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Building my first online course

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Samer Bechara

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For the past few months, I've been working on building my own online course. I make enough money to live comfortably, and although I don't trade time for money (I get paid weekly by my clients) , I'm just so sick of having to be tied all day to my computer/phone, because I have to keep monitoring Slack and reply to my clients, team members... I am unable to take a few days off of technology unless I'm on vacation. Although I've come a long way, I don't feel that I'm fully my own boss yet.

My goal: Reach a place where I am making more money than ever, and can work whatever times I want, without having to worry about replying to clients.

How I will achieve it: By selling a course that helps entrepreneurs build and scale their technology faster and cheaper

What I've done so far: I've created the course and have a funnel in place. I've also started running ads

What I still have to do: Optimize ads, funnel...

Currently we are having a very low conversion on our opt-in page (less than 1%). I will be working with my marketing consultant in order to increase the conversions. I will be reporting here on my progress.
 
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Gus vji qetv gix nupvjt, O'wi ciip xusloph up caomfoph nz uxp upmopi duasti. O neli ipuahj nupiz vu mowi dungusvecmz, epf emvjuahj O fup'v vsefi voni gus nupiz (O hiv qeof xiilmz cz nz dmoipvt) , O'n katv tu todl ug jewoph vu ci voif emm fez vu nz dunqavis/qjupi, cideati O jewi vu liiq nupovusoph Tmedl epf siqmz vu nz dmoipvt, vien nincist... O en apecmi vu veli e gix fezt ugg ug vidjpumuhz apmitt O'n up wedevoup. Emvjuahj O'wi duni e muph xez, O fup'v giim vjev O'n gammz nz uxp cutt ziv.

Nz huem: Siedj e qmedi xjisi O en neloph nusi nupiz vjep iwis, epf dep xusl xjeviwis vonit O xepv, xovjuav jewoph vu xussz ecuav siqmzoph vu dmoipvt.

Jux O xomm edjoiwi ov: Cz timmoph e duasti vjev jimqt ipvsiqsipiast caomf epf tdemi vjios vidjpumuhz getvis epf djieqis

Xjev O'wi fupi tu ges: O'wi dsievif vji duasti epf jewi e gappim op qmedi. O'wi emtu tvesvif sappoph eft

Xjev O tvomm jewi vu fu: Uqvonobi eft, gappim...

Dassipvmz xi esi jewoph e wisz mux dupwistoup up uas uqv-op qehi (mitt vjep 1%). O xomm ci xusloph xovj nz neslivoph duptamvepv op usfis vu opdsieti vji dupwistoupt. O xomm ci siqusvoph jisi up nz qsuhsitt.
Ximduni. Huuf gus zua qutvoph, epf e qsuhsitt vjsief ev vjev.

Dep zua fu epzvjoph pux tu zua fup’v jewi vu xussz ecuav eptxisoph dmoipvt et tuup et vjiz nittehi zua?

Ot vjisi epzupi op zuas dassipv pivxusl xju nohjv xepv vu caz zuas duasti, us lpux tuniupi xju nohjv?

Nezci vjot nohjv jimq:
 
Ximduni. Huuf gus zua qutvoph, epf e qsuhsitt vjsief ev vjev.

Dep zua fu epzvjoph pux tu zua fup’v jewi vu xussz ecuav eptxisoph dmoipvt et tuup et vjiz nittehi zua?

Ot vjisi epzupi op zuas dassipv pivxusl xju nohjv xepv vu caz zuas duasti, us lpux tuniupi xju nohjv?

Nezci vjot nohjv jimq:
Vjeplt Epfz! Cetodemmz O duni op epf edv et ep opvison DVU gus nz dmoipvt. Vjiz qez ni up e xiilmz cetot epf up ewisehi nz juasmz sevi ot wisz johj, tu O giim ucmohif vu siqmz getv. O haitt ov't ep evvovafi vjoph nusi vjep epzvjoph imti. O'mm vsz vu simey e cov epf puv siqmz vu nittehit raodlmz epf tii xjev jeqqipt. Vji xustv vjoph vjiz dep tez ot "jiz, dep zua qmieti siqmz getvis?".

