Check the quickmail.io podcast.
This. Those guys are super-underrated. I have re-watched old episodes multiple times. Always nuggets to be found.
If you can post/PM an example of email it would greatly help. For me personally it is much better to deal with solid example.
Posting the examples here should help others as well. But if you still have any questions that you don't want to discuss publicly feel free to PM and I'll try my best to solve them.
Before you read any further
I lied earlier. I don't always follow the structure shared in the last post. the ONLY thing I keep in mind is "How can I keep their attention?"
Most top clients probably get 20-30 sales pitches a day.
How will you stand out?
Why should they reply to you over the others?
I have been really successful by creating e-mails that solve their
specific problem. In the long run, your writing skills don't matter as much.
If you were dying of thirst and somebody offered water, would you really care about the packaging it came in?
The same logic applies when you pitch to a business owner. Some of my e-mails below are pretty trash but you don't have to be a good writer to help
Example 1:
Hello <Name removed>,
Did you need a copywriter?
I help brands with personalities create marketing messages that are true to their voice, passion, and vision but still "get the job done".
Any monkey with $5 template, can crank out a pushy sales letter or email.
Anybody can create marketing messaging the blends in.
I want to help you create powerful connections that last.
Not many people feel the same way, so I wanted to ask, if you are happy with the typical direct response copy or if you were looking for something a bit more authentic?
Analysis:
This email got me one of my biggest clients.
One of his posts showed him ranting about 'how he was sick of direct response copy". This was something I vibed with and contacted him
He was also rebuilding his site but I wanted him to form the connection himself.
Sadly, I didn't get to work on his site as he had already hired someone but he did hire me to create an e-mail campaign for his new e-book.
Example 2:
Hey <Name Removed>,
I noticed that you were rebuilding your site and was gonna offer my copy services but godamn!! you have some super fine writing skills.
I love how you let your personality shine through. Not many <XYZ> do that. Did you write it yourself?
Regards,
Vedant
Analysis:
We got to talking and realized that I could help her with some additional copy work. 4 emails later I got a new client.
Just goes to show that you don't really need to be good at writing to make a sale. I found her website really cool and dropped her an e-mail. I wasn't even expecting to sell.
Honestly, she was better suited to write the copy herself but was probably too busy.
Example 3:
Hello, Mr. <Name Removed>,
I would love to work for you and help you with any tasks you might have.
This could range from replying to your emails to researching content for your next sales page. Think of me like the Alfred to your Bruce Wayne.
<A LITTLE INFO ABOUT ME>
What I'm trying to say is that although I am not a master copywriter, I am not a total noob either. You can dump all you boring tasks to me. So if there's anything you would need. I can help.
Regards,
Vedant
P.S: If you want to see some more samples of my work, I'd be glad to show you
P.P.S: My goal is to secretly steal all your copy skills and become a better marketer
Analysis:
This e-mail really made me believe in the power of cold-emails. I had been on upwork for 3 years and was failing terribly. I wasn't sure if it was the market or my skills and knew I had to do something different.
So I found one of the best copywriters in the industry. Studied him like a serial killer and dropped him a message on facebook asking if I could help.
He asked me to pitch him on his email id which is when I dropped him the above message.
He later told me that gets pitched all the time - some guys ever offer to work for free. But no one had put in the effort I had. And when he saw my email he was really blown away.
Personalliy I think I was just lucky that he replied and would probably be in a dead end job if it weren't for him.
If you want I could go more into the exact process. But honestly, the mindset is 90% of it.