As I plan to launch a
newsletter alongside my Ecomm site, I just spent two hours with ChatGPT.
The amount of time I saved is incredible.
What it helped me to achieve so far, in these two hours:
- Branding:
• Finding a name for my
newsletter. I wanted something catchy and provocative. The AI gave me
several dozen of suggestions, some of them were puns. I like one of those and I added my touch to it. Brainstorming on the name of a project is often a barrier to me.
• It was not complicated to get a related subtitle then.
• I got then a couple of suggestions about the colors I should choose to match the feelings and the atmosphere I want to bring with this newsletter.
• Same for the logo, with suggestions about
icons and fonts I should use. Took me 5 mins to create it with
Canva afterwards.
- Marketing:
• I needed to know how often I should publish. Once a month? Twice? More? ChatGPT gave me data analytics to quickly take a decision.
• Same for the size of my publications. I have now some guidelines about the perfect text length to generate interest without losing my readers.
• About the content of the newsletter itself, I already had an idea since the beginning. But the AI gave a couple of additionnal suggestions of content types I could include.
• How to make it grow then? Got some advices about which social media I sould focus one, how to hook people from there, paid ads, etc.
- Monetizing:
• I want this first newsletter to be free. It will generate leads and interest to my current website but I wanted to go further. So I discussed about a premium newsletter alongside the free one. I got data analytics about pricing, content differences between both newsletters (frequency, length...) and how to convert people from the free newsletter.
• Get also some additionnal strategies such as E-books to summarize all the content of my newsletter, collaborations with other brands, etc. I already had some of these ideas, but the AI helped by give insights about the process.
• Finally I wanted to know which newsletter platform would be the best choice according to the nature of this project. I got a c
omparison between the major existing newsletter sites (
Substack,
Ghost,
BeeHiiv...) in terms of features, pricing plans, integrated tools, etc.
I could have searched/brainstormed for all these answers by myself for sure.
ChatGPT just made me save a lot of time by guiding my reflexion in only two hours.
PS: of course I don't plan the content of my newsletter to be AI-generated. But I'm thinking about how it can help me to produce content.