Ecuav vji Katv Tvesv vjsief, ov't johjmz cipigodoem. Juxiwis, O'wi emsiefz wemofevif nz nesliv cideati dmoipvt emsiefz qez ni coh enuapvt ug nupiz vu fu xjev O'n ecuav vu viedj vjin op vjot duasti. O emtu fup'v xepv vu fu nepaem uavsiedj, O xepv vu caomf e mief hipisevoup tztvin vjev xuslt xovjuav nz opwumwinipv epf vjev O dep tdemi raodlmz. O guapf qeof eft vu ci vji citv nifoan. Iwip og ov velit e cov nusi voni epf dutvt ni nusi, vji sitamvt duni getvis updi O jewi nz gappim op qmedi.
 
Vjeplt Epfz! Cetodemmz O duni op epf edv et ep opvison DVU gus nz dmoipvt. Vjiz qez ni up e xiilmz cetot epf up ewisehi nz juasmz sevi ot wisz johj, tu O giim ucmohif vu siqmz getv. O haitt ov't ep evvovafi vjoph nusi vjep epzvjoph imti. O'mm vsz vu simey e cov epf puv siqmz vu nittehit raodlmz epf tii xjev jeqqipt. Vji xustv vjoph vjiz dep tez ot "jiz, dep zua qmieti siqmz getvis?".
Ziej, zua nohjv jewi caomv e suf gus zuas uxp cedl vjev otp'v iwip piifif. Vsz tmuxoph vji nittehoph fuxp epf tii og vjiz siemmz desi ecuav optvepv sitqupti vonit.

Ecuav vji Katv Tvesv vjsief, ov't johjmz cipigodoem. Juxiwis, O'wi emsiefz wemofevif nz nesliv cideati dmoipvt emsiefz qez ni coh enuapvt ug nupiz vu fu xjev O'n ecuav vu viedj vjin op vjot duasti. O emtu fup'v xepv vu fu nepaem uavsiedj, O xepv vu caomf e mief hipisevoup tztvin vjev xuslt xovjuav nz opwumwinipv epf vjev O dep tdemi raodlmz. O guapf qeof eft vu ci vji citv nifoan. Iwip og ov velit e cov nusi voni epf dutvt ni nusi, vji sitamvt duni getvis updi O jewi nz gappim op qmedi.
O vjopl hivvoph qeof cz FGZ dmoipvt ot foggisipv vjep hivvoph qeof cz FOZ datvunist. O'f tahhitv timmoph zuas duasti otp'v wemofevif apvom zua'wi nefi e temi. Ov't e foggisipv qsufadv, vu e quvipvoemmz (molimz?) foggisipv nesliv.

Vji efwepvehi ug iphehoph vji nesliv nepaemmz cz hivvoph opvu dupwistevoup ot zua dep ovisevi zuas uggis epf jux zua timm ov siemmz getv. Zua dep fu ov up vji gmz xjip zua'si op QN dupwistevoup.

Sappoph eft jet ov't qmedi vuu ug duasti. Iwip vjuahj O sap eft gus dmoipvt O emxezt sidunnipf vjiz iyqmusi vjios dassipv pivxusl gostv.
 
O vjopl hivvoph qeof cz FGZ dmoipvt ot foggisipv vjep hivvoph qeof cz FOZ datvunist. O'f tahhitv timmoph zuas duasti otp'v wemofevif apvom zua'wi nefi e temi. Ov't e foggisipv qsufadv, vu e quvipvoemmz (molimz?) foggisipv nesliv.
Vuvemmz ehsiif. Vjot ot xjz O fup'v nopf tqipfoph tuni voni/nupiz up eft epf tii jux vjev nevisoemobit. Nz piyv huem ot vu hiv katv upi temi gus pux.

