"Divide & Conquer" VS One Community

[GetShitDone]

One of my marketing agency's clients wants to do Affiliate Marketing to promote 3 different Investment Programs to 1 specific investor audience online.

He is wondering if he should put all of the investors into 1 monolithic group OR create a group for each Investment Program?

(Eg. 1 group for people in the Crypto Investment Program, 1 group for people in the FOREX Program, etc.. VS putting them all into 1 group under the umbrella brand)

 

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[Atu]

A tool devised to do everything will not do well any part of its job (search for giant swiss army knife, and you will know). A tool devised to do one thing only will never fail (think of your trusty hammer).

There is waay more to that decision: budget to invest, differences between groups, ways to build credibility for each one of them, time frame, etc...

Best wishes

 

[Digamma]

Why are you asking us?

You run a marketing agency. Isn't this kind of strategic decision what you're paid for?

Study the psychology of your specific market and the answer should become obvious.