- Admin
- #2
MJ DeMarco
I followed the science; all I found was money.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
Turn the problem into a win? I don't think there is nothing wrong with messaging customers of a new lower price. Or, you can lower prices for new customers and give older customers a "15% loyalty discount" which any customer gets who has been with you longer than a year.
I would just make the "loyalty discount" slightly cheaper than the new rates, perhaps by just 1 or 5%. That way, it truly is a discount for loyalty, and not an equity measure on the new rates.
Inflation? Not at XYZ, starting April 1st, Your Bill Will Go Down 14%.
I would just make the "loyalty discount" slightly cheaper than the new rates, perhaps by just 1 or 5%. That way, it truly is a discount for loyalty, and not an equity measure on the new rates.
Inflation? Not at XYZ, starting April 1st, Your Bill Will Go Down 14%.