Content for email newsletters

[Xeon]

Hi all,

On most websites, there's usually a "Subscribe to our newsletter!", and this is also a good way for companies to collect visitors' emails, which we can then use to send them newsletters to market to them monthly etc.

Problem is, what do you guys usually put in those newsletters, besides new products?

I was thinking if my newsletters are all about my products, it might turn off people?
Or is this normal? It's like you visit a company's FB page and all you see are them tooting their products.

I thought of writing content articles (e.g: if you're selling shampoo, you can write hair care articles in your newsletter), but that seems like re-inventing the wheel because there's so many other blog sites that have such content, and they do it way better, because that's their main business.

Also, for some niches, it might be quite easy to run out of content.
So, for example, in MJ's case, where he owned a limos business previously, does he blog about limousines in his newsletter (imagine if he had one back then)? LOL

Any thoughts?

 

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[Tiger TT]

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[Anuj Raman]

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