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HOT TOPIC Cold Calling vs Cold Emailing

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Chip01

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Hi guys

Been a lurker on the forum for a few weeks now, decided to get stuck in and create an account

A brief intro: I’m a 22 yo male and recently started a digital marketing agency (I know)

Thought I’d start off by trying to get everyone’s two cents on a topic

Cold Calling vs Cold Emailing

Now I’ve tried both of these marketing methods and it’s fair to say I’ve had little success with either

However

I’m wondering what your guys’ take is on them?

I’ve heard that cold calling is dead, but also heard cold calling is still one of the best sales methods

With cold emailing I’ve heard everybody ignores them, but some people have success eventually

Now I would automatically think cold emailing is a better method as you can provide something of value (pdf, free audit, video etc) but cold calling has set up more meetings for me - where I haven’t provided any value first

Just want to see your guys thoughts :)
 

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GoodluckChuck

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Both strategies will work. It's a matter of finding out how to make it work with your product and market.

I am about to launch a campaign that includes both. I'll email if I have an email address then follow up with a call. If I don't have an email, I'll just call.

The people I know that have success with cold emailing are the ones that spend most of their effort in putting together a good list of contacts. Targeting is more than half the battle.

Whatever it is you're trying to sell, look and see how others are selling it. There's probably no need for you to start from scratch.
 

Ismails

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Hi guys

Been a lurker on the forum for a few weeks now, decided to get stuck in and create an account

A brief intro: I’m a 22 yo male and recently started a digital marketing agency (I know)

Thought I’d start off by trying to get everyone’s two cents on a topic

Cold Calling vs Cold Emailing

Now I’ve tried both of these marketing methods and it’s fair to say I’ve had little success with either

However

I’m wondering what your guys’ take is on them?

I’ve heard that cold calling is dead, but also heard cold calling is still one of the best sales methods

With cold emailing I’ve heard everybody ignores them, but some people have success eventually

Now I would automatically think cold emailing is a better method as you can provide something of value (pdf, free audit, video etc) but cold calling has set up more meetings for me - where I haven’t provided any value first

Just want to see your guys thoughts :)



Cold Calling =
1) You Call Someone to Pitch your CTA by backing your Life Experience Package with Results based on numbers
2) You Create Partnership/JV/Affilaite by backing your Life Experience Package with Results based on numbers

Cold Email =
1) You Email someone to Pitch your CTA by backing your Life Experience Package with Results based on numbers
2) You Create Partnership/JV/Affilaite by backing your Life Experience Package with Results based on numbers

Before you do Cold Call and Email:
1) Get Some Books about it
2) Study & Structure it
3) Come up with your Version
4) Be Prepared to get rejected
5) Take Feedback and Start over Again

From My Perspective, Cold Call is best if you are in Real Estate & Construction Business
 

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Send an email.

Then call.

When you call, say:

"Hi, this is [Chip01] calling from [thefastlaneforum]. I was wondering if you had a chance to take a look at the email I sent you?"

It's that easy. Don't be scared to call. Stop analyzing which is better (aka an excuse to not call), and just call.
 

SD Entrepreneur

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Hi guys

Been a lurker on the forum for a few weeks now, decided to get stuck in and create an account

A brief intro: I’m a 22 yo male and recently started a digital marketing agency (I know)

Thought I’d start off by trying to get everyone’s two cents on a topic

Cold Calling vs Cold Emailing

Now I’ve tried both of these marketing methods and it’s fair to say I’ve had little success with either

However

I’m wondering what your guys’ take is on them?

I’ve heard that cold calling is dead, but also heard cold calling is still one of the best sales methods

With cold emailing I’ve heard everybody ignores them, but some people have success eventually

Now I would automatically think cold emailing is a better method as you can provide something of value (pdf, free audit, video etc) but cold calling has set up more meetings for me - where I haven’t provided any value first

Just want to see your guys thoughts :)
Test and track/analyze both methods and after testing various email/call scripts you'll have some data to make a decision as to which is more effective for your business. Plenty of info online about creating scripts, start there... go make it happen!
 

