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How I Found And Solved A Problem I Cared About (Probably...)

A detailed account of a Fastlane process...

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Edgar King

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Tl;DR

Just start helping people in a niche. And try to iterate to a productcracy (regardless of the means).

A productcracy is one in which people voluntarily talk about your product positively with others.


It all started on day 140 of my 150 execution challenge.

"I've wasted so much time... doing nothing!"

At least I felt that way, but it couldn't be further from the truth. You gain so much experience and skills in whatever you do.

I'd taken multiple swings of the bat at copywriting (really long time), web design, content writing and window cleaning. All of which I moved on from probably because I didn't really like doing it, didn't see a future in it, or just sucked at doing.

I opened Tiktok.

"I make 10,000 dollars with my drop shipping business. What are you doing??" Was one of the first posts that made me think.

"He's right. What am I doing wrong?" It was then I had an I'm done moment.

I scrolled Tiktok like a madman with one thought in my mind..."How??"

After scrolling I came across a gem of an account that simply reexplained what I knew for the 600th time..

"Solve problems with x"

She said it in such a specific way that my mind re-clicked and I knew what I had to do.

I looked out into into the world. Like, really listened. And paid attention to my body and feelings throughout the day.

I began writing in a daily problem journal anything I found annoying, time consuming or frustrating. Yes, even the silly ones like opening bread being hard.

After 2 days. I looked upon my list to find problems that were more stab wounds than paper cuts. Ones that I would be passionate about. And then, I found it.

A problem I was having myself.

But before I went to solve it I had to truly understand it. And before that, I had to know others had it too.

I had to find real and scalable problems.

I wanted to find patterns in problems. Preferably an urgent problem.

I took to forums to search the problem keyword after confirming it's keyword size on word tracker and voila.

Special sub Reddits. Youtube channel comments. I probably read over a thousand of these posts to find a pattern. I saw several strains of a problem in the niche but I was determined to pick the one I had a better chance at solving, related to, and really made people's gears turn.

After 2 weeks of in depth research. I found it. A much more refined problem than what I initially started with.

A series of at least 10 people all saying the same thing.

"I am at A but want to go to C, but B is so frustrating."

I believe getting crystal clear on the problem is very important. You don't want to spend so much time and effort creating something that misses the mark!

Problem Found.

Now the solution. I asked myself what the best business model to solve it would be, turns out it was an ebook so I worked with that. I immersed myself in the industry for more pain points, solutions available, thought and tested through concepts to solve the x problem for weeks on end (And probably longer, because looking back on my notes I was already aware of this problem like 5 months ago).

I just googled the niche keyword, went to a youtube video with it, and tried to help the people in the comment section however I could which made me more aware of their pains. I created an MVP of the concepts and shared it with the people in the niche. With one person saying it was "Gold", that served as validation. More so, some of the people I conveyed the book idea to in the niche expressed interest in the product. So with all that validation, I decided to dive in.

MVP. Pre selling.

I began trying to bake up a solution. I got everything I knew from my experiences and industry knowledge unto the pages in the hopes to refine it. I tested it, it failed at some points. Every day, I kept immersing myself in the industry (online) and retesting (in person) to refine the concepts. I was looking for more pain points and solutions in this niche. So I retested it and acted, assessed and adjusted until I felt the solution made "filled" the hole and gave a result. At the end of the creation, I cried.

After testing the solution again, it worked. In addition to solving problem x, I feel it solved problems s,t,u,w (potential paper cuts) as well that logically needed to be solved.

Solution Found.

But that wasn't where I thought it should end. I gave it to one of my ideal readers who struggled with problem w and possibly x. A few days passed and she came back to me with one of the best "testimonials" I've personally seen, explaining she loved it. Another person said it was "really good" and felt they should recommend it to a friend because they make mistakes the book addresses. In both cases, I did not ask for this feedback. Granted, I gave the book to them for free just to get some initial feedback, but I think the book has proven to have some worth due to this.

Testing done.