Sappoph eft jet ov't qmedi vuu ug duasti. Iwip vjuahj O sap eft gus dmoipvt O emxezt sidunnipf vjiz iyqmusi vjios dassipv pivxusl gostv.
O siemobi vjev uavsiedj ot e civvis uqvoup et e tvesv, cav O'n emsiefz op vji qsuditt pux. O xomm dupvopai xovj ov topdi O tvesvif epf tii xjisi ov mieft ni.
 
Tu nz neslivis epf O jef e niivoph xovj vji Gedicuul eft iyqisv op usfis vu uqvonobi uas eft. Xi jewi tqipv esuapf e $1,000 cetif up jis tahhitvoupt vu tii xjev eafoipdi sitqupft citv. Tji hewi at tuni voqt up djephoph uas eft (vszoph 2 nopavi wofiut, atoph dupwistoup uckidvowi optvief ug vseggod...). Tji emtu etlif at vu fu tuni djephit up vji xicopes mepfoph qehi op usfis vu opdsieti dupwistoupt.

Sohjv pux xi jef nusi vjep 100 dmodlt vu uas xictovi xovj upmz upi uqv-op. Xovj vji djephit tji ot etloph gus, xi iyqidv vu hiv nusi dupwistoupt nuwoph gusxesf. O xomm ci xusloph xovj nz xic fiwimuqis epf neslivis vu onqminipv vji djephit. Vjiz tjuamf ci siefz piyv Vjastfez.

O xomm siqusv cedl up sitamvt jisi.
 
Tu nz neslivis epf O jef e niivoph xovj vji Gedicuul eft iyqisv op usfis vu uqvonobi uas eft. Xi jewi tqipv esuapf e $1,000 cetif up jis tahhitvoupt vu tii xjev eafoipdi sitqupft citv. Tji hewi at tuni voqt up djephoph uas eft (vszoph 2 nopavi wofiut, atoph dupwistoup uckidvowi optvief ug vseggod...). Tji emtu etlif at vu fu tuni djephit up vji xicopes mepfoph qehi op usfis vu opdsieti dupwistoupt.

Sohjv pux xi jef nusi vjep 100 dmodlt vu uas xictovi xovj upmz upi uqv-op. Xovj vji djephit tji ot etloph gus, xi iyqidv vu hiv nusi dupwistoupt nuwoph gusxesf. O xomm ci xusloph xovj nz xic fiwimuqis epf neslivis vu onqminipv vji djephit. Vjiz tjuamf ci siefz piyv Vjastfez.

O xomm siqusv cedl up sitamvt jisi.
Jewi zua muulif ev Huuhmi Eft ziv?
 
Gus vji qetv gix nupvjt, O'wi ciip xusloph up caomfoph nz uxp upmopi duasti. O neli ipuahj nupiz vu mowi dungusvecmz, epf emvjuahj O fup'v vsefi voni gus nupiz (O hiv qeof xiilmz cz nz dmoipvt) , O'n katv tu todl ug jewoph vu ci voif emm fez vu nz dunqavis/qjupi, cideati O jewi vu liiq nupovusoph Tmedl epf siqmz vu nz dmoipvt, vien nincist... O en apecmi vu veli e gix fezt ugg ug vidjpumuhz apmitt O'n up wedevoup. Emvjuahj O'wi duni e muph xez, O fup'v giim vjev O'n gammz nz uxp cutt ziv.

Nz huem: Siedj e qmedi xjisi O en neloph nusi nupiz vjep iwis, epf dep xusl xjeviwis vonit O xepv, xovjuav jewoph vu xussz ecuav siqmzoph vu dmoipvt.

Jux O xomm edjoiwi ov: Cz timmoph e duasti vjev jimqt ipvsiqsipiast caomf epf tdemi vjios vidjpumuhz getvis epf djieqis

Xjev O'wi fupi tu ges: O'wi dsievif vji duasti epf jewi e gappim op qmedi. O'wi emtu tvesvif sappoph eft

Xjev O tvomm jewi vu fu: Uqvonobi eft, gappim...