NursingTn

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Currently implementing cold sale techniques..

Sale techniques can work. You gotta remember that sale techniques can be "pushy". If you can decrease the "pushiness" it can make these techniques more effective.

For example, instead of passing out flyers to people in person, I will be mailing them out. People do not have to get the flyer shoved into their faces by me, but will be able to get it with their other mails. Less pushy = maybe they'll be more likely to react favorably to the flyer.

Another example is cold emailing. My business partner is compiling a list of prospective companies to build partnerships with; however, she is focusing on learning the needs, wants, missions, etc. of each company and seeing if a company aligns well with us. If so, she will then proceed to craft a personalized email to someone in the company that she has never spoke to before, and see what happens. People that receive personalized emails containing relevant information may find her email more welcoming rather than a nuisance.

Cold sale techniques suck, but they work. Be less pushy my friend by being NOT annoying and/or being the thing they are looking for.
 

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Send an email.

Then call.

When you call, say:

"Hi, this is [Chip01] calling from [thefastlaneforum]. I was wondering if you had a chance to take a look at the email I sent you?"

It's that easy. Don't be scared to call. Stop analyzing which is better (aka an excuse to not call), and just call.
This sums it up nicely.
 
OP
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C

Chip01

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Both strategies will work. It's a matter of finding out how to make it work with your product and market.

I am about to launch a campaign that includes both. I'll email if I have an email address then follow up with a call. If I don't have an email, I'll just call.

The people I know that have success with cold emailing are the ones that spend most of their effort in putting together a good list of contacts. Targeting is more than half the battle.

Whatever it is you're trying to sell, look and see how others are selling it. There's probably no need for you to start from scratch.
Thanks for your reply!

It’s interesting that you decide to email prospects first THEN call, I have always seen to call first and follow up with an email if you have to. I’ll give this a shot!
 
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Chip01

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Cold Calling =
1) You Call Someone to Pitch your CTA by backing your Life Experience Package with Results based on numbers
2) You Create Partnership/JV/Affilaite by backing your Life Experience Package with Results based on numbers

Cold Email =
1) You Email someone to Pitch your CTA by backing your Life Experience Package with Results based on numbers
2) You Create Partnership/JV/Affilaite by backing your Life Experience Package with Results based on numbers

Before you do Cold Call and Email:
1) Get Some Books about it
2) Study & Structure it
3) Come up with your Version
4) Be Prepared to get rejected
5) Take Feedback and Start over Again

From My Perspective, Cold Call is best if you are in Real Estate & Construction Business
Could you recommend any books on cold calling and emailing? Maybe I do need to learn some more about them
 
OP
OP
C

Chip01

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Aug 4, 2019
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Send an email.

Then call.

When you call, say:

"Hi, this is [Chip01] calling from [thefastlaneforum]. I was wondering if you had a chance to take a look at the email I sent you?"

It's that easy. Don't be scared to call. Stop analyzing which is better (aka an excuse to not call), and just call.
Thanks man, that’s helped. I do have a fear of cold calling although I am able to push past it most of the time, I seem to try and avoid it a lot

I think one of the problems with my cold emails is that I struggle to find the owners direct email. It seems to be a lot of info@[businessname] addresses which I assume are being binned before even being opened by a secretary or PA

You’re the second person to recommend sending email first so starring to see a pattern develop. I’ll definitely implement this tonight after leaving my 9-5 hell hole!!

Thanks again
 
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Chip01

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Test and track/analyze both methods and after testing various email/call scripts you'll have some data to make a decision as to which is more effective for your business. Plenty of info online about creating scripts, start there... go make it happen!
This seems so simple but I’ve not even given it a thought!!

I’ll try testing my emails from tonight. Also going to try reading some books on the topic so if anyone has any suggestions - fire them at me!!
 

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Digamma

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So, to clarify.

You have started a digital marketing agency.

You have doubts on how to find clients.

Which is the whole value proposition of a marketing operation.

Correct?

Send an email.

Then call.

When you call, say:

"Hi, this is [Chip01] calling from [thefastlaneforum]. I was wondering if you had a chance to take a look at the email I sent you?"

