Hi, good seing you re working toward your goal. Keep the motivation!!update, so since I jumped in. I learned A LOT. Even though nothing of significance has even happened yet.
so far I've redesigned my website (it looks amazing right now), I Learned a lot more about SEO, I Set up a PayPal business account and learned how to send invoices and stuff with it, so if I get paid I won't have to worry about it. And last but not least, I've messaged and talked to a few people on Fiverr to figure out who will be doing my web design work, my SEO work, etc.
As for my current problem. Getting my first client. It feels like I'm tripping through the process. Here's what I've done so far to reach out to clients:
I think that email strategy is working, I'm not sure. When I email these companies I send an email that looks like this:
- I created a LinkedIn, made it look appealing, and I tried "connecting" with the founders of business I found in my area that looked like they needed help with web design or were simply just not on the first page of google.
- On the daily, I've been looking for businesses in my area that aren't on the first page of Google, & fit my client requirements (they have to earn a lot per customer I bring them, IE: roofing companies customers pay like $15k per roof, so doing SEO for them and bringing them an extra 10 or 20 customers a month can justify me charging a lot for my service) I built a little email list of businesses, and I've been sending out lots of emails.
"Hey, I was on your site after I looked up "chiropractor In Dallas" and I noticed that you weren't on the first page nor were you on the first-page google maps listings. This can be bad for your revenue, and simply put, it leaves a lot of money and customers on the table. There are, however, a few quick and easy ways to fix this, and I'd like to help! Instead of writing to you about the solution, I made you a short video.
In the video, I go over your SEO (Search Engine Optimization) and your competitors SEO. Here are some of the competitors I talk about in the video:
Restoration Dallas Chiropractic | MaxLiving
Manning Wellness Holiday Drive to Benefit the Birthday Party Project
It seems that this market is easy to tackle, as your competitors for "chiropractor in Dallas" are not yet doing SEO in the Dallas area. If you would like to see the video, reply to this email, I'll send it over.
(my contact information goes here)"
The video I'm talking about sending would be a video where I go over their ranking on the search results page, show them how much traffic certain keywords are getting, and then I show them how much customers they could be bringing in if they ranked for said keyword. basically, I'm trying to show them the benefit of SEO, and I'm also giving them some tips.
The reason I'm not sending the video in the first email is to make sure that I only send videos and spend the time making them to the people that are actually interested. This saves me time (my most valuable asset) as opposed to making and sending videos to every email I find.
The problem With the system I have has been the response rate. currently, it Is zero. No noise on LinkedIn, and absolutely zero responses to my emails. I've sent out about 35 emails so far:
maybe I just need to send more. But as you can see, I've sent a follow-up email to a couple, it's been around 1 week since I first approached those, and now I'm waiting for a few more business days before I send follow up emails to the rest.
I think I had unrealistic expectations, If I'm being honest, Despite what people say about cold emails and cold calling, I was expecting the first 11 or so emails to find someone interested and secure a paying client in 1 weeks time, but that's not the case. I'm hoping this is a game of patience and consistency, So I'm going to continue sending emails, but I might tweak my email a little, make it sound better.
Any help would be appreciated, thank you!
Consider chiropractors are not necessary always behind their computer, maybe calling them directly would be more efficient.
Try running a really quick SEO audit of their website (there are free tools online to quickly assess: page speed, meta description, titles, keywords...) . It can actually take 20 to 30min to spot a few improvement areas.
Tell them they can really get more visits to their site (try to identify a range, « between 150 and 300 visits a month ») and that with a bit of optimization they could easily get 3 to 5more patients a month. This would make the benefit more concret for them.
All the best