BizyDad
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The only way you hit this number is if you aren't marketing very much. Even 7% is hard to hit when you are first starting out.70% of visitors
Before you worry about what "tricks to use", ask yourself, who buys this product? What do they like? What are there interests? How do they talk? Why should they buy from you?
Make sure you are presenting an experience that is favorable to them. Are you speaking their language? Look at your sales copy on your site. Is it generic, boilerplate? Do you speak like an established business would speak, or like the guy who just put up a site and doesn't know where to advertise? It the site easy to navigate? Do you have a bunch of products or a thin looking, scammy ecommerce store? Should you be using a funnel? (Gasp, I just summoned @Black_Dragon43 ). Do you have a phone number, a privacy policy, an easy return policy, a chat or form to answer questions for people? Are you charging shipping or is it free? Are you using high quality images or stock stuff they can use to find your competitors for cheaper?
Just some stuff to think about...
Once you've done the basics, I try to get mentioned in 3-5 articles in the press. Then I put an As Seen In section to the site and watch the improvement to conversion. And honestly, I think the chat is probably the best "trick" in the arsenal because people might actually tell you why they aren't buying... if you sound like a professional.
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