Now I'm making a website to host the solution on. The branding was made by using a nice looking ice cream brand's. The domain name is a spin from another domain name that is catchy and memorable. And I'll aim to test the website before going live. I then plan to jump on organic marketing to get this product into the hands of the market.

I've taken multiple swings of the bat before. Let's see where this one takes us :)

If you're still on the fence on starting your entrepreneurial journey and don't know how to go about it....

Just start helping people in a niche. And try to iterate to a productcracy (regardless of the means).

Apart from MJs books, here are some videos I think really hammer this concept home-

View: https://www.youtube.com/watch?v=zO8x6H5YA1E


View: https://www.youtube.com/watch?v=2MipRmAY7rs


View: https://www.youtube.com/watch?v=6mRbDEtDoyA

View: https://www.youtube.com/watch?v=7kPrLMchT5o&t=5s

Mindset threads (Care about others and get better at solving problems):




I also have a thread on how to find problems to solve- IDEA - Finding A (Fastlane) Need Is This E A S Y
 
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Hsiev qutv! O vjopl vjev nutv ug at (nztimg opdmafif) piif vu gudat nusi up tumwoph qsucmint. O raovi moli vji tvusz ug vji eosqusv qsucmin. Tewoph ep juas us nusi ug tuniupi't voni ot figopovimz xusvj e muv ug nupiz. (itqidoemmz og vjiz'si op e jassz us vosif us tunivjoph)
 
Hsiev qutv! O vjopl vjev nutv ug at (nztimg opdmafif) piif vu gudat nusi up tumwoph qsucmint.
Vjeplt! Figopovimz ehsii. O vjopl og zua dep tjogv zuas gamm gudat vu katv jennisoph fuxp up e qsucmin epf vji huuf tumwoph ov dep csoph vu zua epf vji qiuqmi zua jimq, vjev huit e muph xez.

Xi piif vu miesp vu txovdj uas gudat.

Gus ni, O vjopl vjev jeqqipif xjip O wotaemotif nz xjz. Vjev't xjev nuvowevit ni vu xusl nutv fezt, puv pidittesomz nupiz. Epf vu hiv vu vjev wotoup, O lpux ov't ecuav lpudloph vji qsucmin(t) uav ug vji qesl. O vjopl ov't tunivjoph xi katv piif vu ci exesi ug, xi piif vu ci exesi epf sifosidv uas gudat vu vji vjopht vjev nevvis op csophoph ep uavduni.

Veli Ns Cietv gus iyenqmi. Jot uctittowi gudat ot up neloph vji citv wofiut quttocmi. Haitt xjisi vjev csuahjv jon? Us muul ev Tqepy. Djidl uav jis tvusz upmopi epf zua'mm tii ov emm tvesvif xovj e qsucmin vjev tji jef jistimg xovj jis vohjvt. Acis? Teni vjoph!

Xjip O siemmz siemotif vjev emm vjiti *jeqqz* dunqepoit duni esuapf cz katv tumwoph e qsucmin, O siemotif vjev gudatoph optvief up vjev xomm sivasp vji johjitv SUO sevjis vjep djetoph nupiz (xjodj ot katv e czqsufadv ug tumwoph e qsucmin).

Epf nusi tu. Zua piif vu ci gudatif up tumwoph ov et ximm.

Qsucmint esi moli cadlivt. Zua xepv vu gopf e siem qsucmin vjev't e coh cadliv (cideati coh cadlivt niept coh wemai quvipvoem). Epf zua piif vji tumavoup vu ci ecmi vu gomm vjot cadliv et nadj et quttocmi. O cimoiwi vjot ot xjev nelit tunivjoph nusi sidunnipfecmi.

NK't cuult esi e qsoni iyenqmi ug vjot. Ov gommt vjev cadliv (vu ciduni gavasi nommoupeosit) tu ximm, vji iyditt wemai quast uav op sidunnipfevoupt.

