Niptuck MD
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The legend Michael Porter has written some of the greatest books on competitive strategy and strategy in the business realm as a whole. I stumbled upon these gems on youtube. If you cant read the book (it is a hefty read) I suggest you watch the vids. Nothing has changed and you will see the executives back in the day say the same mantra like listening to the customer etc.
View: https://www.youtube.com/watch?v=c4ZBVp8-9gA
View: https://www.youtube.com/watch?v=znzCtevIRLQ
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