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Salad Dressing Empire
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Are we talking about info product sales funnel that leads to a high dollar item?
Most funnels look something like this.
Lead magnet/free giveaway -> $50 info product -> tripwire sale -> webinar ticket -> coaching/seminar/coaching program
You have to ask yourself if you want to base your revenue stream on being the expert and selling a system or if you just want to sell info products.
That's being said, you should continue to offer them back end products as well. And you can also work at optimizing your customer acquisition.
Most funnels look something like this.
Lead magnet/free giveaway -> $50 info product -> tripwire sale -> webinar ticket -> coaching/seminar/coaching program
You have to ask yourself if you want to base your revenue stream on being the expert and selling a system or if you just want to sell info products.
That's being said, you should continue to offer them back end products as well. And you can also work at optimizing your customer acquisition.