Company Grown from Instagram, And Now In Trouble? (Comm of Control)

[MJ DeMarco]

Anyone who is on Instagram and involved in gym culture knows the Shredz brand, promoted by a lot of Instagram personalities, fitness models etc.

Instagram Marketing Helped Make This Multi-Million Dollar Nutritional Supplement Company
http://www.forbes.com/sites/darrenh...-nutritional-supplement-company/#20bb4e061184

However could the Instgram algorithm change be putting the company in jeopardy?

I found this -- although the source is sketchy gossip site.

https://thedirty.com/gossip/hollywood/what-are-all-the-shredz-models-going-to-do/

... my girlfriend works for Shredz, but not sure for how much longer. Ever since Instagram changed their algorithm, Shredz sales have dropped over 87% because no one is seeing their ads anymore and they cannot afford to pay the “models” 50% more pay so their ads can be seen.

 

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[Ninjakid]

This doesn't even surprise me. Instagram based "businesses" are basically dubious and sometimes sketchy marketing schemes.

 

[SEBASTlAN]

I'm in the industry and they have a lot of negative publicity from their questionable 30 day challenges, low quality products and have been allegedly photoshopping their models to make them look better than they are.

 

[Mikkel]

Currently this new algorithm is not in full effect. Most accounts will not be seeing the results from the algorithm for another couple of months. It is strange to say that Shredz will be losing traffic, from what I understood this algorithm change was supposed to positively impact these big accounts. As long as they have been keeping good engagement they should fair well. For myself, I like other photos so I still get engagement regardless of the algorithm or not.

 

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[Remnant]

87% is an insane drop off, yikes !


Sent from my iPhone using Tapatalk

 

[Spikeroo]

I follow them on snapchat sometimes and they always have different people taking the account over. I will admit, Shredz does have an insane impact on the fitness industry, but 87% all from Instagram? That sounds a little excessive

 

[Fox]

These guys have been hit hard the last few days with some scandals. In short they were faking results via Photoshop, tricking customers with rigged competitions and outsourcing work that people were paying to have done by certain people.
https://www.reddit.com/r/Fitness/comments/4gmrdl/can_somebody_explain_to_me_what_is_happening_with/
https://www.reddit.com/r/Fitness/comments/4gmrdl/can_somebody_explain_to_me_what_is_happening_with/

I don't follow them but it keeps showing up on different feeds so must be a big enough deal.

 

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[nradam123]

Another company that is killing it in Instagram is Frankbody.
Last year they had 20 million dollar in sales, almost 100% from instagram. Yeah, it must be scary seeing that you do not have any control when you depend on another platform,

 

[AG356]

Don't get this wrong, this is not the only reason why Shredz is going down this fast.
There where several scandals popping up all over Social Media because they photoshopped their athletes and launched shady contests with just unreal "before/after" photos ...

(Two of their athletes)

One way to ruin a business ...


(first guy got "fired" from the CEO btw)

 

[SEBASTlAN]

(first guy got "fired" from the CEO btw)

I don't think he really got fired, rather just taken out of the spotlight for damage control...more than likely the ceo is in on the scam.

 

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[Fox]

Instagram is ripe with people pretending to be what they are not. A very funny page I follow is Fake Watch Busta. He calls out people with fake watches, usually rappers, celebrities, business people. Its crazy how guys worth (supposedly) 10 million+ go out and buy something fake to keep their image up.
https://www.instagram.com/fakewatchbusta/
https://www.instagram.com/fakewatchbusta/

 

[Wisith]

Interesting thread. Wouldn't this apply to anyone relying solely on one sales channel? You're at the mercy of whomever, IG in this case.

I'm not sure how the new algorithm from IG is being implemented, but I know my pictures don't have as many likes/comments as before for sure. My time line is also weird, I see certain pictures more even though the time stamped is older (perhaps I keep seeing them because of high impressions), and I don't see newer posts with lower impressions.

 

[Wisith]

Instagram is ripe with people pretending to be what they are not. A very funny page I follow is Fake Watch Busta. He calls out people with fake watches, usually rappers, celebrities, business people. Its crazy how guys worth (supposedly) 10 million+ go out and buy something fake to keep their image up.
https://www.instagram.com/fakewatchbusta/

Hip Hop culture is built upon the fake it til you make it mentality. You would be surprised how much jewelry is rented or fake.

 

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[AntonSm]

My friends are succeed in promoting their products in Instagram. Actually they haven't use any other marketing tools but their business is growing really fast