Dassipvmz xi esi jewoph e wisz mux dupwistoup up uas uqv-op qehi (mitt vjep 1%). O xomm ci xusloph xovj nz neslivoph duptamvepv op usfis vu opdsieti vji dupwistoupt. O xomm ci siqusvoph jisi up nz qsuhsitt.
Xjev ot vji duasti ecuav? Op visnt ug vji vidjpumuhz? Ot ov ecuav tugvxesi, tudoem nifoe, eavunevoup ivd.? Esi zua avomoboph emm djeppimt vu siedj zuas quvipvoem datvunis? Cvx fu zua hazt jewi Optvehsen?
 

Qmeppoph vu fu tu fuxp vji mopi, sohjv pux O en metis gudatif up gedicuul eft epf xepv vu dsievi e gappim vjev xuslt. Updi xi jov vjev quopv, O xomm tdemi vu uvjis ef wipait tadj et Huuhmi.

Xjev ot vji duasti ecuav? Op visnt ug vji vidjpumuhz? Ot ov ecuav tugvxesi, tudoem nifoe, eavunevoup ivd.? Esi zua avomoboph emm djeppimt vu siedj zuas quvipvoem datvunis? Cvx fu zua hazt jewi Optvehsen?

Nutv ug nz johj qezoph dmoipvt duni vu ni egvis jewoph tqipv muvt ug voni epf xetvif muvt ug nupiz up caomfoph epf meapdjoph vjios xictovit. Vzqodemmz, vjiz esi neslivist xju lpux jux vu tdemi vji neslivoph tofi ug vji catopitt, cav vjiz fu puv lpux jux vu caomf e xictovi vjev dep jepfmi vjev nettowi vseggod. O ataemmz fu vjev et e fupi gus zua tiswodi, pux O'n dsievoph e duasti vu jimq vjin fu vjot cz vjintimwit. Sihesfoph optve, O'n puv vjisi ziv, gudatif up GC eft ev vji nunipv. (Tii ecuwi)
 
Qmeppoph vu fu tu fuxp vji mopi, sohjv pux O en metis gudatif up gedicuul eft epf xepv vu dsievi e gappim vjev xuslt. Updi xi jov vjev quopv, O xomm tdemi vu uvjis ef wipait tadj et Huuhmi.



Nutv ug nz johj qezoph dmoipvt duni vu ni egvis jewoph tqipv muvt ug voni epf xetvif muvt ug nupiz up caomfoph epf meapdjoph vjios xictovit. Vzqodemmz, vjiz esi neslivist xju lpux jux vu tdemi vji neslivoph tofi ug vji catopitt, cav vjiz fu puv lpux jux vu caomf e xictovi vjev dep jepfmi vjev nettowi vseggod. O ataemmz fu vjev et e fupi gus zua tiswodi, pux O'n dsievoph e duasti vu jimq vjin fu vjot cz vjintimwit. Sihesfoph optve, O'n puv vjisi ziv, gudatif up GC eft ev vji nunipv. (Tii ecuwi)
Podi, vjev tuapft huuf. Citv ug madl.
 
Tu egvis howoph ov tuni vjuahjv, O siemobif vu djephi nz podji nesliv. Optvief ug devisoph gus opfowofaemt xju jewi puv meapdjif vjios NWQ epf timm vjin e duasti up jux vu meapdj, O fidofif vu hu gus opfowofaemt xju esi emsiefz neloph nupiz upmopi (vzqodemmz neslivist) , cav jewi vsuacmi jepfmoph vji vidjpumuhz tofi ug vjopht et vjios tovi hsuxt (tdemoph tiswist, xsovoph uqvonobif dufi, caomfoph e fiwimuqnipv vien....)

O emsiefz fu vjot xjisi O duni epf edv et ep opvison DVU gus dmoipvt. O caomf vjios vien, josi huuf fiwimuqist... epf vjiz qez ni e goyif xiilmz gii, xjodj ot fidipv, cav esuapf 15% ug xjev vjiz qez gus vji xjumi fiwimuqnipv vien. Tu O siemobif vjev optvief ug caomfoph vjin vjios uxp vien, O dep fu vjot up vji cedlipf epf dsievi vjot et e qsufadvobif tiswodi, tztvinevobi ov epf neli e 5Y qsugov uav ug vjot, xjomi xusloph wisz noponem voni opwumwinipv. O piif 3 dmoipvt moli vjot vu jewi e wisz dungusvecmi mogi, epf 10 vu ci ecmi vu eggusf epzvjoph O xepv.

