Article: LinkedIn introduces retargeting

[Andy Black]

“... advertisers can now create and target ads specifically to users who watched 25, 50, 75 or 100% of their video ads. They also can target ads at users who opened or submitted a Lead Gen Form.“

LinkedIn introduces new retargeting tools

Image Credits: Nan Palmero / Flickr under a CC BY 2.0 license.LinkedIn is announcing some new features for advertisers — retargeting capabilities tied to video ads and lead-generation forms, as well as new brand safety integrations for the LinkedIn Audience Network. Abhishek Shrivastava, the...

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[The-J]

Very cool! Looks like "carpet bombing" will start to work on LinkedIn as well. I'm curious to see how it performs.

 

[Andy Black]

Very cool! Looks like "carpet bombing" will start to work on LinkedIn as well. I'm curious to see how it performs.

What's "carpet bombing"? Is that a Facebook Ads thing?

 

[The-J]

What's "carpet bombing"? Is that a Facebook Ads thing?

Yes: the strategy is where you target a given location with a video ad meant to entice people to watch more, and you then target people who watched a certain % of the video with your offer.

I can easily see recruiters and employers taking advantage of this strategy.

 

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[Andy Black]

Yes: the strategy is where you target a given location with a video ad meant to entice people to watch more, and you then target people who watched a certain % of the video with your offer.

I can easily see recruiters and employers taking advantage of this strategy.

Ah, that sounds much more mundane and less black-hat. Thanks for the explanation.