How do you test without facebook / google ads?

[AciD]

Hello!
I have an idea for a product, I created a landing page, have some 3d renders but... I can't advertise it on facebook [or google], due to dumb policies regarding advertising weapons / multitools / knives.
Does anyone has any idea how multitool / knife companies advertise to the general public?
I know I could verify idea by going to some multiool groups, but I know for a fact, that other companies hang around these, and I don't want to get my product in there before I protect my design patent. I can do that before but that would easily 10x my cost of product idea verification.
Any ideas / tips on how to approach this?
My facebook ad was actually doing pretty well for the few hours it was live until they blocked my ads; ))

 

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[MJ DeMarco]

I'd advertise in a specialty forum, like a forum for militias, woodworkers, hunters, and other "manly" type of places.

 

[Andy Black]

As MJ said.

Find groups and watering holes where your target market hangs out.

Make friends, build relationships, ask if anyone is interested in XYZ.


Maybe this might help:

• Just start already

 

[AciD]

Thanks for the responses, guys!
This is not so "manly" product ) but I get what you're saying!
I know where they hang out, it's just I'm afraid that one of the producers of similar items that hang out there will just snatch it. But I guess there's no other option, except for getting a design patent first.

 

[Keeton]

Hello!
I have an idea for a product, I created a landing page, have some 3d renders but... I can't advertise it on facebook [or google], due to dumb policies regarding advertising weapons / multitools / knives.
Does anyone has any idea how multitool / knife companies advertise to the general public?
I know I could verify idea by going to some multiool groups, but I know for a fact, that other companies hang around these, and I don't want to get my product in there before I protect my design patent. I can do that before but that would easily 10x my cost of product idea verification.
Any ideas / tips on how to approach this?
My facebook ad was actually doing pretty well for the few hours it was live until they blocked my ads)

I would try influencer marketing. Its very effective and not very expensive. As well as I don't think Pinterest or tiktok have an issue with advertising tools. So you could try those sites. But I definitely think you should go with influencer marketing.

 

[AciD]

I would try influencer marketing. Its very effective and not very expensive. As well as I don't think Pinterest or tiktok have an issue with advertising tools. So you could try those sites. But I definitely think you should go with influencer marketing.

This is just to test the product. If I launch it - yes, of course, that's exactly what I'm planning on doing

 

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