ORStrat
Contributor
User Power
Value/Post Ratio
150%
- Mar 7, 2023
- 30
- 45
So, a year or so ago, I was talking to some contacts in a certain region of the world and I realised the information I was receiving from them was incredibly valuable and potentially monetisable. This, with my experience in strategy consulting and data analysis gave me the idea to start a research agency consultancy - today I decided to quit my job and go all in!
I started off by doing a few freelance market research projects and finding clients on freelance marketplaces. My intention is to do a few more market research projects to hone in my skills, before hiring researchers/analysts and outsourcing the work.
One thing that I'm not 100% sure on is how niche to go: Do I offer general Market Research services for the region? Or Market Research services for tech firms for the region? Or services for FinTech companies looking to penetrate the UAE? Or just market research services for any location/any industry?
In addition, I'm not too savvy in customer acquisition. Currently, I'm using sites like Fiverr which is working well, but I'd like to understand how to know what companies to target via cold email. I've got experience in sales/meeting setting, but I need to work out how to apply this to my business - how can I best understand what businesses would be interested in my services?
I write this post to share my journey and keep myself accountable. If anyone has run a successful agency/consultancy - feel free to get in touch! I'd love to hear from you!
Thanks for reading - I will keep y'all updated.
I started off by doing a few freelance market research projects and finding clients on freelance marketplaces. My intention is to do a few more market research projects to hone in my skills, before hiring researchers/analysts and outsourcing the work.
One thing that I'm not 100% sure on is how niche to go: Do I offer general Market Research services for the region? Or Market Research services for tech firms for the region? Or services for FinTech companies looking to penetrate the UAE? Or just market research services for any location/any industry?
In addition, I'm not too savvy in customer acquisition. Currently, I'm using sites like Fiverr which is working well, but I'd like to understand how to know what companies to target via cold email. I've got experience in sales/meeting setting, but I need to work out how to apply this to my business - how can I best understand what businesses would be interested in my services?
I write this post to share my journey and keep myself accountable. If anyone has run a successful agency/consultancy - feel free to get in touch! I'd love to hear from you!
Thanks for reading - I will keep y'all updated.
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