Creating my first information product

[JAMES-L67]

Hi guys,

After some fantastic input from everyone on my thread about conversions, I discovered that the vast majority of the traffic coming to my site were after the information available there, rather than the products I was offering. After dissecting what they were looking at in particular using Hotjar heat maps and recordings, I decided to put together an information product that neatly packaged the info they were seeking and more.

I then jumped on to a few forums and Facebook groups I am a part of in this niche and put forward some questions about what people would like included in this product, and not only did I get some fantastic responses, but I also got an overwhelming demand for my product, before I've even started! I had people private messaging me asking if they could buy one now as they desperately needed it. Talk about fulfilling the Need commandment!

From here I started to brainstorm what should be included in my product. My niche is automotive travel, so most of the information revolves around locations and how to get there, the best way to do things, travel routes etc. As well as having some text and graphic information, I have also decided to pursue an interactive map listing all locations and events, however I'm contemplating making this part of a membership program.

So far I have:

• Had an interactive map drafted by a guy on Fiverr incorporating over 300 pins that I had in my personal locations list
• Written over 3000 words towards my product
• Skeleton drafted 13 chapters/sections for my guide
• Inquired re printing of physical booklet

The plan is to keep this thread updated to help keep me accountable and hopefully to get some awesome suggestions as I go.

I'm looking forward to keeping everyone updated

James

 

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[NMdad]

That's great soft validation. A couple questions:

• How can you get hard validation (i.e., people paying actual money for it)?
• What's the fastest way you could do that? (Maybe an MVP ebook?)

 

[JAMES-L67]

That's great soft validation. A couple questions:

• How can you get hard validation (i.e., people paying actual money for it)?
• What's the fastest way you could do that? (Maybe an MVP ebook?)

Yeah that's the next step! I'm deciding whether to come up with some sort of lead magnet (a free pdf or light version of my map) or to launch the map on its own as a standalone product. Weighing up the pros and cons

 

[Andy Black]

What about: EXECUTION - [Progress] Paid email newsletters

 

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[JAMES-L67]

What about: EXECUTION - [Progress] Paid email newsletters

Perfect! Coming in with the goods yet again Andy

Thanks

 

[JAMES-L67]

Update:

Have now written over 5700 words on the ebook, as well as produced an interactive map with over 450 pins.

I'm now in the process of developing a lead magnet for my e-mail marketing campaign. I'm thinking a simplified version of either my map or the ebook, but haven't decided yet.

Having fun regardless

James

 

[JAMES-L67]

Update:

Have updated my e-mail marketing campaign to offer a free simplified version of my interactive map for anyone who signs up.

Also now up to 7,500 words on the ebook.

Been working long hours at my day job so finding energy has been more difficult than usual, but I'm getting there

James

 

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[JAMES-L67]

Update:

Been ages since I updated because simply I forgot to, but now have over 15,000 words, 77 pages worth of content.

Currently setting up a launch campaign, my e-mail sign ups weren't as fantastic as I had hoped (around 50) but I did a very simple set and forget approach so can't expect too much.

Anticipating launch before the end of March, stay tuned

James