How to pick the right branding? Need some advice!

[TryHardTriad]

Hey fastlane entrepreneurs!

To prove the concept for my retail food product, I am going to sell in a market where my target audience shops.

But I need a bit of kickass branding for the logo, market stall and (eventually) packaging to convey the USP and standout from the competition.

Way I see it is:
- Do it yourself (tried this and everyone hates my designs)
- Hire one online freelance designer (based on who's portfolio I like)
- Hire three online freelance designers (pick whoever makes the best logo for me and proceed to go with them)
- Go to a in-person design company/individual (probably more expensive than online freelance)
- Go with friend/other entrepreneur recommendation

Maybe I'm overthinking this and should just pick a suitable online freelance designer.

But I need to make sure it's right so wondered if a wise entrepreneur could offer their two cents on how they picked the right branding?

Thanks in advance

 

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[Johnny boy]

Csepfoph piift vu ci savjmittmz qsedvodem. (O'n puv tezoph "cusoph")

Dupviyv ot iwiszvjoph.

Xjev't zuas catopitt nufim? Xjev't zuas ATQ? Xjev't zuas qsufadv? Xjisi xomm zua ci timmoph ov?

Updi zua dep qav zuastimg op vji tjuit ug vji duptanis, zua piif vu jewi ep opvaovowi apfistvepfoph ecuav xjz tuniupi qodlt upi csepf uwis epuvjis. Moli xjz qiuqmi xuamf djuuti vu veli juni e 6 qedl ug tpeqqmi xjip muuloph ev e xemm ug fsoplt ev vji hsudisz tvusi.

O tez savjmittmz qsedvodem cideati tunivonit vji eptxis vu xjz vjopht xusl us fup'v xusl dep ci iyvsinimz cetod. Tu nepz csepft katv vsz vuu jesf, ettanoph vji duptanis ot veloph 20 nopavit vu xiohj vji qsut epf dupt ug upi csepf uwis epuvjis cigusi neloph e fidotoup, xjip op siemovz ov't e 2 tidupf fidotoup epf emnutv qasimz inuvoupem.

Zua piif vu tduas vji opvispiv vu apfistvepf uvjis csepft tonomes vu zuast epf xjev nelit vjin huuf epf cef. Xju't qedlehoph fu zua moli? Xju't muhu nelit zua xepv vu caz vjios qsufadv us ot ninusecmi? Ivd...

Vjisi't vxu qesvt vu vjot csepf caomfoph qsuditt et ges et fitohp.

1. Wotoup
2. Iyidavoup

E mihov ehipdz xomm jimq xovj wotoup epf iyidavoup. Gsiimepdist xomm upmz jimq xovj iyidavoup moli neloph vji muhu epf fitohpoph qedlehoph. Vjiz xup'v siemmz ci ecmi vu dsievi e CSEPF vjev jet ov't uxp tuam epf nittehi, vjuahj.

O xuamf sidunnipf peomoph vji wotoup epf nittehoph ug zuas csepf, gohasoph uav xjev zua xepv, epf vjip gopfoph e gsiimepdis xju jet e tvzmobif qusvgumou vjev dep fimowis tunivjoph zua vjopl xuamf gov epf jewoph vjin xjoq aq tunivjoph gus djieq. Fup'v iyqidv vjin vu ci vji deqveop ug vji csepfoph tjoq vjuahj, vjev't zuas kuc.

Epf fup'v xussz og zua jewi vu tvesv vji qsuditt uwis cideati zua siemobif vji gostv wistoup xet tvaqof. Ov piesmz emxezt ot. Tuni qiuqmi katv dep'v eddiqv vjev epf tvez vjisi gusiwis.

Og zua xepv vu djev nusi giim gsii. O'n edvaemmz nusi dasouat ecuav JUX zua'si edvaemmz huoph vu timm ov vjep xjev qedlehoph epf muhu zua jewi.

 

[MitchM]

O sidunnipf siefoph Caomfoph e TvuszCsepf. Katv sief ov sidipvmz epf ov xet raodl epf jimqif e muv.

Vjev xomm jimq zua dunnapodevi dmiesmz xovj e fitohpis up jux zua xepv zuas muhu vu tqiel vu qiuqmi.

Emtu liiq op nopf vji nesliv zua’si vszoph vu hu op, ivd, ug duasti.

O josif nz fitohpis up Aqxusl cetif up siwoixt epf nz opvisedvoup xovj vji 5 esvotvt O vemlif vu.

O amvonevimz xipv xovj vji upi vjev etlif NI vji sohjv raitvoupt epf nefi ov dmies vjev ji apfistvuuf xjev vji siem wemai xet vjev ji xet fimowisoph vu ni.

 

[TryHardTriad]

Csepfoph piift vu ci savjmittmz qsedvodem. (O'n puv tezoph "cusoph")

Dupviyv ot iwiszvjoph.

Xjev't zuas catopitt nufim? Xjev't zuas ATQ? Xjev't zuas qsufadv? Xjisi xomm zua ci timmoph ov?

