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Entrepreneur/Inventor Needs Help, Stationary Product

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Virgman

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They are about to spend thousands of dollars on some treatment or whatever they need and you are going to charge them $10 for a binder? I think it's the opposite of what you think. It's not that I wouldn't spend $10, but if it's only $10, why doesn't the doctor or hospital pay for it?

A few years ago I was at a Toyota dealer negotiating a car purchase for a friend. When all was said and done my friend had to sign over her trade in to the dealer. That signature needed to be notarized. The notary (a dealer employee) said, "It will be $10 for a notary". My friend and I looked at each other, (In my head I wanted to walk out, but this was her dream car), she said I don't have any cash on me. The lady then said, ok I can do it for free this time. Later on, she said to me, "I can't believe that lady asked for $10. I just paid $25000 and they wanted $10 more dollars?" I said if I knew she felt the same way at that moment, I would have told you to walk out and cancel the deal. Toyota, should be paying the notary the $10, not my friend. Let them hide the fee in their paperwork.
It’s really apples and oranges. The brochure organizer is not a medical device it’s an office supply. The healthcare company really doesn’t have to say anything to the patient and most likely they won’t which is sad because the patient then won’t even have the option to go out or go online and order one. I’m saying it’s a need that could to be satisfied to make life a lot easier but has nothing to do with the medical field.
 

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njord

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They are about to spend thousands of dollars on some treatment or whatever they need and you are going to charge them $10 for a binder? I think it's the opposite of what you think. It's not that I wouldn't spend $10, but if it's only $10, why doesn't the doctor or hospital pay for it?

A few years ago I was at a Toyota dealer negotiating a car purchase for a friend. When all was said and done my friend had to sign over her trade in to the dealer. That signature needed to be notarized. The notary (a dealer employee) said, "It will be $10 for a notary". My friend and I looked at each other, (In my head I wanted to walk out, but this was her dream car), she said I don't have any cash on me. The lady then said, ok I can do it for free this time. Later on, she said to me, "I can't believe that lady asked for $10. I just paid $25000 and they wanted $10 more dollars?" I said if I knew she felt the same way at that moment, I would have told you to walk out and cancel the deal. Toyota, should be paying the notary the $10, not my friend. Let them hide the fee in their paperwork.
But then he will be doing B2B Sales, he would need to find a way to sell that idea to the hospital
 

MJ DeMarco

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It’s really apples and oranges. The brochure organizer is not a medical device it’s an office supply.
But you're the one that offered the analogy... so its apple/oranges when someone can counter your example, but not when you use it to defend it?

Look, none of us here are trying to steal your thunder but this invention seems to be a solution for a problem that few people have.

You wrote the forum complaining that no one gave you feedback, and now you're getting a ton of it. Except, it isn't what you want to hear.

If I told my patient and their family that they can keep all their brochures, warranty and medical pamphlets in a binder that cost $10 they would be thrilled as would I.
You can't be serious. Yea, when my loved one is faced with cancer, I know the first thing they're concerned about is making sure they have $10 handy so they can organize their brochures for treatment, hospice, life insurance, and all the other stuff that comes with a cancer fight.

You will only get annoyed by carrying your brochures and most likely throw them out or leave them in the back seat of your rental.
So you just admitted that brochures are treated like garbage, like a disposable free commodity. So then why on earth would someone spend money to organize them? If I save them, I just stack them in a pile or toss em in a manila folder.

IMO, the only market here that has potential is a TRADE SHOW market and its organizers, a pure B2B play ... that way you sell ONE individual: The trade show organizer and they order 1000s. Instead of selling one person in a B2C effort and making $2 a binder, you sell one person in a B2B effort and make $2,500.

In fact, I'd go one step further and offer BRANDING on each organizer for the trade show. That way when the trade show attendee comes home, they have one nice cute little binder with the trade show's logo embossed on it, and all their brochures represented from the trade show in a nice binder.

While that isn't something I'd pay for, it is something I'd appreciate as a TRADE SHOW attendee.

The validity of this, IMO, depends on THOSE numbers. How many trade shows are there worldwide? And who is organizing them? That's your market.
 

broswoodwork

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These can be part of every outside sales rep's welcome to the team gear waiting on their desk along with the swingline and pack of pens.

Why are you so resistant to b2b?

Selling a brochure holder to a cosmetic dentistry patient is a non-starter; selling 100 of them to the dentist so he can hand them out for free (with his logo and contact info emblazoned across the front) makes a lot of sense.

$.02
 

steelandchrome

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I personally hate it, but that doesn't matter. I agree with many others that if I were to HAVE to sell this I would focus solely on selling to businesses only and getting bulk orders. You will never make it easy enough to get a consumer to pay for this as noone mans free brochure stations and that's what you want them to put in it... Try this, create a few examples and mail them to the executives at some of the top companies that use brochures in sales pitches etc and show them how much easier it would be for their sales reps to use your solution and how much more perceived value the person they are pitching to will see vs their competition who will look disorganized and struggle to find the right brochure (que cheesy infomercial fail of the sales rep fumbling through and dropping 100 brochures with your guy standing there smiling and holding up the folder.). Or create a few example folders for people that hold trade shows etc and mail them out and offer the service of not only the folders but maybe stuffing and filling and shipping complete projects as part of a service and you make the money stuffing them vs selling the actual product?
Good luck with the sales
 
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Virgman

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How many trade shows are there worldwide? And who is organizing them? That's your market.
I agree on the trade shows and since I'm in Las Vegas I've been going to a lot more but unfortunately not too many have brochures. They take customer business cards and make orders or establish leads. I do need to be more active in my trade show circulation and find out which ones would be interested in having this logo product as a hand out. I have more work to do in finding out who coordinates and puts on the trade shows and start making more pitches.
 