It's that easy. Don't be scared to call. Stop analyzing which is better (aka an excuse to not call), and just call.
Exactly. But not just that.

Do cold emails, and calls, and organic, and funnels. Do them all.

Why?

Because they're all just tactics.

The key is market forces.

Identify the market force you are trying to tame.

Then channel it wherever it is, however it presents.
 

Creep

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Hi guys

Been a lurker on the forum for a few weeks now, decided to get stuck in and create an account

A brief intro: I’m a 22 yo male and recently started a digital marketing agency (I know)

Thought I’d start off by trying to get everyone’s two cents on a topic

Cold Calling vs Cold Emailing

Now I’ve tried both of these marketing methods and it’s fair to say I’ve had little success with either

However

I’m wondering what your guys’ take is on them?

I’ve heard that cold calling is dead, but also heard cold calling is still one of the best sales methods

With cold emailing I’ve heard everybody ignores them, but some people have success eventually

Now I would automatically think cold emailing is a better method as you can provide something of value (pdf, free audit, video etc) but cold calling has set up more meetings for me - where I haven’t provided any value first

Just want to see your guys thoughts :)
Here is how i would do it:
-Make a great offer "1 hour consulatation for free:" etc.
-Run the offer as ads on the internet.
-Make a funnel to convert interest to phone number or emails (they can even choose)
-contact your warm leads how they prefer.

while waiting for results you can start local and show up in person.
 

ZCP

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So you are doing marketing and do not know how to market? C'mon man!!

What will you do for your clients? Do that for yourself? ..... that is one channel.

Email, call, mail shit, show up, go by, knock on the door, have someone else call, email before, email after, email again, have another someone else call ..... that is one channel.

Check out the book Traction (AFTER you have done the two things above). Lot of good stuff on channels and how to find the ones that work.
------------------------
Alternate idea: go to work for a marketing agency while taking online classes for marketing AND starting an online digital marketing agency.

Quit dicking around.
------------------------
You are in Scotland? Go physically see @Andy Black , buy him some fish and chips, and offer to work for him for free.
 

Andy Black

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This might help:

I don’t do cold calling or cold emailing. I suppose I did a bit of cold stuff when I was an IT Contractor. I’d see a role advertised, email in my CV, then call to check they got the CV and talk them through it quickly. They advertised though, so I’m not sure that’s cold.

My suggestion: Meet people (IRL or on Zoom). Build relationships, especially with people who already have your clients (web designers, graphic designers, local digital marketing agencies that don’t have your skillset in-house, etc).


BTW... this is very common. Digital marketers are (often) more like engineers. They can setup Facebook/Google Ads, landing pages and/or chatbots, and implement conversion tracking.

It doesn’t mean they know how to market themselves, have sales calls, or run their own business.
 
OP
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Chip01

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So, to clarify.

You have started a digital marketing agency.

You have doubts on how to find clients.

Which is the whole value proposition of a marketing operation.

Correct?

Exactly. But not just that.

Do cold emails, and calls, and organic, and funnels. Do them all.

Why?

Because they're all just tactics.

The key is market forces.

Identify the market force you are trying to tame.

Then channel it wherever it is, however it presents.
Not so much I have doubts on how to find clients, more was curious on what people’s takes are on cold calling vs cold emailing.

But yeah I agree, utilising more than one marketing tactic is a necessity
 

ZCP

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It doesn’t mean they know how to market themselves, have sales calls, or run their own business.
No excuses. To start and grow a business you have to learn and implement a lot of things you don't know how to do. Chop chop! :)

Try, fail, revise, try, fail, pivot, try, fail, update, try, fail, study, reinvent, try, fail miserably, evaluate, retry, fail, have a heart to heart soul searching talk with yourself and a higher power, think, plan, implement, do, fail less, make better, fail less, refine, more success than fail, streamline, overnight success!!!
 
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Chip01

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So you are doing marketing and do not know how to market? C'mon man!!

What will you do for your clients? Do that for yourself? ..... that is one channel.

Email, call, mail shit, show up, go by, knock on the door, have someone else call, email before, email after, email again, have another someone else call ..... that is one channel.