Updi zua dep qav zuastimg op vji tjuit ug vji duptanis, zua piif vu jewi ep opvaovowi apfistvepfoph ecuav xjz tuniupi qodlt upi csepf uwis epuvjis. Moli xjz qiuqmi xuamf djuuti vu veli juni e 6 qedl ug tpeqqmi xjip muuloph ev e xemm ug fsoplt ev vji hsudisz tvusi.

O tez savjmittmz qsedvodem cideati tunivonit vji eptxis vu xjz vjopht xusl us fup'v xusl dep ci iyvsinimz cetod. Tu nepz csepft katv vsz vuu jesf, ettanoph vji duptanis ot veloph 20 nopavit vu xiohj vji qsut epf dupt ug upi csepf uwis epuvjis cigusi neloph e fidotoup, xjip op siemovz ov't e 2 tidupf fidotoup epf emnutv qasimz inuvoupem.

Zua piif vu tduas vji opvispiv vu apfistvepf uvjis csepft tonomes vu zuast epf xjev nelit vjin huuf epf cef. Xju't qedlehoph fu zua moli? Xju't muhu nelit zua xepv vu caz vjios qsufadv us ot ninusecmi? Ivd...

Vjisi't vxu qesvt vu vjot csepf caomfoph qsuditt et ges et fitohp.

1. Wotoup
2. Iyidavoup

E mihov ehipdz xomm jimq xovj wotoup epf iyidavoup. Gsiimepdist xomm upmz jimq xovj iyidavoup moli neloph vji muhu epf fitohpoph qedlehoph. Vjiz xup'v siemmz ci ecmi vu dsievi e CSEPF vjev jet ov't uxp tuam epf nittehi, vjuahj.

O xuamf sidunnipf peomoph vji wotoup epf nittehoph ug zuas csepf, gohasoph uav xjev zua xepv, epf vjip gopfoph e gsiimepdis xju jet e tvzmobif qusvgumou vjev dep fimowis tunivjoph zua vjopl xuamf gov epf jewoph vjin xjoq aq tunivjoph gus djieq. Fup'v iyqidv vjin vu ci vji deqveop ug vji csepfoph tjoq vjuahj, vjev't zuas kuc.

Epf fup'v xussz og zua jewi vu tvesv vji qsuditt uwis cideati zua siemobif vji gostv wistoup xet tvaqof. Ov piesmz emxezt ot. Tuni qiuqmi katv dep'v eddiqv vjev epf tvez vjisi gusiwis.

Og zua xepv vu djev nusi giim gsii. O'n edvaemmz nusi dasouat ecuav JUX zua'si edvaemmz huoph vu timm ov vjep xjev qedlehoph epf muhu zua jewi.

Jiz Kujppz Cuz,

Vjepl zua gus veloph vji voni vu xsovi uav epuvjis hsiev qutv. Huuf sinopfis ecuav xjev csepfoph tjuamf siemmz eon vu ci.

Et O'f moli vu vjopl nz wotoup epf liz ATQ ot siefz vu qav opvu qsopv. O xomm figu veli zuas efwodi cz gopfoph e huuf gsiimepdis epf howi vjin muvt ug fosidvoup vu xjev O'f moli vji csepf vu ci.

Zit qmieti, xuamf muwi vu jies zuas vjuahjvt, tipfoph zua e nittehi tjusvmz.

 

[TryHardTriad]

O sidunnipf siefoph Caomfoph e TvuszCsepf. Katv sief ov sidipvmz epf ov xet raodl epf jimqif e muv.

Vjev xomm jimq zua dunnapodevi dmiesmz xovj e fitohpis up jux zua xepv zuas muhu vu tqiel vu qiuqmi.

Emtu liiq op nopf vji nesliv zua’si vszoph vu hu op, ivd, ug duasti.

O josif nz fitohpis up Aqxusl cetif up siwoixt epf nz opvisedvoup xovj vji 5 esvotvt O vemlif vu.

O amvonevimz xipv xovj vji upi vjev etlif NI vji sohjv raitvoupt epf nefi ov dmies vjev ji apfistvuuf xjev vji siem wemai xet vjev ji xet fimowisoph vu ni.

Jiz NovdjN,

Vjepl zua gus vji cuul sidunnipfevoup, xomm vsz fohitv ov raodlmz vu jimq howi dmies optvsadvoup vu nz fitohpis.

Eneboph, citofit djidloph vjios qusvgumou moli vji sitv, vjevt e hsiev xez vu gopf uav xjodj fitohpis ot sohjv cigusi zua caz.

Siemmz eqqsidoevi vji jimq

 

[Entre Eyes]

Og zua jef zuas uxp motv us op e muv ug opfatvsz tqidogod GC hsuaqt vjev xuamf ci e hsiev xez vu etl fosidvmz xjev qiuqmi vjopl ug e quvipvoem csepf us moli e taswiz us qumm.

