Ernie McCracken
New Contributor
I just scheduled my dog for TPLO knee surgery to the tune of $5900 ouch ouch ouch. My poor dog and my poor wallet. Apparently it's very common and the surgery center has 5 surgeons operating full time, doing dozens of these per week. They are booked out for weeks despite a crap website and near zero marketing. I know labor and facility costs can be high, but think about the top line revenue of just this one facility. Extrapolate that to the other 20+ facilities in just my city and we're talking big $$$.
My vet told me that surgeries/treatments that used to cost $1500-$3000 (and people would routinely decline) are now double or triple that because who is going to say no? Gone are the days of the humble community vet. Vets are quietly raking it in.
Pet cancer treatment, too. Total goldmine. People will take out crazy credit, sell their vehicles, put off their own healthcare, et al. even if it only extends their pet's life for a few months. Demand is inelastic, to say the least.
It's not a market I typically associate with entrepreneurs other than the owners themselves. There has to be a way to carve out a little piece in the ocean of vet care money. What avenues do you think are worth investigating?
My vet told me that surgeries/treatments that used to cost $1500-$3000 (and people would routinely decline) are now double or triple that because who is going to say no? Gone are the days of the humble community vet. Vets are quietly raking it in.
Pet cancer treatment, too. Total goldmine. People will take out crazy credit, sell their vehicles, put off their own healthcare, et al. even if it only extends their pet's life for a few months. Demand is inelastic, to say the least.
It's not a market I typically associate with entrepreneurs other than the owners themselves. There has to be a way to carve out a little piece in the ocean of vet care money. What avenues do you think are worth investigating?
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