ZackerySprague
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If you think about selling a content system for example, such as a course. A course is the first-order specialized-unit. How would you try to market and get people to sign up? Of course you would want to aim for a productoracy and have other people recommend your product/course.It's very cunning, its also surreal at times mate isn't it
1. First-Order Specialized Unit -> Course.
2. Business System -> Mailing List, Website, Facebook Group, SMS texting, Social Media Channels.
*Marketing is a must one way or another*
In the case of course creators, they have to use methods such as creating YouTube Video's or creating a following on Instagram.
Take for example Fox's course, very successful, he uses different forms of marketing methods:
1. Instagram Shorts.
2. Has a huge following on his Instagram, purpose? To get people to sign up on his email newsletter, thus driving traffic to his course sign-up page or other related affiliate products that he thinks will help his audience.
3. He's active in the Facebook group, people are pleased with his course, give him 5 stars on Trust pilot, and getting results with his teachings.
4. People trust him and thus, recommend his course to others.
MJ
1. Has an audience.
2. People trust him and his product.
3. Has a very active mailing list, SMS texting, Forum, and don't forget his YouTube Channel.
4. Sells Ebooks, physical books, and even posters. Has very great reviews. Owns his own ecommerce website.
5. People recommend his stuff right off the bat because of his truthful writings and past experiences in the hopes that others will be successful in achieving their dreams. Plus he cares for people. It shows.
James Jani (YouTube Content Creator):
Specialized Unit: Videos.
Business System: YouTube.
1. Tells authentic stories to people to bring awareness of specific topics about world events.
2. Only way to build an audience is engagement and views for his business.
3. Has the potential to now sell to over ~1.5 million subscribers. Massive Audience.
The list can go on and on.
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