mikecarlooch
Apprentice & Student Of The Game
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After reading this, I can truly say with conviction that if you're someone who has felt anxious or overwhelmed by making organic content on social media platforms because there are just too many freaking things going on, I've got the answer for you in this post.
What I'd recommend if you're in that overwhelmed position is - just to take this framework and run with it. I've found that bouncing from framework to framework just depletes the enthusiasm you get when revving that video-creation engine
again..
-
You know, we work too hard as entrepreneurs to be constantly thinking about being overwhelmed by social media stuff.
Sometimes we just need to.. simplify stuff.. you know what I mean?
And it feels like these larger-than-life personalities on social media are posting all of these impactful and NEW things constantly, and we feel like we need to keep up..
I'm here to tell you that we CAN in fact keep up, because after observing it, what they're doing is not very complicated AT ALL.
They seem to have a new idea every single day.
The big guys on social media that you watch, the people that always pop up on your feed with some new opportunity, do not have new ideas constantly.
If you look at them, like really observe them... for example Grant Cardone for example, there are only three things the dude talks about.
He talks about how real estate is the best thing since sliced bread
He talks about how you have to become a good salesman
And how you gotta get your money up or you're screwed
Those are the only three things that he talks about.
And he constantly says the same things.. but he says it in a different way, and not only in a different way, he also says it with a different headline format, so it appears different, and he's just recycling content constantly.
And I'm urging you to do the same thing.. Because when you look at it this way, the possibilities are virtually endless.
Here are the action steps behind this:
Just pick three things that are super important to your market and just talk about those things constantly over and over and over again. It doesn't matter.
It doesn't matter at all that you're posting the same thing over again.
Because what you gotta understand is most of your followers, when you post a video about a certain topic, they're not going to see it because Facebook/TikTok/IG isn't gonna show it to those people. It used to be that way where if you had a lot of followers, then they would show it to EVERYONE.
But it's not like that anymore. Now, strangers who don't know you yet are going to see you videos..
it's gonna be a bunch of random people, or it's going to be some of your followers, or ideally both
But all in all, no, not all of your followers are going to see your post. Therefore, you should feel okay with saying the same thing over and over and over again.
And by the way (and this is HUGE.. If you take one thing out of this that you can apply to social media immediately, make it this.)
when you say one thing in 10 different ways, people are going to find that 100X more beneficial than if you say 10 different things in one way.
The way that we do this is with headlines. And we can do this by, for example, if we have a headline that says "How to Make Money"..
The next week we might do a headline that says "Money Is Abundant.. Here's How To Get It"
Both headlines are saying the exact same thing, yet it can be SAID in a DIFFERENT WAY, with DIFFERENT words inside of the video..
And when you do this you're not just changing up the words, you're saying it in a different way that could make the viewer who saw your FIRST video on the topic, get a different meaning.. It could be the DIFFERENCE between a viewer seeing a video and not thinking much of it and them having a total breakthrough.
You see, the moral of the story is this
Those larger than life personalities on social media that seem to be posting new things, AREN'T!
What they're doing to make it SEEM that way is put a FACADE, an ILLUSION, to make it SEEM like what they are saying is new, but in reality, they're just saying the same thing they said yesterday, but using a different, more abstract set of words to say it.
So hopefully that makes sense..
Do that, and you will never have problems with being overwhelmed about what to post on social media ever again..
-Mike
What I'd recommend if you're in that overwhelmed position is - just to take this framework and run with it. I've found that bouncing from framework to framework just depletes the enthusiasm you get when revving that video-creation engine
again..
-
You know, we work too hard as entrepreneurs to be constantly thinking about being overwhelmed by social media stuff.
Sometimes we just need to.. simplify stuff.. you know what I mean?
And it feels like these larger-than-life personalities on social media are posting all of these impactful and NEW things constantly, and we feel like we need to keep up..
I'm here to tell you that we CAN in fact keep up, because after observing it, what they're doing is not very complicated AT ALL.
They seem to have a new idea every single day.
The big guys on social media that you watch, the people that always pop up on your feed with some new opportunity, do not have new ideas constantly.
If you look at them, like really observe them... for example Grant Cardone for example, there are only three things the dude talks about.
He talks about how real estate is the best thing since sliced bread
He talks about how you have to become a good salesman
And how you gotta get your money up or you're screwed
Those are the only three things that he talks about.
And he constantly says the same things.. but he says it in a different way, and not only in a different way, he also says it with a different headline format, so it appears different, and he's just recycling content constantly.
And I'm urging you to do the same thing.. Because when you look at it this way, the possibilities are virtually endless.
Here are the action steps behind this:
Just pick three things that are super important to your market and just talk about those things constantly over and over and over again. It doesn't matter.
It doesn't matter at all that you're posting the same thing over again.
Because what you gotta understand is most of your followers, when you post a video about a certain topic, they're not going to see it because Facebook/TikTok/IG isn't gonna show it to those people. It used to be that way where if you had a lot of followers, then they would show it to EVERYONE.
But it's not like that anymore. Now, strangers who don't know you yet are going to see you videos..
it's gonna be a bunch of random people, or it's going to be some of your followers, or ideally both
But all in all, no, not all of your followers are going to see your post. Therefore, you should feel okay with saying the same thing over and over and over again.
And by the way (and this is HUGE.. If you take one thing out of this that you can apply to social media immediately, make it this.)
when you say one thing in 10 different ways, people are going to find that 100X more beneficial than if you say 10 different things in one way.
The way that we do this is with headlines. And we can do this by, for example, if we have a headline that says "How to Make Money"..
The next week we might do a headline that says "Money Is Abundant.. Here's How To Get It"
Both headlines are saying the exact same thing, yet it can be SAID in a DIFFERENT WAY, with DIFFERENT words inside of the video..
And when you do this you're not just changing up the words, you're saying it in a different way that could make the viewer who saw your FIRST video on the topic, get a different meaning.. It could be the DIFFERENCE between a viewer seeing a video and not thinking much of it and them having a total breakthrough.
You see, the moral of the story is this
Those larger than life personalities on social media that seem to be posting new things, AREN'T!
What they're doing to make it SEEM that way is put a FACADE, an ILLUSION, to make it SEEM like what they are saying is new, but in reality, they're just saying the same thing they said yesterday, but using a different, more abstract set of words to say it.
So hopefully that makes sense..
Do that, and you will never have problems with being overwhelmed about what to post on social media ever again..
-Mike
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