Check out the book Traction (AFTER you have done the two things above). Lot of good stuff on channels and how to find the ones that work.
------------------------
Alternate idea: go to work for a marketing agency while taking online classes for marketing AND starting an online digital marketing agency.

Quit dicking around.
------------------------
You are in Scotland? Go physically see @Andy Black , buy him some fish and chips, and offer to work for him for free.
I did expect a comment about having a marketing agency and not being able to market. But the purpose of the post was never about me not being able to market - it was regarding 2 specific marketing techniques and what people prefer.

Although I appreciate the advice and 100% take it on board, I’m not sure if people are just quick to criticise what people are ‘doing’ in their own process. I’d understand if my OP showed signs of me doing nothing and expecting results, but by no means am I ‘dicking around’.

I wasn’t aware Andy was from Scotland so thanks for that too. I’ll make sure I reach out (I’m sure he’d prefer an ice cold Tennant’s to fish and chips though ;) )

EDIT - just realised Andy isn’t from Scotland but from Ireland - a Guinness will be in order then!
 
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Chip01

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This might help:

I don’t do cold calling or cold emailing. I suppose I did a bit of cold stuff when I was an IT Contractor. I’d see a role advertised, email in my CV, then call to check they got the CV and talk them through it quickly. They advertised though, so I’m not sure that’s cold.

My suggestion: Meet people (IRL or on Zoom). Build relationships, especially with people who already have your clients (web designers, graphic designers, local digital marketing agencies that don’t have your skillset in-house, etc).


BTW... this is very common. Digital marketers are (often) more like engineers. They can setup Facebook/Google Ads, landing pages and/or chatbots, and implement conversion tracking.

It doesn’t mean they know how to market themselves, have sales calls, or run their own business.
Thanks Andy, I’ll have a read through that thread tonight.

I’ve recently registered interest in my local Chamber of Commerce, they have a few upcoming events (including a speed marketing event which sounds interesting) that I’m aiming to attend so that should help me build a few relationships with other business owners
 

Andy Black

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No excuses. To start and grow a business you have to learn and implement a lot of things you don't know how to do. Chop chop! :)

Try, fail, revise, try, fail, pivot, try, fail, update, try, fail, study, reinvent, try, fail miserably, evaluate, retry, fail, have a heart to heart soul searching talk with yourself and a higher power, think, plan, implement, do, fail less, make better, fail less, refine, more success than fail, streamline, overnight success!!!
Oh agreed. Engage the market. in hand to hand combat. Get in the trenches. Build relationships.

I'm just pointing out that being an expert at Google Ads doesn't mean I automatically know how to market my own business. Sometimes the channel you specialise in isn't the channel you should use.
 

Mike S

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Cold calling and cold emailing are strictly a numbers game with very low (<1%) conversion rates. The key is to develop a "warm" calling approach. I developed a 10 step sales program that took our company national (we did white label web dev for guys like you) Although I had been in sales most of my life, it wasn't until I identified specific steps and then began to use the program that I developed that I began to see measurable and repeatable results. The key is consistency and time management. It takes time but is worth it in the long run once you have a clearly defined target market and go after it on a consistent basis
 

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@Chip01 fair enough.

both are part of a system for outreach. they are not mutually exclusive. both are potential paths to the end goal of getting an opportunity with a potential new client.

think bigger.
-----------------------------------
to go further..... why would you only do one? what would prohibit doing the other? what if one works for one type of client and the other works for another? why take that chance?

focus on the outcome!
an opp w/ a new client. .... then do whatever is needed to make that happen!
 
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Chip01

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Cold calling and cold emailing are strictly a numbers game with very low (<1%) conversion rates. The key is to develop a "warm" calling approach. I developed a 10 step sales program that took our company national (we did white label web dev for guys like you) Although I had been in sales most of my life, it wasn't until I identified specific steps and then began to use the program that I developed that I began to see measurable and repeatable results. The key is consistency and time management. It takes time but is worth it in the long run once you have a clearly defined target market and go after it on a consistent basis
I like the idea of having a step-by-step program (made by myself) to follow with sales efforts. Would be handy for when I look to scale up too!
 
