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Finding Needs/Wants

Discussion in 'Ideas, Needs, Concept Feedback' started by LittleWolfie, Jul 9, 2018.

  1. LittleWolfie
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    LittleWolfie Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    Okay, so this is where I'm stuck. I purchased the insiders subscriptions manly in the hope that it would give me some good ideas needing execution. There is nothing immediately viable though. Although I really want needs rather than solutions.

    So whats the ideal need? It is:

    A problem or item that frustrates or annoys you personally; (or a consumer you know personally)

    Where you have looked for a solution in the last three months;

    Have not been able to find a satisfactory problem;

    Where there is an easily identifiable group with the same problem (All lambo drivers, all entomological photographers, etc)

    What is the value add? Well an attempt at a solution to the problem, if I can find 100 people who fit into the same niche, I will do a detailed insiders thread covering the whole process form start to end. I can' t promise it will be the main or only item I can follow right now though, as I'm still looking for something I can progress on.


    I also thought of offering some sort of small raffle to respondents, however I thought that might not go down so well here. If you can think of a way that soemone could value add to your daily life, it would be great to see it. Either here or in the insiders.
     
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  2. LeoistheSun
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    LeoistheSun Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    It is a problem, ideally something that 5-10%+ of the populace has. Your solution would be something that they would be disappointed if you took it away.
     
  3. LittleWolfie
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    LittleWolfie Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    It doesn't have to be anywhere near 5 to 10 percent of the population, especially if it is monthly chargeable.

    Let's say 100 people willing to pay 30 a month that give me 3k monthly. If expenses take up as much as half of that, I'm looking at 1.5k profit a month, which puts me 0.5k a month short of going full time on the project. I'd only need to slightly decrease costs. If it can be delivered as ebook, software a more reasonable 30% cogs gives me just over 2k MRR. Basically breakeven with 10% of revenue reinvested.

    1000 customers would be 30k monthly gross.

    I could live on 30k for a year, and 1000 is way less than 5%. I only need a really small niche, and I can build a lifestyle type company, which can then fund my fastlane company.
     
  4. Fastlane Liam
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    Fastlane Liam Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    Make a training lock picking kit for people wanting to practice the skill
    Theres an idea
     
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  5. LittleWolfie
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    LittleWolfie Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    That sounds legally dubious. Maybe aiding and abetting.

    Also I'm looking for a way of finding needs/wants rather than ideas.

    I want to learn lockpicking could lead to a book, YouTube video, software simulator, physical kit, training lessons, all ideas to address the same need.
     
  6. Fastlane Liam
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    Fastlane Liam Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    Dam the ignorance is real. Im visiting this in 30 days for an update. Times ticking
     
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  7. LittleWolfie
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    LittleWolfie Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    Well that is where lawyers, advisers and other tutors come in.

    Maybe the update will be about another item I went with instead.
     
  8. Thoelt53
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    Thoelt53 Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Well gee, don’t sell spoons then. You wouldn’t want to be sued for making people fat.
     
  9. Will-v-the-World
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    Will-v-the-World Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    The Feedback Loop: How to fire your PASSION and MOTIVATION

    What Are Your Methods for Identifying Needs?

    I also recommend installing the plugin Keywords Everywhere if you use chrome. It basically lets you see how many people are searching for a specific thing, ex. "gmo free dog food". It is great for identifying demands, I found my idea by using it.
     
    Last edited: Jul 9, 2018
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  10. LittleWolfie
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    LittleWolfie Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    IANL, but pretty sure spoons don't come under SEC 25 of the theft act. It's not a reason, not to do it. It's a reason not to do it without a lawyer, which adds complexity. I'd rather sell spoons to be honest, if I could identify a way that would improve the average spoon, or a spoon related issue.

    A quick Google reveals common search terms are buy spoons in bulk as well as buy spoons and forks online. Is there a large group of people annoyed by all the cutlery sites that force them to buy a knife in the set? Do people not use knifes anymore? I'll have to look in to this.
     
    Last edited: Jul 9, 2018
  11. Will-v-the-World
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    Will-v-the-World Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    Yeah, using google related searches is a great way to find demand. Did you get Keywords Everywhere? Here's an example of what it does:
    [​IMG]
    The stuff in the red box is the monthly search volume for those searches. The demand I am trying to fill right now with my biz get around 4k searches per month, so with the price I'll be selling my product at, I know that there is a demand that can potentially make me a lot of cash if I supply it.
     