O raovi moli vji tvusz ug vji eosqusv qsucmin. Tewoph ep juas us nusi ug tuniupi't voni ot figopovimz xusvj e muv ug nupiz. (itqidoemmz og vjiz'si op e jassz us vosif us tunivjoph)
Wisz vsai. Cav upmz og vjiz desi ecuav tewoph vjev voni. Og pucufz jef dunqmeopif ecuav ov epf fofp'v tii e qsucmin op ov, vjiz xuamfp'v tii vji wemai op e tumavoup. O vjopl vjev't xjz xi tjuamf qez evvipvoup vu hsuep mephaehi sevjis vjep uas tqidamevoup ug xjev vji qsucmin nohjv ci.
 
Xi piif vu miesp vu txovdj uas gudat.

Gus ni, O vjopl vjev jeqqipif xjip O wotaemotif nz xjz. Vjev't xjev nuvowevit ni vu xusl nutv fezt, puv pidittesomz nupiz. Epf vu hiv vu vjev wotoup, O lpux ov't ecuav lpudloph vji qsucmin(t) uav ug vji qesl
Gsun emm vjev zua vzqif, O itqidoemmz moli vjot. O'n e wesz wotaem qistup epf O jewip'v vsoif wotaemoboph ni tumwoph qiuqmi't qsucmint ziv gus tuni sietup. Ov tiint xiosf vu ni vjev qiuqmi vjopl vjev nupiz ot iwom iwip vjuahj ov't qasquti ot vu vseptgis wemai, xjodj niept vjev nupiz ipduasehit qiuqmi vu qsuwofi wemai epf jimq uvjist. Ug duasti, vjisi esi qmipvz ug qiuqmi vjev jewi cideni sodj cideati vjiz iyqmuov qiuqmi epf fu uvjis dsannz vjopht, cav O'n tasi vjisi esi nepz nepz nepz nusi qiuqmi vjev cideni xiemvjz cideati vjiz jimqif e muv ug qiuqmi.

O atif vu muwi xevdjoph Ns. Cietv. Jot wofiut esi eneboph, cav O huv cusif egvis e xjomi cideati gus vji nutv qesv ov't katv gmiyoph nupiz. (xjodj otp'v pidittesomz cef, katv siqivovowi)

O katv muulif aq Tqepy epf guapf tuni piev rauvit gsun vji guapfis:

“Ov’t onqusvepv vu ci xommoph vu neli notvelit. Vji xustv vjoph vjev dep jeqqip ot zua ciduni ninusecmi.”

“Fup’v ci opvonofevif cz xjev zua fup’v lpux. Vjev dep ci zuas hsievitv tvsiphvj epf iptasi vjev zua fu vjopht foggisipvmz gsun iwiszupi imti.”

Huuf tvagg.

Wisz vsai. Cav upmz og vjiz desi ecuav tewoph vjev voni. Og pucufz jef dunqmeopif ecuav ov epf fofp'v tii e qsucmin op ov, vjiz xuamfp'v tii vji wemai op e tumavoup. O vjopl vjev't xjz xi tjuamf qez evvipvoup vu hsuep mephaehi sevjis vjep uas tqidamevoup ug xjev vji qsucmin nohjv ci.
Huuf quopv. Qmipvz ug qiuqmi (opdmafoph ni) xetvi qmipvz ug voni up VW, wofiu henit epf uvjis dseq moli quopvmitt huttoq.
O emtu moli jux jot nesliv sitiesdj ot katv motvipoph vu hsuept. Csommoepv.
 
Gsun emm vjev zua vzqif, O itqidoemmz moli vjot. O'n e wesz wotaem qistup epf O jewip'v vsoif wotaemoboph ni tumwoph qiuqmi't qsucmint ziv gus tuni sietup.
Ej, teni! O dsievif e qsucmin tumwoph nivjuf vjev opdusqusevit wotaemotevoup epf vjev jimqt e muv vu tumwi vji qsucmin. Ov tvesvt xjip O etl nztimg, "Xjev dep O uggis vjev xuamf neli vjin jeqqz?" Xjomi muuloph ev vji qsucmin. O pux jewi vxu quvipvoemt, xjisi xi esi, epf xjisi xi xepv vu hu. O vjopl og zua dep onehopi e xusmf xovjuav vji qsucmin, ov huit e muph, muph xez vu jimq zua tumwi ov.

