Figuring Out LinkedIn

[Andy Black]

After a bit of DM'ing with the person above I linked them to the carousel I published a couple of weeks ago.

He liked it and asked when we could hop on a call sometime so I shared my Calendly.

Here's the carousel:

Andy Black on LinkedIn: How we Tested a Business Idea with Google Ads

We ran an initial Google Ads test for £10, then generated 46 leads for £460.

www.linkedin.com

 

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[Andy Black]

Lol. "Pitch slapped" is such a great term.

Andy Black on LinkedIn: A friend said he usually gets "pitch slapped" when he accepts connection…

A friend said he usually gets "pitch slapped" when he accepts connection requests on LinkedIn. LinkedIn seems to have cleaned that up and we get much fewer…

www.linkedin.com

The rest of the conversation:

 

[Andy Black]

Thought I'd spend less time on social media so am "just" posting updates of work we're doing.

So far the impressions and engagement is lower than for other posts.

I don't mind. I think it's better than posting nothing, and it's easy to copy/paste what I'm sending to clients anyway.

Here's today and yesterday's posts:

Sign Up | LinkedIn

500 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

www.linkedin.com

Sign Up | LinkedIn

500 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

www.linkedin.com

 

[Andy Black]

Someone reached out on LinkedIn after doing a search (probably for a Google Ads specialist).

We had a chat yesterday morning where I looked over his account and gave him advice.

I pointed him to my featured post on LinkedIn where I link to free resources.

I then sent an email, and asked for a recommendation on LinkedIn.

I must have talked to hundreds of business owners at this stage and it's only just dawned on me to ask for recommendations. Doh.

I told him on the call that he's welcome to circle back if he wants me to build and manage his campaigns.

The emails:



The recommendation:

 

[Andy Black]

I posted in another thread how I got my son into Google for a tour. I publicly thanked the guy who did it and that ended up the post with my most Likes. Go figure. I've no idea what to make of that.

Here's where I posted about it, and there's interesting feedback from @rpeck90:

HOT! - CHAT - Random Chat, Thoughts, Posts, and/or Rants Thread

 

[Andy Black]

Just set you a connection request from https://www.linkedin.com/in/mateusz-wis/

It's also my goal for 2024 to grow there. I post pretty much 5x a week.

Ooo. Cool. I'll check my connection requests. There's a master LinkedI thread somewhere where people have listed their profile URLs.

 

[Andy Black]

Am I onto something here?

My posts that seem to be doing better for me (engagement wise at any rate) are ones where I don't have a one sentence "hook" but just launch into a story and let LinkedIn cut off my first paragraph prior to the "Read More". (See two examples below.)

I'm personally tired of all the first sentence hooks, and the bullet point lists where the length of the sentences get longer/shorter.

I wonder if doing the opposite of what the LinkedIn and content marketing gurus recommend means we stand out more?

Maybe writing naturally with an eye to grabbing and keeping attention but without looking like a copywriter beats applying clever copywriting tricks? Who'd have thought...

@LightHouse ... which posts in your own feed attract your eye?

 

[Andy Black]

Interesting. I'd been wondering about how soon to send emails to my subscribers where I send them to a LinkedIn post. It seems odd to send them to a post that has a CTA to signup to the newsletter. I hadn't thought of having the post run for an hour without a CTA/link, then add the link later. Now it makes sense to post, send an email directing subscribers to the new post, and then add the CTA/link later.

View: https://youtube.com/shorts/zsF07igQleM?si=6V0NGaO-A06A6Xk2

 

[Andy Black]

I'm quite enjoying doing daily progress updates to LinkedIn.

I'm also sending daily emails to my email list. Someone unsubscribed this morning, which is great. I'll get round to removing everyone who's not opening emails, and I'll make sure new subscribers know it's a daily-ish newsletter.

Today's post:

Andy Black on LinkedIn: (Day 17) 74 visitors for €14.76 so far for the new campaigns where people… | 17 comments

(Day 17) 74 visitors for €14.76 so far for the new campaigns where people are being sent to a lead capture page (instead of a search results page). 16… | 17 comments on LinkedIn

www.linkedin.com

 

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