tjgott
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- Jan 13, 2021
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In business, I've realized the best speakers/leaders are ones that always have a colorful way of communicating and it's not necessarily by being the most articulated. Rather, it's more a matter of clear messaging and thinking through analogies, idioms, rhetorics, business terminology etc, but especially analogies.
What are some great business analogies you've heard that have impacted you and how you think about business?
Some examples: the term: 'flywheel', static vs noise, Uber being the Airbnb of cars, "you can't pick cherries with your back to the trees", start-ups being like 'building a plane while flying it', and then there are the great business minds of Buffet, Jobs, Rockefeller etc, who have no shortage of great analogies.
Whether you recognize it or not, effective analogies drive marketing, strategy, negotiations, and in sum draw connections that audiences remember. I'd love to hear if anyone has any great ones of their own or that they know of! I love to use new ones when working with my team.
What are some great business analogies you've heard that have impacted you and how you think about business?
Some examples: the term: 'flywheel', static vs noise, Uber being the Airbnb of cars, "you can't pick cherries with your back to the trees", start-ups being like 'building a plane while flying it', and then there are the great business minds of Buffet, Jobs, Rockefeller etc, who have no shortage of great analogies.
Whether you recognize it or not, effective analogies drive marketing, strategy, negotiations, and in sum draw connections that audiences remember. I'd love to hear if anyone has any great ones of their own or that they know of! I love to use new ones when working with my team.
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