The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

The One Little 'Secret' For Repeat Sales

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

million$$$smile

Platinum Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Dec 25, 2012
680
4,606
1,004
Midwest
I've been selling online since 2000.

And to be honest with you, I am NOT tech oriented. In fact, I am probably one of the worst cases, knowledge wise, of online entrepreneurs on this forum. I am extremely slow to incorporate new ideas, advertising, or 'upgrades' to my business.

Sometimes too slow.

It took me 18 months to finally switch my websites from one major hosting company to a better one even though those that did the research here on TFLF pointed out overwhelmingly that it was a far better choice. I finally looked into it and pulled the trigger.

I finally switched.

I must be extremely hardheaded.

But, I have done a few things fairly well. One being, to create repeat customers on my websites.
And a repeat customer to me, is worth FAR MORE than a new customer, dollar for dollar.

Why? Because a repeat customer sells for you, providing they are a happy customer.
Word of mouth is the BEST advertising ROI hands down.

All these customers are into social media, more than I could ever be. I could throw money at the wall hoping it would stick and one word out of their mouth might bring me 10X customers without spending a dime.

So, my goal has always been to ENHANCE the experience as much as possible for my existing customers thus creating a desire to share the good experience with their friends.

I am in the business to ENHANCE satisfaction in my customers, so that they will share with others.

I have been privileged to have customers that continue to order from me for well over a decade. I regard each and every customer to have a LTV of $1000 lifetime.

So, if each customer is potentially worth that amount, one would have to ask, what is the best way to retain a customer to repeat over and over?

IDENTIFICATION.

You have to create a BOND with the customer. You have to identify with them and they to you.

Make it personal. How?

For me it is writing a personal note to each customer that orders from me.

I don't do this for orders on the marketplaces, ie Amazon, Ebay etc, but only from my websites.
Those are not my customers. They are shoppers. I fulfill an order but they care less from who they order it from. I don't waste my time.

But, my packers/shippers keep my websites' orders separate so that I can sign a thank you or whatever I feel like saying. If your selling dog supplies, 'from one dog lover to another' -supplements, 'stay healthy' whatever, sign your name or ' handle'.
I use a handle because I have a brand with the same name, but one could use CEO, or President and thank them personally.

I have heard back via email and word of mouth that some of these customers have kept the packing slip just for the fact of the personal touch and have reordered from me instead of the competition just for the fact that I identify with them.

We all want to think we are special. Give them the personal touch and they will share it with others.

It may take a few moments, but the returns are worth it.

Over the long term, it can be worth millions.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Last edited:

KingChuck211

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Jan 24, 2018
20
49
28
28
Birmingham, U.K
This is something I am implementing in my business which launches next month. When a customer places an order I will be hand writing a note thanking them and welcoming them into the **insert brand name** family.

Thank you for posting, it has re-assured me that this is a good idea and cant wait to reap the benefits from it.
 

IGP

Gold Contributor
FASTLANE INSIDER
I've Read UNSCRIPTED
Speedway Pass
Aug 24, 2015
506
1,355
426
47
I've been selling online since 2000.

And to be honest with you, I am NOT tech oriented. In fact, I am probably one of the worst cases, knowledge wise, of online entrepreneurs on this forum. I am extremely slow to incorporate new ideas, advertising, or 'upgrades' to my business.

Sometimes too slow.

It took me 18 months to finally switch my websites from one major hosting company to a better one even though those that did the research here on TFLF pointed out overwhelmingly that it was a far better choice. I finally looked into it and pulled the trigger.

I finally switched.

I must be extremely hardheaded.

But, I have done a few things fairly well. One being, to create repeat customers on my websites.
And a repeat customer to me, is worth FAR MORE than a new customer, dollar for dollar.

Why? Because a repeat customer sells for you, providing they are a happy customer.
Word of mouth is the BEST advertising ROI hands down.

All these customers are into social media, more than I could ever be. I could throw money at the wall hoping it would stick and one word out of their mouth might bring me 10X customers without spending a dime.

So, my goal has always been to ENHANCE the experience as much as possible for my existing customers thus creating a desire to share the good experience with their friends.

I am in the business to ENHANCE satisfaction in my customers, so that they will share with others.

I have been privileged to have customers that continue to order from me for well over a decade. I regard each and every customer to have a LTV of $1000 lifetime.

So, if each customer is potentially worth that amount, one would have to ask, what is the best way to retain a customer to repeat over and over?

IDENTIFICATION.

You have to create a BOND with the customer. You have to identify with them and they to you.

Make it personal. How?

For me it is writing a personal note to each customer that orders from me.

I don't do this for orders on the marketplaces, ie Amazon, Ebay etc, but only from my websites.
Those are not my customers. They are shoppers. I fulfill an order but they care less from who they order it from. I don't waste my time.

But, my packers/shippers keep my websites' orders separate so that I can sign a thank you or whatever I feel like saying. If your selling dog supplies, 'from one dog lover to another' -supplements, 'stay healthy' whatever, sign your name or ' handle'.
I use a handle because I have a brand with the same name, but one could use CEO, or President and thank them personally.

I have heard back via email and word of mouth that some of these customers have kept the packing slip just for the fact of the personal touch and have reordered from me instead of the competition just for the fact that I identify with them.

We all want to think we are special. Give them the personal touch and they will share it with others.

It may take a few moments, but the returns are worth it.

Over the long term, it can be worth millions.
I like it!

As the saying goes: "Your BUSINESS is the product. Not what you sell!"
 

Flybye

Bronze Contributor
Feb 19, 2018
121
144
142
Cuba v2.1 (Miami)
Word of mouth IS the most powerful. Reading a review from a random stranger doesnt have the same effect as your trusted life long best friend coming up to you and telling you "Hey I tried this product/service, and its great! And the people that work at that company are very friendly."

That personal touch is very nice.
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.

Sponsored Offers

  • Sticky
MARKETPLACE Fox's Web Design Guide: Earn $100K this year (Yes, 2020!) and Go Fastlane
Hey @Simon Angel thanks for the write up. I think there is a ton of potential in all areas...
  • Sticky
MARKETPLACE How To Create A 100K-1M+ Sales Funnel
@Lyinx lol man, okay. Just to make it clear to everyone else, I'm not involved with...
  • Sticky
MARKETPLACE KAK’s “Kill Bigger” Incubation Program- With DAILY personal attention.
I joined @Kak's business incubator in the first week of May. During our daily chats we uncovered...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
This is your May reminder that you can do this. I'll keep it short. These are the May promos...
  • Sticky
MARKETPLACE Grow Your Business With a Book (An Unorthodox Marketing Strategy That Built One of the Largest...
Thanks! This is a cool idea, actually. I would like to use your experience as I heard that these...
  • Sticky
FEATURED! Introducing... WEALTH EXPO$ED, A Short Story By MJ DeMarco
would this be available in paper version? I know it's short, but most of my family is...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Here is where you eliminate uncertainty from the future! I wanted to post this image as I...


Visit A Forum Sponsor
sponsor

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom
AdBlock Detected - Please Disable

Yes, ads can be annoying. But please...

...to support the Unscripted/Fastlane mission (and to respect the immense amount of time needed to manage this forum) please DISABLE your ad-block. Thank you.

I've Disabled AdBlock