I started the Boron Letters before discovering this challenge so I started reading it out of the order listed, I just finished it today. There was more wisdom in those short letters than in a lot of the advice circulating around the internet about starting a business, with the follow your passion and all of that. For awhile I've been stuck in neutral because I just kept thinking about what I love to do and how it can be monetized, instead doing some exercises of thinking about markets and what product I could come up with to appeal to them has led to some great brainstorming.
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