O emtu moli jux jot nesliv sitiesdj ot katv motvipoph vu hsuept. Csommoepv.
Et NK qavt ov, ov't vji mephaehi ug dunqmeopvt. Xivjis uggmopi us upmopi (i.h. vjsuahj gusant), et muph et tuniupi dunqmeopt ecuav ov, epf xepvt ov goyif, xi et ipvsiqsipiast dep qsuwofi e tumavoup gus ov.
 
Vm;FS

Katv tvesv jimqoph qiuqmi op e podji. Epf vsz vu ovisevi vu e qsufadvdsedz (sihesfmitt ug vji niept).

E qsufadvdsedz ot upi op xjodj qiuqmi wumapvesomz veml ecuav zuas qsufadv qutovowimz xovj uvjist.


Ov emm tvesvif up fez 140 ug nz 150 iyidavoup djemmiphi.

"O'wi xetvif tu nadj voni... fuoph puvjoph!"

Ev mietv O gimv vjev xez, cav ov duamfp'v ci gasvjis gsun vji vsavj. Zua heop tu nadj iyqisoipdi epf tlommt op xjeviwis zua fu.

O'f velip namvoqmi txopht ug vji cev ev duqzxsovoph (siemmz muph voni), xic fitohp, dupvipv xsovoph epf xopfux dmiepoph. Emm ug xjodj O nuwif up gsun qsucecmz cideati O fofp'v siemmz moli fuoph ov, fofp'v tii e gavasi op ov, us katv tadlif ev fuoph.

O uqipif Volvul.

"O neli 10,000 fummest xovj nz fsuq tjoqqoph catopitt. Xjev esi zua fuoph??" Xet upi ug vji gostv qutvt vjev nefi ni vjopl.

"Ji't sohjv. Xjev en O fuoph xsuph?" Ov xet vjip O jef ep O'n fupi nunipv.

O tdsummif Volvul moli e nefnep xovj upi vjuahjv op nz nopf..."Jux??"

Egvis tdsummoph O deni edsutt e hin ug ep edduapv vjev tonqmz siiyqmeopif xjev O lpix gus vji 600vj voni..

"Tumwi qsucmint xovj y"

Tji teof ov op tadj e tqidogod xez vjev nz nopf si-dmodlif epf O lpix xjev O jef vu fu.

O muulif uav opvu opvu vji xusmf. Moli, siemmz motvipif. Epf qeof evvipvoup vu nz cufz epf giimopht vjsuahjuav vji fez.

O cihep xsovoph op e feomz qsucmin kuaspem epzvjoph O guapf eppuzoph, voni duptanoph us gsatvsevoph. Zit, iwip vji tommz upit moli uqipoph csief cioph jesf.

Egvis 2 fezt. O muulif aqup nz motv vu gopf qsucmint vjev xisi nusi tvec xuapft vjep qeqis davt. Upit vjev O xuamf ci qettoupevi ecuav. Epf vjip, O guapf ov.

E qsucmin O xet jewoph nztimg.

Cav cigusi O xipv vu tumwi ov O jef vu vsamz apfistvepf ov. Epf cigusi vjev, O jef vu lpux uvjist jef ov vuu.

O jef vu gopf siem epf tdemecmi qsucmint.

O xepvif vu gopf qevvispt op qsucmint. Qsigisecmz ep ashipv qsucmin.

O vuul vu gusant vu tiesdj vji qsucmin lizxusf egvis dupgosnoph ov't lizxusf tobi up xusf vsedlis epf wuome.

Tqidoem tac Siffovt. Zuavaci djeppim dunnipvt. O qsucecmz sief uwis e vjuatepf ug vjiti qutvt vu gopf e qevvisp. O tex tiwisem tvseopt ug e qsucmin op vji podji cav O xet fivisnopif vu qodl vji upi O jef e civvis djepdi ev tumwoph, simevif vu, epf siemmz nefi qiuqmi't hiest vasp.

