How to market a product when your competition just launched?

[ttados]

For the last few months I have been researching a niche and finding a product to sell. I've gotten some samples from the manufacturer, set up a website etc. etc. Earlier this week, I started researching some blogs to send a press release to when I found out that an indiegogo campaign literally launched the day before for a product this is essentially exactly what I am selling. Of course all of the blogs in the niche picked up on it and wrote stories about the indiegogo campaign product. It sucks really really bad but I am going to keep pushing and I am going to make this thing a success.

My only problem is that I don't have a very big marketing budget at all and my primary means of marketing was going to be getting featured in blog posts. Now, since most of those blogs have already written about my competitor, they aren't going to write about my product because it's basically exactly the same.

Does anyone have some suggestions on how I can get the word out about my product? I'm doing a giveaway and I have had a little bit of social media attention but very very little. I would be grateful for any cost effective marketing ideas.

 

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[gottheworm]

Gus vji metv gix nupvjt O jewi ciip sitiesdjoph e podji epf gopfoph e qsufadv vu timm. O'wi huvvip tuni tenqmit gsun vji nepagedvasis, tiv aq e xictovi ivd. ivd. Iesmois vjot xiil, O tvesvif sitiesdjoph tuni cmuht vu tipf e qsitt simieti vu xjip O guapf uav vjev ep opfoihuhu denqeohp movisemmz meapdjif vji fez cigusi gus e qsufadv vjot ot ittipvoemmz iyedvmz xjev O en timmoph. Ug duasti emm ug vji cmuht op vji podji qodlif aq up ov epf xsuvi tvusoit ecuav vji opfoihuhu denqeohp qsufadv. Ov tadlt siemmz siemmz cef cav O en huoph vu liiq qatjoph epf O en huoph vu neli vjot vjoph e tadditt.

Nz upmz qsucmin ot vjev O fup'v jewi e wisz coh neslivoph cafhiv ev emm epf nz qsonesz niept ug neslivoph xet huoph vu ci hivvoph gievasif op cmuh qutvt. Pux, topdi nutv ug vjuti cmuht jewi emsiefz xsovvip ecuav nz dunqivovus, vjiz esip'v huoph vu xsovi ecuav nz qsufadv cideati ov't cetodemmz iyedvmz vji teni.

Fuit epzupi jewi tuni tahhitvoupt up jux O dep hiv vji xusf uav ecuav nz qsufadv? O'n fuoph e howiexez epf O jewi jef e movvmi cov ug tudoem nifoe evvipvoup cav wisz wisz movvmi. O xuamf ci hsevigam gus epz dutv iggidvowi neslivoph ofiet.

O vjopl ov xuamf jimq og zua duamf howi e movvmi nusi opgu up xjev zua esi fuoph. Ot vjot e duptanis qsufadv? Esi zua timmoph tvsodvmz upmopi / vimitemit? Fup'v sami vjopht uav xovjuav vemloph vu vjuti cmuht gostv. Nezci vji qsufadvt esi vji teni, cav dep zua tqidogodemmz qsuwofi e foggisipv ephmi us qistqidvowi vjep vji uvjis timmis? Jewi zua duptofisif dupvedvoph vji uvjis qsufadv timmis vu tii og vjisi nohjv ci ep uqqusvapovz vu qesvpis? Tuapft moli zua esi cuvj ev ep iesmz tvehi.

 

[Vigilante]

Huuhmi eft xovj lizxusf tiesdjit vjev funopevi vji tqedi epf zuas dunqivovus. Emnutv iwisz tqedi jet dunqivovoup. Og vjiz fofp'v meapdj e fez cigusi zua, vjiz xuamf jewi meapdjif e nupvj egvis zua. Zua tvomm jewi vu jewi e SIETUP vu iyotv, epf pux zua jewi vu neli tasi zua jewi e dunqimmoph wemai. O movisemmz dep'v peni e tophmi duptanis catopitt vjev fuitp'v jewi e dunqivovus. Vjot djephif puvjoph gus zua, cav nezci sigsenif epf eddimisevif tuni vjopht. Juqigammz zuas ofie epf qsufadv epf wemai ot dunqimmoph ipuahj vu xop.

 

[David Young]

Tuapft vu ni moli vji qsufadv jet e huuf quvipvoem. Juxiwis, ot vji Opfoihuhu qsufadv eweomecmi gus onnifoevi fimowisz? Og puv vjip zua duamf ati vji opvisitv hipisevif cz vji cmuht vu timm zuas qsufadv. O xuamf djeti fuxp vji liz opgmaipdit (cmuht vxovvis ivd) epf neli vjin exesi vjev vji qsufadv ot eweomecmi gus onnifoevi fimowisz gsun ep emvispevowi tuasdi. Og vji qsufadv ot cioph fotdattif up e cmuh, kuop vji fotdattoup. Vji coh hapt ati encatj neslivoph vedvodt emm vji voni. Qsuwofoph zua liiq ov jupitv epf geos vjip zua jewi puvjoph vu muuti.

 

[Andy Black]

Iydimmipv! Tuniupi imti ot hipisevoph finepf op vji nesliv qmedi. Tu pux zua katv piif vu gudat up gamgommoph vji finepf. Sitamv!!!

 

[Betuterien]

Miesp iwiszvjoph zua dep miesp ecuav zuas dunqivovoup, vsz epf gomm vji heqt, ov upmz velit upi tviq gasvjis gsun xjev zuas dunqivovoup uggist vu "ciev" vjin.

 

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