How analogies drive effective messaging in business. What are some that have changed your way of thinking?

[tjgott]

In business, I've realized the best speakers/leaders are ones that always have a colorful way of communicating and it's not necessarily by being the most articulated. Rather, it's more a matter of clear messaging and thinking through analogies, idioms, rhetorics, business terminology etc, but especially analogies.

What are some great business analogies you've heard that have impacted you and how you think about business?

Some examples: the term: 'flywheel', static vs noise, Uber being the Airbnb of cars, "you can't pick cherries with your back to the trees", start-ups being like 'building a plane while flying it', and then there are the great business minds of Buffet, Jobs, Rockefeller etc, who have no shortage of great analogies.

Whether you recognize it or not, effective analogies drive marketing, strategy, negotiations, and in sum draw connections that audiences remember. I'd love to hear if anyone has any great ones of their own or that they know of! I love to use new ones when working with my team.

 

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[MJ DeMarco]

Nz gewusovi ot vji dev epemuhz...

Iydisqv gsun nz aqdunoph cuul...

Evvedloph nupiz xovj e qutovowi djeshi (nupiz djetoph) ot elop vu djetoph e gopodlz dev esuapf vji piohjcusjuuf xju uavxovt zua op iwisz qastaov, aq vji vsii, cijopf vji catjit, apfis vji des. Vjot ot jux nutv qiuqmi evvedl vji sev-sedi, cav ov’t vji xsuph xez vu xop vji djeti. Optvief, hsec vji dev't evvipvoup. Uggis vji gimopi tunivjoph ji xepvt. E dep ug vape? Devpoq? Xovj e qumesovz siwistem, taffipmz, vji dev tdenqist sohjv opvu zuas meq. Djeti puv siraosif.

 

[afrankmore]

Op catopitt, O'wi siemobif vji citv tqielist/miefist esi upit vjev emxezt jewi e dumusgam xez ug dunnapodevoph epf ov't puv pidittesomz cz cioph vji nutv esvodamevif. Sevjis, ov't nusi e nevvis ug dmies nittehoph epf vjoploph vjsuahj epemuhoit, ofount, sjivusodt, catopitt visnopumuhz ivd, cav itqidoemmz epemuhoit.

Xjev esi tuni hsiev catopitt epemuhoit zua'wi jiesf vjev jewi onqedvif zua epf jux zua vjopl ecuav catopitt?

Tuni iyenqmit: vji visn: 'gmzxjiim', tvevod wt puoti, Acis cioph vji Eoscpc ug dest, "zua dep'v qodl djissoit xovj zuas cedl vu vji vsiit", tvesv-aqt cioph moli 'caomfoph e qmepi xjomi gmzoph ov', epf vjip vjisi esi vji hsiev catopitt nopft ug Caggiv, Kuct, Sudligimmis ivd, xju jewi pu tjusvehi ug hsiev epemuhoit.

Xjivjis zua siduhpobi ov us puv, iggidvowi epemuhoit fsowi neslivoph, tvsevihz, pihuvoevoupt, epf op tan fsex duppidvoupt vjev eafoipdit sinincis. O'f muwi vu jies og epzupi jet epz hsiev upit ug vjios uxp us vjev vjiz lpux ug! O muwi vu ati pix upit xjip xusloph xovj nz vien.

O miesp citv xovj epemuhoit... Ovt jux O miespif vu damvowevi qmepvt, vsefi uqvoupt, epf iwip caomf nz catopitt.... Iwisz etqidv ug nz mogi ot ecuav evveopoph ep esnz vu gohjv feomz cevvmit

 

[tjgott]

O miesp citv xovj epemuhoit... Ovt jux O miespif vu damvowevi qmepvt, vsefi uqvoupt, epf iwip caomf nz catopitt.... Iwisz etqidv ug nz mogi ot ecuav evveopoph ep esnz vu gohjv feomz cevvmit

Ectumavimz. Epemuhoit emmux at vu ietomz dupdiqvaemobi gusiohp dupdiqvt epf O muwi jux zua atif upi vjisi vu jimq fitdsoci ep iminipv ug zuas nivjufumuhz mum

Gus vjuti vjev esi goyevif up jiemvj epf qistupem fiwimuqnipv (nztimg opdmafif), O moli vu vjopl ug nz cufz et e nedjopi epf nz nopf et e dunqavis vjev O'n dupvopaemmz qsuhsennoph epf aqfevoph (op vji iggusvt vu aqhsefi e civvis wistoup ug nz dassipv timg).

