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Will try to summarize a long story...
Maybe people can learn from my mistakes....
Have a diet/weight-loss coaching membership site.
Optimized front end/backend
Optimized AOV and LTV... found best is one off diet program purchase with 2 one time offer upsells in the front end of the funnel.
Was converting 2% cold traffic to our Facebook ads..... (tested other traffic means and nothing converted even close to FB)
CPA $40, AOV $60 (cold traffic) 6 month LTV $75...
From April 2017 to October 2017... scaled to $250k in revenue during that time (only got up to 1/10th of my target spend)
All of a sudden (in OCT) on our 9 year old Facebook ad account...... we got disabled for "violating policy".... which they never told us what that was (nor do they ever tell anyone)
Appealed as relevance scores were 9's and 10's... high positive feedback..... low frequency
We made no promises, guarantees, claims.... no misleading copy or tricks...
Even have a 100% documented 1% return rate (unheard of for a digital product)
We severely UNDER-promise and OVER deliver massive value.
Tried everything we could to get back in FB's good graces the white hat way and nothing since October...
So now months later.... we still can't advertise on Facebook (after numerous phone calls with our FB rep, chats, emails, etc..)
Simply tried to start over.. get a new business manager, ad account, FB page, payment method..IP address..etc..
Banned even faster... we are flagged and nothing works...
Was running great.... basically doubling my money for a 10000% legit online diet/weightloss coaching business that our customers LOVE...
No clue what to do from here.. as our customer avatar/target demographic is 100% on Facebook..
Adwords, Bing, Natives, Solos, Direct buys... none convert even close to our 2% cold traffic on Facebook (never even bothered with retargeting)
Tried with our new accounts to offer a lead magnet instead of going direct response as I figured that was "safer"
Was getting $.75 leads, 40% optin.....
Didn't convert like our cold traffic (CPA was $100 instead of $40)..... besides ultimately our ad account was disabled yet again.
-- No clue what to do from here as I single-highhandedly managed to somehow completely CRUSH an extremely profitable business that wasn't even scaled to my target levels.
Invested so much time, effort, blood, sweat tears...
Have so many landing pages, presell/bridge pages, awesome VSL, lead magnets, know our exact target audience, FB look alike audiences, seasoned pixel, highly optimized funnel...
REALLY sucks even more because April is the month we usually do ROAS of > 3.0 and slowly drops from there..
Sick to my stomach, out of ideas, frustrated, depressed, upset and feels like I'm going crazy in the head at this point.
Would have felt better if this never worked from the beginning...
I have a product that delivers massive value, customers love it but I can't deliver it to them via the means they want to purchase.
"Here take my money"... became... "sorry we're closed"
No clue.... my next move.....
Move to clickbank and give away 90%?
Find someone who knows FB ads inside and out to JV with?
You finally get something that works and works well...and gets flushed down the toilet.
</rant over>
Maybe people can learn from my mistakes....
Have a diet/weight-loss coaching membership site.
Optimized front end/backend
Optimized AOV and LTV... found best is one off diet program purchase with 2 one time offer upsells in the front end of the funnel.
Was converting 2% cold traffic to our Facebook ads..... (tested other traffic means and nothing converted even close to FB)
CPA $40, AOV $60 (cold traffic) 6 month LTV $75...
From April 2017 to October 2017... scaled to $250k in revenue during that time (only got up to 1/10th of my target spend)
All of a sudden (in OCT) on our 9 year old Facebook ad account...... we got disabled for "violating policy".... which they never told us what that was (nor do they ever tell anyone)
Appealed as relevance scores were 9's and 10's... high positive feedback..... low frequency
We made no promises, guarantees, claims.... no misleading copy or tricks...
Even have a 100% documented 1% return rate (unheard of for a digital product)
We severely UNDER-promise and OVER deliver massive value.
Tried everything we could to get back in FB's good graces the white hat way and nothing since October...
So now months later.... we still can't advertise on Facebook (after numerous phone calls with our FB rep, chats, emails, etc..)
Simply tried to start over.. get a new business manager, ad account, FB page, payment method..IP address..etc..
Banned even faster... we are flagged and nothing works...
Was running great.... basically doubling my money for a 10000% legit online diet/weightloss coaching business that our customers LOVE...
No clue what to do from here.. as our customer avatar/target demographic is 100% on Facebook..
Adwords, Bing, Natives, Solos, Direct buys... none convert even close to our 2% cold traffic on Facebook (never even bothered with retargeting)
Tried with our new accounts to offer a lead magnet instead of going direct response as I figured that was "safer"
Was getting $.75 leads, 40% optin.....
Didn't convert like our cold traffic (CPA was $100 instead of $40)..... besides ultimately our ad account was disabled yet again.
-- No clue what to do from here as I single-highhandedly managed to somehow completely CRUSH an extremely profitable business that wasn't even scaled to my target levels.
Invested so much time, effort, blood, sweat tears...
Have so many landing pages, presell/bridge pages, awesome VSL, lead magnets, know our exact target audience, FB look alike audiences, seasoned pixel, highly optimized funnel...
REALLY sucks even more because April is the month we usually do ROAS of > 3.0 and slowly drops from there..
Sick to my stomach, out of ideas, frustrated, depressed, upset and feels like I'm going crazy in the head at this point.
Would have felt better if this never worked from the beginning...
I have a product that delivers massive value, customers love it but I can't deliver it to them via the means they want to purchase.
"Here take my money"... became... "sorry we're closed"
No clue.... my next move.....
Move to clickbank and give away 90%?
Find someone who knows FB ads inside and out to JV with?
You finally get something that works and works well...and gets flushed down the toilet.
</rant over>
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