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I'm interested in starting a directory website where people who offer certain local services post a listing for a monthly fee (I'm intentionally being vague on the industry).
For this industry, most people offering their services are aged between 40 and 70 with some outliers. The majority of people producing in this industry are not "tech-savvy," although they have the basic skills to search through Google and use a website like Craigslist or Facebook. This means it could be difficult to grow a presence on most social media and other online platforms, especially since they don't typically spend their free time browsing the internet and engaging with others online.
I'm not sure how to start/grow a directory website, especially with this demographic. The only option I've thought of would be to manually add some listings for other businesses for free in my local area, then letting it grow outward from there.
But for it to grow outward, the businesses listed would need to see results, therefore I'd need people coming onto the site to seek these services. These people have a similar demographic as the ones that are listing. Paid advertising? Let SEO do the work? Write blog posts? I'm having trouble determining a strategy to attract these people.
For this industry, most people offering their services are aged between 40 and 70 with some outliers. The majority of people producing in this industry are not "tech-savvy," although they have the basic skills to search through Google and use a website like Craigslist or Facebook. This means it could be difficult to grow a presence on most social media and other online platforms, especially since they don't typically spend their free time browsing the internet and engaging with others online.
I'm not sure how to start/grow a directory website, especially with this demographic. The only option I've thought of would be to manually add some listings for other businesses for free in my local area, then letting it grow outward from there.
But for it to grow outward, the businesses listed would need to see results, therefore I'd need people coming onto the site to seek these services. These people have a similar demographic as the ones that are listing. Paid advertising? Let SEO do the work? Write blog posts? I'm having trouble determining a strategy to attract these people.
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