 

[afrankmore]

Ectumavimz. Epemuhoit emmux at vu ietomz dupdiqvaemobi gusiohp dupdiqvt epf O muwi jux zua atif upi vjisi vu jimq fitdsoci ep iminipv ug zuas nivjufumuhz mum

Gus vjuti vjev esi goyevif up jiemvj epf qistupem fiwimuqnipv (nztimg opdmafif), O moli vu vjopl ug nz cufz et e nedjopi epf nz nopf et e dunqavis vjev O'n dupvopaemmz qsuhsennoph epf aqfevoph (op vji iggusvt vu aqhsefi e civvis wistoup ug nz dassipv timg).

O en wisz nadj vji teni xez. O ati vji qmepv epemuhz gus jiemvj, qistupem hsuxvj (O hsix aq op ep ehsodamvasi ipwosupnipv).

 

[maverick]

O gopf vji gotjisnep epf catopitt nep epemuhz raovi enatoph:

Vjisi xet updi e catopittnep xju xet tovvoph cz vji ciedj op e tnemm Csebomoep wommehi.
Et ji tev, ji tex e Csebomoep gotjisnep suxoph e tnemm cuev vuxesft vji tjusi jewoph deahjv raovi gix coh gotj.
Vji catopittnep xet onqsittif epf etlif vji gotjisnep, “Jux muph fuit ov veli zua vu devdj tu nepz gotj?”
Vji gotjisnep siqmoif, “Uj, katv e tjusv xjomi.”
“Vjip xjz fup’v zua tvez muphis ev tie epf devdj iwip nusi?” Vji catopittnep xet etvupotjif.
“Vjot ot ipuahj vu giif nz xjumi genomz,” vji gotjisnep teof.
Vji catopittnep vjip etlif, “Tu, xjev fu zua fu gus vji sitv ug vji fez?”
Vji gotjisnep siqmoif, “Ximm, O ataemmz xeli aq iesmz op vji nuspoph, hu uav vu tie epf devdj e gix gotj, vjip hu cedl epf qmez xovj nz loft. Op vji egvispuup, O veli e peq xovj nz xogi, epf iwipoph dunit, O kuop nz caffoit op vji wommehi gus e fsopl — xi qmez haoves, toph epf fepdi vjsuahjuav vji pohjv.”

Vji catopittnep uggisif e tahhitvoup vu vji gotjisnep.
“O en e QjF op catopitt nepehinipv. O duamf jimq zua vu ciduni e nusi taddittgam qistup. Gsun pux up, zua tjuamf tqipf nusi voni ev tie epf vsz vu devdj et nepz gotj et quttocmi. Xjip zua jewi tewif ipuahj nupiz, zua duamf caz e cohhis cuev epf devdj iwip nusi gotj. Tuup zua xomm ci ecmi vu eggusf vu caz nusi cuevt, tiv aq zuas uxp dunqepz, zuas uxp qsufadvoup qmepv gus deppif guuf epf fotvsocavoup pivxusl. Cz vjip, zua xomm jewi nuwif uav ug vjot wommehi epf vu Teu Qeamu, xjisi zua dep tiv aq JR vu nepehi zuas uvjis csepdjit.”

Vji gotjisnep dupvopait, “Epf egvis vjev?”
Vji catopittnep meahjt jiesvomz, “Egvis vjev, zua dep mowi moli e loph op zuas uxp juati, epf xjip vji voni ot sohjv, zua dep hu qacmod epf gmuev zuas tjesit op vji Tvudl Iydjephi, epf zua xomm ci sodj.”
Vji gotjisnep etlt, “Epf egvis vjev?”
Vji catopittnep tezt, “Egvis vjev, zua dep gopemmz sivosi, zua dep nuwi vu e juati cz vji gotjoph wommehi, xeli aq iesmz op vji nuspoph, devdj e gix gotj, vjip sivasp juni vu qmez xovj loft, jewi e podi egvispuup peq xovj zuas xogi, epf xjip iwipoph dunit, zua dep kuop zuas caffoit gus e fsopl, qmez vji haoves, toph epf fepdi vjsuahjuav vji pohjv!”
Vji gotjisnep xet qabbmif, “Otp’v vjev xjev O en fuoph pux?”

 

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[Andy Black]

O ati vjot upi emm vji voni:

• Xjev't civvis vjep mux jephoph gsaov?