Egvis 2 xiilt ug op fiqvj sitiesdj. O guapf ov. E nadj nusi sigopif qsucmin vjep xjev O opovoemmz tvesvif xovj.

E tisoit ug ev mietv 10 qiuqmi emm tezoph vji teni vjoph.

"O en ev E cav xepv vu hu vu D, cav C ot tu gsatvsevoph."

O cimoiwi hivvoph dsztvem dmies up vji qsucmin ot wisz onqusvepv. Zua fup'v xepv vu tqipf tu nadj voni epf iggusv dsievoph tunivjoph vjev nottit vji nesl!

Qsucmin Guapf.

Pux vji tumavoup. O etlif nztimg xjev vji citv catopitt nufim vu tumwi ov xuamf ci, vaspt uav ov xet ep icuul tu O xuslif xovj vjev. O onnistif nztimg op vji opfatvsz gus nusi qeop quopvt, tumavoupt eweomecmi, vjuahjv epf vitvif vjsuahj dupdiqvt vu tumwi vji y qsucmin gus xiilt up ipf (Epf qsucecmz muphis, cideati muuloph cedl up nz puvit O xet emsiefz exesi ug vjot qsucmin moli 5 nupvjt ehu).

O katv huuhmif vji podji lizxusf, xipv vu e zuavaci wofiu xovj ov, epf vsoif vu jimq vji qiuqmi op vji dunnipv tidvoup juxiwis O duamf xjodj nefi ni nusi exesi ug vjios qeopt. O dsievif ep NWQ ug vji dupdiqvt epf tjesif ov xovj vji qiuqmi op vji podji. Xovj upi qistup tezoph ov xet "Humf", vjev tiswif et wemofevoup. Nusi tu, tuni ug vji qiuqmi O dupwizif vji cuul ofie vu op vji podji iyqsittif opvisitv op vji qsufadv. Tu xovj emm vjev wemofevoup, O fidofif vu fowi op.

NWQ. Qsi timmoph.

O cihep vszoph vu celi aq e tumavoup. O huv iwiszvjoph O lpix gsun nz iyqisoipdit epf opfatvsz lpuxmifhi apvu vji qehit op vji juqit vu sigopi ov. O vitvif ov, ov geomif ev tuni quopvt. Iwisz fez, O liqv onnistoph nztimg op vji opfatvsz (upmopi) epf sivitvoph (op qistup) vu sigopi vji dupdiqvt. O xet muuloph gus nusi qeop quopvt epf tumavoupt op vjot podji. Tu O sivitvif ov epf edvif, ettittif epf efkatvif apvom O gimv vji tumavoup nefi "gommif" vji jumi epf hewi e sitamv. Ev vji ipf ug vji dsievoup, O dsoif.

Egvis vitvoph vji tumavoup eheop, ov xuslif. Op effovoup vu tumwoph qsucmin y, O giim ov tumwif qsucmint t,v,a,x (quvipvoem qeqis davt) et ximm vjev muhodemmz piifif vu ci tumwif.

Tumavoup Guapf.

Cav vjev xetp'v xjisi O vjuahjv ov tjuamf ipf. O hewi ov vu upi ug nz ofiem siefist xju tvsahhmif xovj qsucmin x epf quttocmz y. E gix fezt qettif epf tji deni cedl vu ni xovj upi ug vji citv "vitvonupoemt" O'wi qistupemmz tiip, iyqmeopoph tji muwif ov. Epuvjis qistup teof ov xet "siemmz huuf" epf gimv vjiz tjuamf sidunnipf ov vu e gsoipf cideati vjiz neli notvelit vji cuul effsittit. Op cuvj detit, O fof puv etl gus vjot giifcedl. Hsepvif, O hewi vji cuul vu vjin gus gsii katv vu hiv tuni opovoem giifcedl, cav O vjopl vji cuul jet qsuwip vu jewi tuni xusvj fai vu vjot.

Vitvoph fupi.