    Attached Files:

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  12. ClaverCasley
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    ClaverCasley Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    All human needs are met. Maybe, since Industrial Revolution.

    I don't need to go down the river to drink. There's this invention called a water tap, and some of them are purified. However, here are the 'need' that you probably looking for:
    - Alexa-enabled water tap
    - Limit excessive use of water tap using an app
    - Silly shape water tap

    I don't need to go to hunt anymore. Ray Kroc 'invented' a food franchise. However, here are the 'need' that you probably looking for:
    - Use a drone to collect your BigMac
    - BigMac for vegans

    I don't need a horse. Henry Ford invented a better horse for me. It's a car. However, here are the 'need' that you probably looking for:
    - I don't have any idea..haha

    I'm broke, that annoys me personally. Ok, I'm joking.

    I'm a heavy smoker. I started smoking 2 years ago. My biggest problem is;
    - I just really can't stop smoking
    - I have trouble looking for my lighter


    Execution thread:
    1. Create animated videos, include contact details (Be A James Bond in 5 minutes)
    2. Offer 5 pages for free, full access for premium
    3. First group customers; ADHDs
     
  13. LittleWolfie
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    LittleWolfie Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    @Will-v-the-World No, I just used Google Trends. Thanks for the recommendation. I see buy ripple buy Bitcoin cash and buy Bitcoin are all trending high up right now.

    If that were true, then there would be zero homeless,no one without medical care,nobody who is hungry or thirsty.

    I don't think all physiological needs have been met even within the first world, let alone for every human everywhere.(Reproduction is a physiological need,and there's plenty of people who can't get a partner, but can get money,which is why the oldest business in the world exists.

    That's closer, but what exactly is the problem with using a water tap a lot?
     
  14. LittleWolfie
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    LittleWolfie Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    I'm broke, that annoys me personally. Ok, I'm joking.

    I'm a heavy smoker. I started smoking 2 years ago. My biggest problem is;
    - I just really can't stop smoking
    - I have trouble looking for my lighter


    Maybe if you stopped burning all your money you wouldn't be broke, haha. This is the kind of thing I am looking for though. Can you quantify heavy smoker for me? How much of what kind of product (cigarettes, cigar) do you smoke a week? What do they cost? Do you buy weekly, monthly or In bulk all in advance?

    Have you tried to stop smoking in the last 6 months?

    What did you do to try to stop smoking? What was wrong with that solution? Did you try vaping? What was the problem with that? Have you tried any apps to help you quit? Why or why not? Do you track your habit or not? Did you try nicotine patches or gym? What was the problem with those?

    Do you know any other heavy smokers who would like to quit, but are struggling to do so?

    How annoying is looking for your lighter? Is this a common problem among smokers? Do you spend a lot of money replacing lighters you can't find? If so how much? When did you last look for a lighter? When did you look for an easier to find lighter? Are you normally looking for it when it is light out or when it is dark. Do you take your lighter with you when going to work, travelling etc?

    I like the lighter one, I can think of a half a dozen solutions already, though ease of heavy smokers is technically challenging but potentially much more rewarding and continual income. If I could come up with a way to reduce the habit by two packs a month, you could pay me the value of one pack a month and we'd both be less broke.

    Though it has the downside that once people quit, they don't want to pay you anymore. It is something though.[/QUOTE]
     
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  15. LittleWolfie
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    LittleWolfie Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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  16. ClaverCasley
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    ClaverCasley Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    Bro, I'll try to be as soft as possible here. I know this is the right platform/forum for you to change your life, as it is for me. But, I'm a heavy smoker, not someone who's stuck.

    Those things that you've asked, it's your job to figure it out. You've read MJ's books; how time is valuable. I'm sorry. I don't have time to answer each one of your questions, specifically.

    However, I would be very happy to help and will be your first respondent if you start an execution/progress thread on this. You can create a survey for your questions with Google Forms and find your audience.
     
  17. ClaverCasley
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    ClaverCasley Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    To use Seth Godin's terms: THIS IS A PURPLE COW!

    I changed my mind.

    Here are my answers to your questions:

    1. So long as there's a way to fulfill our cravings, we are willing to the hard work just for a stick of cigarette (name any silly things here in the context of cigarette 'hunting').

