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"Divide & Conquer" VS One Community

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GetShitDone

Bronze Contributor
Dec 20, 2012
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Vancouver, Sydney, London
One of my marketing agency's clients wants to do Affiliate Marketing to promote 3 different Investment Programs to 1 specific investor audience online.

He is wondering if he should put all of the investors into 1 monolithic group OR create a group for each Investment Program?

(Eg. 1 group for people in the Crypto Investment Program, 1 group for people in the FOREX Program, etc.. VS putting them all into 1 group under the umbrella brand)
 

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Atu

Contributor
I've Read UNSCRIPTED
Mar 23, 2019
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A tool devised to do everything will not do well any part of its job (search for giant swiss army knife, and you will know). A tool devised to do one thing only will never fail (think of your trusty hammer).

There is waay more to that decision: budget to invest, differences between groups, ways to build credibility for each one of them, time frame, etc...

Best wishes :)
 

Digamma

Gold Contributor
Read Millionaire Fastlane
Speedway Pass
Nov 13, 2014
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Why are you asking us?

You run a marketing agency. Isn't this kind of strategic decision what you're paid for?

Study the psychology of your specific market and the answer should become obvious.
 

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