biophase
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The page name was the line of a joke about the 2010 UK general election.
The page exploded and in a day it grew to 125k fans. In the last eight years since it has shrunk down to 80k likes and has remained inactive, I went through and deleted the few posts it had and the thousands of comments it received to to wipe all traces before renaming the page (which I have not yet done).
Good luck trying to rebrand. I'm going to say most people liking your page are not going to stay if you tried to make it a dog page. I'd try to capture the next election with it if I wanted to keep engagement the same.