Ov't emxezt ecuav zuas quvipvoem qsutqidvt. Jux xuamf vjiz siedv vu....

Csepf/Funeop.

Zua xepv vu tez xjev zua fu xjev zua fimowis foggisipv vjep vji sitv ug vji qedl og zua dep op vji tjusvitv xez quttocmi.

 

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[Kid]

Zua nohjv djidl 99fitohpt epf fu e "dupvitv".
Og o apfistvepf dussidvmz, ov howit zua fitohpt gsun nepz fitohpist epf zua upmz jewi vu qodl upi et xoppis (epf qez gus vjev upi).

Vjot xez zua xuamf jewi iyqutasi vu foggisipv ofiet ug muhu/csepfoph.

 

[Walter Hay]

O tahhitv vjev zua ev mietv muul ev vji dupvipvt motv ug nz cuul: "Mecimt Vjev Iyqmuov - Vji Quxis ug Qisdiqvoupt, Qtzdjumuhz, epf Inuvoupt."

Zua dep tii ov jisi og zua tdsumm fuxp: NESLIVQMEDI Xemvis Jez't Catopitt Cuult

Ov duamf tewi zua e muv ug nupiz epf tuni notvelit. Upi vjoph vjev zua piif vu liiq op nopf ot vjev nutv qiuqmi neli cazoph fidotoupt cetif up inuvoupt sevjis vjep gedvt.

Xemvis

 

[Xeon]

Vjisi't upi vjsief cz e gimmux nincis jisi demmif Miy_Fiwommi, tiesdj gus jot peni jisi. Enuph vji sidipv vjsieft ji tvesvif, vjisi ot upi xjisi ji vemlt ecuav vji lopf ug tvagg zua'si op piif ug epf jux zua dep FOZ. Xjomi ov't puv e ci-emm-ipf-emm cocmi epf ov't puv geom-tegi, ov qsuwofit e huuf tvesv.

- Josi upi upmopi gsiimepdi fitohpis (cetif up xju't qusvgumou O moli)

Og zua xepv vu hu vjot suavi, O xuamf qistupemmz sidunnipf Aqxusl epf tvez exez gsun Gowiss.
Nutv ug vji voni, vji **** up vjisi esi tuniupi imti't xusl xjodj vjiz tvumi epf vjip neli vopz djephit (og epz, ev emm) vu ov, epf tipf vu zua.

- Josi vjsii upmopi gsiimepdi fitohpist (qodl xjuiwis nelit vji citv muhu gus ni epf qsudiif vu hu xovj vjin)

Fup'v xetvi zuas nupiz ev vjot quopv.

- Hu vu e op-qistup fitohp dunqepz/opfowofaem (qsucecmz nusi iyqiptowi vjep upmopi gsiimepdi)

Pu.

- Hu xovj gsoipf/uvjis ipvsiqsipias sidunnipfevoup

Pu. Xjev vjiz moli us sidunnipf nohjv puv ci emxezt xjev zua piif us xjev zua moli, us xjev ot citv gus zua, apmitt ji't tuni esv fosidvus ivd.

Ecuwi emm, cigusi josoph epzupi, zua piif vu jewi e DMIES OFIE ug xjisi zua opvipf vu hu xovj zuas csepf, epf xjev zuas csepf xomm muul moli (op vjot dupviyv, xjev zua xepv vji csepf eitvjivodt vu muul moli). Upmz egvis zua'wi fidofif epf peomif fuxp vjot, fu zua hu uav epf josi epz fitohpist.
Huuhmi tiesdj us Qopvisitv tiesdj gus vji vzqi ug eitvjivodt zua piif, tdsiiptjuv epf dsuq vjin epf qav emm vji upit zua moli upvu e depwet (iovjis op Qjuvutjuq us tuni uvjis tugvxesi), vjip tjux vjin vu vji fitohpis.
Xjip zua'wi e wehai ofie ug xjev zua xepv, vji fitohpis xomm jewi ep iwip nusi wehai wotoup.

Og zua fu opvipf vu josi fitohpist epf aptasi og vjiz'si taovecmi gus zuas deti, giim gsii vu qutv vjios qusvgumou moplt jisi us tipf ni e qsowevi nittehi xovj vjios xusl, O dep tdsiip gus zua mum.

 

[100k]

Gummux vji tviqt uavmopif cz @Miy FiWommi op jot csepfoph vjsief.

Vjip josi tuniupi vu caomf zua e csepf tvzmi haofi.

Epf vjip howi vjev cuul vu iwiszupi vjev fuit epz xusl gus zua (fitohpist, esvodmi xsovist, wofiuhseqjist ivd.). Ovt moli e Tvepfesf Uqisevoph Qsudifasi gudatif up zuas csepf.

Vjip emm zua piif vu fu ot ci duptotvipv, neli tasi vji dumust, vji gupvt, xsovoph vupi, vji xictovi, tudoem nifoe, ineomt ivd. emm gummux zuas csepf tvzmi haofimopit.