    Quitbit? - If I'm in this type of situation, Quitbit would be a new brand of cigarette.

    2. The desire to quit loosened 3 days after paycheck. Cause in those 3 days (of being broke), the withdrawal symptoms occurs, which is a phase of hell - desiring to quit ease the burden. But, only in 3 days.

    Quitbit? - "Oh..yes. I'll purchase it online using next month paycheck."

    3. Friends. There's nothing more enjoyable than friends with an unlimited supply of cigarettes.

    Quitbit? -
    "Hey..Joe, spare me a cigarette. And the lighter, please."
     
  18. LittleWolfie
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    LittleWolfie Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    I prefer typeform over Google forms. The hard part is finding heavy smokers (not even those who want to quit or are stuck, just heavy smokers)
     
  19. ClaverCasley
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    You'll have a big problem figuring out who the hell are heavy smokers, (cause the term 'heavy' should be quantified). Just ask anyone outside the Internet world with these attributes:
    - smokers in the smoking area
    - smokers purchasing their favorite pack
    - someone possessing a lighter
    - after meal smokers

    Each of them has the potential to become heavy smokers.

    Or forget survey. Just ask any nicotine-related rehab centers/programs about your hard part.
     
  20. LittleWolfie
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    LittleWolfie Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    Smokes a pack a day, then that seems to be the common definition of heavy.

    This comes down to area again, no smoking shelters, no shops, no pubs/areas to congregate. Meals will be at home, so unless they smoke in the garden, I won't even know.

    The rehab centre sounds like it might work, I can at least call them and try to arrange a visit at a good time.

    Sure it doesn't have to be a survey, I just have to get in front of them, start talking.
    I've found online a WhatsApp conversation doing a survery gives better results than just a freflowing tell me about your problems.
     
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  21. Timmy1990
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    try vaping worked for me i smoked for almost 15 years
     
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  22. LittleWolfie
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    LittleWolfie Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    My first thought was too try and shift the payment somehow,if your too broke for cigarettes all the time, maybe it will force a quit(ok maybe not for fastlaners)
    But then this

     
  23. ClaverCasley
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    OP, LittleWolfie.

    How's your idea execution? Any progress? I didn't log in into the forum for a week. Hope you still pursuing this idea.

    Yeah. If you are still pursuing it, hope it would be better than current alternative i.e vape/e-cig. Go pick up Blue Ocean Strategy. It clarifies clearly why you should take a look across alternatives when creating a good product.
     
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  24. ClaverCasley
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    I was suggesting the challenges Quitbit owners would have to face. Those list were indirectly the answers to some of your questions.
     
  25. Late Bloomer
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    That's taking pictures of bugs, right? The equipment should be small enough to fit into the Lambo's trunk. I'm pretty sure the market of custom entomological photography cases for Lambo owners is wide open for you :smile2:

    There are people doing this. I found some of their You Tube channels by accident when I searched for videos about a good lock for a storage unit. Incredible demonstrations of how to get into any type of lock. They make it look easy, and they sell the toolkits and study courses... for those who want to become legitimate locksmiths, of course.

    I realize you don't want to be in the "how to open a lock without the key" market. But I think you are onto something with the combination of study materials. Instead of getting paid once by the hour for some service work, maybe you could build up an asset of information products that can make money over and over. That's what I want to have in my own future.

    As you are open to anything and have no particular enthusiasm, start with the market. Gary Halbert's "Boron Letters" are awesome.

    Here's an American list of industries. The reference numbers will be different for EU and UK, but the fact that there are different types of farms, clothing makers, repair shops etc. is the same.
    Counts by NAICS Code – NAICS Association
    Browse through to pick ten industries you might like to serve. Maybe it includes

    111331 Apple Orchards
    221310 Water Distribution For Irrigation
    238120 Installation of precast concrete balconies
    621391 Offices of Podiatrists

    Now you can find statistics on how large and profitable the industry is, and what are the trade journals and web sites where people are complaining about their problems and they wish someone would make a solution they could buy.

    Then you can narrow it down to three where you might have something special to offer. Water Distribution for Irrigation, could you run a pump off a Rasberry Pi as an Internet of Things business? Collect pump data onto a web dashboard that can be used to plan water-saving schedules as a SaaS? These are just off the top of my head.

    Boron Letters takes a similar approach, but starts with successful ad mailings to consumers.
     
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