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Chip01

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@Chip01 fair enough.

both are part of a system for outreach. they are not mutually exclusive. both are potential paths to the end goal of getting an opportunity with a potential new client.

think bigger.
-----------------------------------
to go further..... why would you only do one? what would prohibit doing the other? what if one works for one type of client and the other works for another? why take that chance?

focus on the outcome!
an opp w/ a new client. .... then do whatever is needed to make that happen!
Very true. I seem to forget to focus on the outcome sometimes. It seems so simple when you put it like that.

The end goal is to secure a meeting with a potential client. Each path will have different pros and cons and achieve different results.

Sounds so simple! Haha

Thanks for the advice
 

Mike S

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I like the idea of having a step-by-step program (made by myself) to follow with sales efforts. Would be handy for when I look to scale up too!
Actually that is the goal. Once you can predict outcomes you can then reverse engineer towards your goal ie how many calls do I need to make to make a sale, how many sales do I need to hit my revenue goals etc....
 

Dan_Cardone

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Direct mail.

Send out direct mail to businesses best suited to your service offering an enticing lead magnet. The key is to have them call in so you know where to send it.

A sales rep will answer the call and try to sell them on your service right there. If not they get the lead magnet and go on about their day.

Follow up with a call a few days later.

The lead magnet should do a few things:
1: Provide value
2: Give them a reason to call and request more information
3: Sell them on your main service.

I like to include another offer for another lead magnet that they can get via a website. To get the second lead magnet they must enter their email.

After that you now have three ways to follow up. Mail, email, and phone.

Next create a webinar and record it so that you can use it over and over. The webiner should provide value but also sell prospects on your mail service.

If after the third follow up they still didn't buy you call and invite them to your webinar.

They either buy or you follow up more.
 
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Chip01

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Direct mail.

Send out direct mail to businesses best suited to your service offering an enticing lead magnet. The key is to have them call in so you know where to send it.

A sales rep will answer the call and try to sell them on your service right there. If not they get the lead magnet and go on about their day.

Follow up with a call a few days later.

The lead magnet should do a few things:
1: Provide value
2: Give them a reason to call and request more information
3: Sell them on your main service.

I like to include another offer for another lead magnet that they can get via a website. To get the second lead magnet they must enter their email.

After that you now have three ways to follow up. Mail, email, and phone.

Next create a webinar and record it so that you can use it over and over. The webiner should provide value but also sell prospects on your mail service.

If after the third follow up they still didn't buy you call and invite them to your webinar.

They either buy or you follow up more.
This is absolutely brilliant @Dan_Cardone. Thank you!!

I'm going to look into implementing this tomorrow
 

LittleWolfie

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Test and track/analyze both methods and after testing various email/call scripts you'll have some data to make a decision as to which is more effective for your business.
So far I have found email better than phonecalls, although whatsapp, slack type apps even better.

Annoying salespeople want to get you on the phone, people genuinely trying to add value are fine with whatever communication medium the customers' prefer.

I'm unsure how much is me,and how much is the person on the other end.
 

WJK

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Hi guys

Been a lurker on the forum for a few weeks now, decided to get stuck in and create an account

A brief intro: I’m a 22 yo male and recently started a digital marketing agency (I know)

Thought I’d start off by trying to get everyone’s two cents on a topic

Cold Calling vs Cold Emailing

Now I’ve tried both of these marketing methods and it’s fair to say I’ve had little success with either

However

I’m wondering what your guys’ take is on them?

I’ve heard that cold calling is dead, but also heard cold calling is still one of the best sales methods

With cold emailing I’ve heard everybody ignores them, but some people have success eventually

Now I would automatically think cold emailing is a better method as you can provide something of value (pdf, free audit, video etc) but cold calling has set up more meetings for me - where I haven’t provided any value first

Just want to see your guys thoughts :)
Both work... if you know what you're doing... and you do it often enough...
 

Dianne Cohen

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It really depends on what your goals are. I would consider adding texting into the mix if you have phone numbers.
 

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