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Virgman

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Try this, create a few examples and mail them to the executives at some of the top companies that use brochures in sales pitches etc and show them how much easier it would be for their sales reps to use your solution
I completely agree with you on this but it's been very difficult to find out which companies use brochures as a part of their sales pitch. I'm going to visit some printing companies here in Vegas tomorrow and see how willing they may be to share with me what companies they make the most business brochures for and see if I can somehow use my product in a way that helps him with his printing as well.
 

Vadim26

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I don't see a lot of potential in this product.. but hey - try it out!

I'm seriously thrilled to see what's gonna happen

The sunk cost effect is the general tendency for people to continue an endeavor, or continue consuming or pursuing an option, if they’ve invested time or money or some resource in it
Just gonna leave this quote here. Good luck
 

MJ DeMarco

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I agree on the trade shows and since I'm in Las Vegas I've been going to a lot more but unfortunately not too many have brochures.
So your solution isn't solving their problem.

When I go to trade shows, I tend to get a ton of 8 x 11 flyers, a lot of business cards, and maybe a few tri fold brochures. If I was going to invest any more time into this, that is where I'd be focusing ... into making the PERFECT trade show portfolio folder.

I agree on the trade shows and since I'm in Las Vegas
Well there you go, it couldn't be anymore convenient for you. You can hand deliver the custom made boxes of Trade Show Portfolio folders ... get it trademarked, custom brand for each trade show, and you have yourself a business that can do more than make you a few bucks.
 
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Virgman

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I don't see a lot of potential in this product.. but hey - try it out!
Jack Canfield's Chicken Soup for the Soul was rejected 144 times before being published and becoming a NYT best seller. Obviously I hope I have less rejections but I do anticipate a few however with almost 1 billion of these things being distributed every year I believe there has to be at least a few people that need this holder/organizer. Thanks for your response
 

MJ DeMarco

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Here's my evaluation of your invention via the CENTS framework.

This assumes that your market are trade show executives and organizers.

 

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Departed

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Maybe you can team up with the guy that invented the thing to hide your scale in the bathroom?
 

ChrisV

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Look, none of us here are trying to steal your thunder but this invention seems to be a solution for a problem that few people have.
i dunno what you're talking about.. i can't count the amount if times i've been handed a brochure and immediately thought 'wow i wish i had a binder for this!'

no, literally.. i can't count it. because it's 0.

No but on a serious note maybe post the product? Maybe it has good uses other that it's intended use.
 
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Virgman

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Here's my evaluation of your invention via the CENTS framework.

This assumes that your market are trade show executives and organizers.
Well after doing my pitch at the incubator company I am focusing my sights on only B2B that need this product. Those business are healthcare and pharmaceutical companies. They use brochures in their presentations and trade shows. They use them to give to clients and patients. I'm solely focused on those businesses and will begin with videos, blogs, and hire a marketing guy to focus on the target population on LinkedIn and possibly FB but more LinkedIn.
thank you for the evaluation
 

ChrisV

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No but on a serious note maybe post the product? Maybe it has good uses other that it's intended use.
Whoops I'm a dumbass... i didn't even see the pictures.

Now that I'm seeing them, i dunno.. maybe people will buy them?

i had an ex girlfriend that was nuts about organization and she would definitely buy something like this. Do you have enough to put on Amazon?

B2B is a good call... maybe doctors and Pharma reps can use
 
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Virgman

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i had an ex girlfriend that was nuts about organization and she would definitely buy something like this. Do you have enough to put on Amazon?
Yeah there's definitely the OCD population that will buy this but I do have it on amazon and ebay

though my primary target are the professionals that hand them out as part of their job which is what my team used to do which is why i invented it in the first place

I actually only wanted to buy some for our team for work and I checked all over for them and said there's no way something this simple hasn't been made yet and of course i get that same exact statement countless times when i show it to business people
 

ChrisV

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Yeah there's definitely the OCD population that will buy this but I do have it on amazon and ebay

though my primary target are the professionals that hand them out as part of their job which is what my team used to do which is why i invented it in the first place

I actually only wanted to buy some for our team for work and I checked all over for them and said there's no way something this simple hasn't been made yet and of course i get that same exact statement countless times when i show it to business people
Fair enough... so we're not the target market

could def work
 

Departed

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I thought that was you???

; ) ...
Some Amazon.com search volume & sales data for you. You are welcome. Business Card Organizer.png



-------
Brochure Organizer.png

26585

But maybe Amazon is not your market. Btw, on which part of your invention did you get your patent? I am not an expert on US Patent Law but I know for sure that you would not get a patent on something like this under European Patent Law. Have you talked to a Patent lawyer? In my opinion, it would be very hard to stop somebody from selling a similar product.
 

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