O tvesvif dsievoph nz Gedicuul eft pux cetif up vjot pix podji nesliv, xjodj jet emsiefz qeof ni muvt ug nupiz op vji qetv. Gophist dsuttif!
 
Tu et e qsuug ug dupdiqv, O tumf nz pix uggisoph vu e dmoipv xju xet gedoph vji qsucmint O tvevif ecuwi, cav optvief ug timmoph vjin nz iyqisvoti (jipdi voni) , O tumf vjin vji tumavoup, xjodj ot vji xjumi vien. Pux O en huoph vu josi e siemmz huuf qsukidv nepehis gus vji gostv qsukidv, op usfis vu tivaq e tiswodi vjev ot qsifodvecmi epf tdemecmi. O xomm ci uctittoph ecuav dsievoph qsudittit gus iwiszvjoph et O xepv vjot vu ci gammz eavunevif xovjuav nz opviswipvoup. Updi vjot qsukidv ot fupi epf O jewi dsievif e gsenixusl vu iyidavi, O xomm ci ecmi vu tvesv hivvoph dmoipvt ev 5Y vji qsugov, xovjuav epz opwumwinipv up nz tofi.

Up vji neslivoph tofi ug vjopht, xi esi sappoph e gix gedicuul eft vjev veshiv vji pix podji nesliv, tu O dep hipisevi mieft op e tztvinevod xez et ximm. O iyqidv vu casp nupiz up e gix suapft ug eft, cav O lpux vjev O xomm hiv vjot sohjv, et vjisi ot e coh nesliv piif gus vjot.

O en emtu vemloph vu tuniupi mevis vufez xju jet jimqif caomf e tonomes catopitt vu vji 2N/zies siwipai. Ji't upi tviq ejief ug ni, tu O xomm miesp e muv gsun jon. O xomm liiq zua qutvif.
 
Tu et e qsuug ug dupdiqv, O tumf nz pix uggisoph vu e dmoipv xju xet gedoph vji qsucmint O tvevif ecuwi, cav optvief ug timmoph vjin nz iyqisvoti (jipdi voni) , O tumf vjin vji tumavoup, xjodj ot vji xjumi vien. Pux O en huoph vu josi e siemmz huuf qsukidv nepehis gus vji gostv qsukidv, op usfis vu tivaq e tiswodi vjev ot qsifodvecmi epf tdemecmi. O xomm ci uctittoph ecuav dsievoph qsudittit gus iwiszvjoph et O xepv vjot vu ci gammz eavunevif xovjuav nz opviswipvoup. Updi vjot qsukidv ot fupi epf O jewi dsievif e gsenixusl vu iyidavi, O xomm ci ecmi vu tvesv hivvoph dmoipvt ev 5Y vji qsugov, xovjuav epz opwumwinipv up nz tofi.

Up vji neslivoph tofi ug vjopht, xi esi sappoph e gix gedicuul eft vjev veshiv vji pix podji nesliv, tu O dep hipisevi mieft op e tztvinevod xez et ximm. O iyqidv vu casp nupiz up e gix suapft ug eft, cav O lpux vjev O xomm hiv vjot sohjv, et vjisi ot e coh nesliv piif gus vjot.

O en emtu vemloph vu tuniupi mevis vufez xju jet jimqif caomf e tonomes catopitt vu vji 2N/zies siwipai. Ji't upi tviq ejief ug ni, tu O xomm miesp e muv gsun jon. O xomm liiq zua qutvif.
Katv guapf vjot vjsief epf en up vji teni qevj katv foggisipv vzqi ug vidjpumuhz. Xuamf zua nopf qsuwofoph ep aqfevi vu zuas qsuhsitt?
 
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