• The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  1. The forum software will be upgraded on Sunday May 26th and may not look normal during the transition. Some functionality may be offline. This is TEMPORARY and is expected to last up to 8 hours.
  2. Join 50,000+ entrepreneurs
    who are kicking butt and
    winning their dream life.

    Unscripted™ Entrepreneurship:
    A Business That Pays More Than Money, It Pays Time.

    "Fastlane" is an entrepreneur discussion forum based on The Unscripted Entrepreneurial Framework (TUNEF) outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED™). From multimillionaires to digital nomads, the forum features real entrepreneurs creating real businesses.

    Download (Unscripted) Download (Millionaire Fastlane)  Register
    Registering for the forum removes this block!

The One Little 'Secret' For Repeat Sales

Discussion in 'Lessons from Success/Failure' started by million$$$smile, Jun 21, 2018.

  1. million$$$smile
    Online

    million$$$smile Platinum Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass Summit Attendee

    Messages:
    567
    Likes Received:
    3,280
    Joined:
    Dec 25, 2012
    Location:
    Missouri
    Rep Bank:
    $58,969
    I've been selling online since 2000.

    And to be honest with you, I am NOT tech oriented. In fact, I am probably one of the worst cases, knowledge wise, of online entrepreneurs on this forum. I am extremely slow to incorporate new ideas, advertising, or 'upgrades' to my business.

    Sometimes too slow.

    It took me 18 months to finally switch my websites from one major hosting company to a better one even though those that did the research here on TFLF pointed out overwhelmingly that it was a far better choice. I finally looked into it and pulled the trigger.

    I finally switched.

    I must be extremely hardheaded.

    But, I have done a few things fairly well. One being, to create repeat customers on my websites.
    And a repeat customer to me, is worth FAR MORE than a new customer, dollar for dollar.

    Why? Because a repeat customer sells for you, providing they are a happy customer.
    Word of mouth is the BEST advertising ROI hands down.

    All these customers are into social media, more than I could ever be. I could throw money at the wall hoping it would stick and one word out of their mouth might bring me 10X customers without spending a dime.

    So, my goal has always been to ENHANCE the experience as much as possible for my existing customers thus creating a desire to share the good experience with their friends.

    I am in the business to ENHANCE satisfaction in my customers, so that they will share with others.

    I have been privileged to have customers that continue to order from me for well over a decade. I regard each and every customer to have a LTV of $1000 lifetime.

    So, if each customer is potentially worth that amount, one would have to ask, what is the best way to retain a customer to repeat over and over?

    IDENTIFICATION.

    You have to create a BOND with the customer. You have to identify with them and they to you.

    Make it personal. How?

    For me it is writing a personal note to each customer that orders from me.

    I don't do this for orders on the marketplaces, ie Amazon, Ebay etc, but only from my websites.
    Those are not my customers. They are shoppers. I fulfill an order but they care less from who they order it from. I don't waste my time.

    But, my packers/shippers keep my websites' orders separate so that I can sign a thank you or whatever I feel like saying. If your selling dog supplies, 'from one dog lover to another' -supplements, 'stay healthy' whatever, sign your name or ' handle'.
    I use a handle because I have a brand with the same name, but one could use CEO, or President and thank them personally.

    I have heard back via email and word of mouth that some of these customers have kept the packing slip just for the fact of the personal touch and have reordered from me instead of the competition just for the fact that I identify with them.

    We all want to think we are special. Give them the personal touch and they will share it with others.

    It may take a few moments, but the returns are worth it.

    Over the long term, it can be worth millions.
     
    Last edited: Jun 21, 2018
  2. KingChuck211
    Offline

    KingChuck211 Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

    Messages:
    20
    Likes Received:
    48
    Joined:
    Jan 24, 2018
    Gender:
    Male
    Location:
    Birmingham, U.K
    Rep Bank:
    $272
    This is something I am implementing in my business which launches next month. When a customer places an order I will be hand writing a note thanking them and welcoming them into the **insert brand name** family.

    Thank you for posting, it has re-assured me that this is a good idea and cant wait to reap the benefits from it.
     
  3. IGP
    Offline

    IGP Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    506
    Likes Received:
    1,322
    Joined:
    Aug 24, 2015
    Gender:
    Male
    Rep Bank:
    $7,734
    I like it!

    As the saying goes: "Your BUSINESS is the product. Not what you sell!"
     
  4. Flybye
    Offline

    Flybye Bronze Contributor

    Messages:
    114
    Likes Received:
    133
    Joined:
    Feb 19, 2018
    Gender:
    Male
    Location:
    Cuba v2.1 (Miami)
    Rep Bank:
    $915
    Word of mouth IS the most powerful. Reading a review from a random stranger doesnt have the same effect as your trusted life long best friend coming up to you and telling you "Hey I tried this product/service, and its great! And the people that work at that company are very friendly."

    That personal touch is very nice.
     

Join 1000s of entrepreneurs who are rewriting life's script and winning financial freedom.

---- ----

You must be a member to join the conversation.

Create Account

Join the community fast and easy!

REGISTER

Log In

Already have an account? Login here.

LOG IN

Share This Page