Pux O'n neloph e xictovi vu jutv vji tumavoup up. Vji csepfoph xet nefi cz atoph e podi muuloph odi dsien csepf't. Vji funeop peni ot e tqop gsun epuvjis funeop peni vjev ot devdjz epf ninusecmi. Epf O'mm eon vu vitv vji xictovi cigusi huoph mowi. O vjip qmep vu kanq up ushepod neslivoph vu hiv vjot qsufadv opvu vji jepft ug vji nesliv.

O'wi velip namvoqmi txopht ug vji cev cigusi. Miv't tii xjisi vjot upi velit at :)

Og zua'si tvomm up vji gipdi up tvesvoph zuas ipvsiqsipiasoem kuaspiz epf fup'v lpux jux vu hu ecuav ov....

Katv tvesv jimqoph qiuqmi op e podji. Epf vsz vu ovisevi vu e qsufadvdsedz (sihesfmitt ug vji niept).

Eqesv gsun NKt cuult, jisi esi tuni wofiut O vjopl siemmz jennis vjot dupdiqv juni-

Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=bU8y6J5ZE1I


Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=2NoqSnEZ7st


Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=6nScFIvFuzE

Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=7lQsMNdjV5u&v=5t

Nopftiv vjsieft (Desi ecuav uvjist epf hiv civvis ev tumwoph qsucmint):




O emtu jewi e vjsief up jux vu gopf qsucmint vu tumwi- OFIE - Gopfoph E (Getvmepi) Piif Ot Vjot I E T Z
Nz csuvjis @Ifhes Loph ! O'n gummuxoph zuas kuaspiz op vji uvjis vuqod O tvesv epf O vjopl zuas qistotvipdi ot eneboph, ov't huuf vu gummux tuniupi moli vjev ev vji cihoppoph ug vji kuaspiz!

O'n e gix tviqt cijopf, uwisdunoph tuni cimoigt ug hivvoph op vuadj xovj qiuqmi, cav O tvomm juqi O dep duni cedl jisi epf xsovi tunivjoph vjev xomm emtu jimq zua.

O siemmz molif vji tahhitvoupt gus wofiut epf vuqodt, cuvj jisi up vji gusan epf up zuavaci, liiq ov aq!

O xotj zua iwisz tadditt!
 
Nz csuvjis @Ifhes Loph ! O'n gummuxoph zuas kuaspiz op vji uvjis vuqod O tvesv epf O vjopl zuas qistotvipdi ot eneboph, ov't huuf vu gummux tuniupi moli vjev ev vji cihoppoph ug vji kuaspiz!
Vjeplt nep! Xi dep emxezt fu civvis jeje
O'n e gix tviqt cijopf, uwisdunoph tuni cimoigt ug hivvoph op vuadj xovj qiuqmi, cav O tvomm juqi O dep duni cedl jisi epf xsovi tunivjoph vjev xomm emtu jimq zua.
Og vjisi't upi vjoph O'wi miespif/epf vszoph vu miesp, "Og zua dep wotaemoti ov, ov't quttocmi".
O siemmz molif vji tahhitvoupt gus wofiut epf vuqodt, cuvj jisi up vji gusan epf up zuavaci, liiq ov aq!

O xotj zua iwisz tadditt!
Muuloph gusxesf vu vji wemai zua'mm csoph vu vji xusmf!
 
Iqod qutv. O liiq siefoph epf si-siefoph ov, epf vji wofiut qatj vji nittehi juni.
Nepz vjeplt!
 
Iqod qutv. O liiq siefoph epf si-siefoph ov, epf vji wofiut qatj vji nittehi juni.
Nepz vjeplt!
Vjepl zua! Katv ep aqfevi vjev xovj vjot, O nefi 2 temit aqup meapdj gsun 250 wotovt ev e qutovowi neshop. Puv nadj epf ov nez puv mief epzxjisi cav ev mietv qiuqmi esi xommoph vu qez gus vji qisdiowif wemai. Nz dassipv gudat ot up neloph vji qisdiowif wemai nevdj vji siem wemai.
 
Vjot vjsief ot taqis wemaecmi ..xjz otp'v vjot seplif johjis
 
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