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How to get more leads in a construction industry?

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TonyStark

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So I'm trying to find more cable buyers in the Austin area, I was wondering if there was a company or software that could help me out in finding buyers?

Or is cold-calling the best way?

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ZCP

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Inbound:
SO if you wanted to buy cable, where would you look and what methods / tools would you use.
Now be in all of those spots......

Outbound:
Figure out who your target customer is ..... find them by name / place. Bombard them with direct / calls / emails / show up in person .....

OR hire a few companies that will do both of these for you and keep the best one.....
 

TonyStark

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I would run PPC to a landing page and see how that works. Do you carry a lot of different material and sizes or one specific material/size?

Yes, we carry a lot of different materials related to cable, post-tensioning, rebar, etc.

What kind of cable is that and what is it used for?
It's post-tension cable used in concrete slabs (residential, commercial, etc).

1_PT.jpg

Inbound:
SO if you wanted to buy cable, where would you look and what methods / tools would you use.
Now be in all of those spots......

Outbound:
Figure out who your target customer is ..... find them by name / place. Bombard them with direct / calls / emails / show up in person .....

OR hire a few companies that will do both of these for you and keep the best one.....

Yes, essentially that's what I'm doing. I got this email today from a company that does that, so I'm gonna check them out.

Screen Shot 2018-03-01 at 1.42.17 PM.png
 

Andy Black

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I have a client that sells, services, installs, and repairs hydraulic components.

We tried a lot of different paid search strategies with AdWords.

Most didn’t work out. The one that did for this particular client was bidding on part-numbers of components.

If you were the engineer, project manager, or buyer then how would you find specific components?

Would they search by part-number or something else equally specific that indicates they know exactly what they’re looking for?

Start by testing that. If there’s no search volumes then you’ll have no ad spend. If there are searches then maybe it’s game on.
 

natopotato

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So I'm trying to find more cable buyers in the Austin area, I was wondering if there was a company or software that could help me out in finding buyers?

Or is cold-calling the best way?

View attachment 18322

This idea may or may not work for your products:

If you are focusing on the Austin area, reach out to Matt Risinger, a relatively high profile contractor in the area, who works with some awesome concrete contractors. If you had an innovative use for your cable products, you could probably talk him into him featuring you in one of his product videos.
 

TonyStark

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This idea may or may not work for your products:

If you are focusing on the Austin area, reach out to Matt Risinger, a relatively high profile contractor in the area, who works with some awesome concrete contractors. If you had an innovative use for your cable products, you could probably talk him into him featuring you in one of his product videos.
Interesting... I'll give it a shot.

Thanks!
 

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