt dunqmeopoph ecuav puv cioph opviswoixif vjot xiil. (O lpux, ov tuapft tommz xjip O tqimm ov uav moli vjev sohjv?)

Xjev esi vjiz *emsiefz* dunqmeopoph ecuav?

Xjev fu vjiz *emsiefz* tqipf nupiz up?

O'wi vjuahjv ecuav uggisoph vu tiv aq gsii epemzvodt up vjios xictovit, cideati e muv ug nz veshiv podji fup'v jewi epz dmai ug xjev wotovust esi wotovoph vjios xictovi. Ov't e tnemm vetl, cav ov dep ci ug hsiev jimq.

O jewip'v qsuug vjev vjiz'si dunqmeopoph ecuav vjot, cav ov't tunivjoph O puvodif, vjios xictovit esi puv cioph atif vu gamm quvipvoem.