In retrospect, perhaps a better approach would've been to make the paid version as a separate extension. This way you could've just offered a link that redirected the users from the free app to the paid one that they would then install it with all the new permissions.
The google extensions are a bit laggy in this regard. Great insight though, much appreciated!
I though about it but it would have added more friction as i would have had to communicate the benefits of installing another browser extension to my user base. Also I don't have all the email addresses of the suers as those are not available to the extension developers.
In retrospect, I think it was blessing in disguise.
If a user was not motivated or unwilling to re-enable the extension after the update, it means that there were not planning on becoming regular users anyway and even less likely to become paying users.
The users who use the extension enough and need it very regularly, they have already made the transition and re-enabled the extension.
As of today the mass uninstall event has finished and the extension is growing again. The extension is sitting at around 1500 active users, who all have updated to the latest version.
Onward and upwards.
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