Hello everyone!
I am (was) running tour operator business (walking, bicycle, sometimes van tours) in nyc
pre-covid numbers were 350k rev, ~70k income.
Market is strongly hit by covid and since it's started we got only 2 bookings. And nobody shows any interest. (before we received bookings 1-3 months in advance)
Right now i am hesitating what to do.
On the one hand there are lots of things i can improve in business.
1. Operations.
2. Marketing
Now all sales are coming via PPC (google and bing) and i need to:
-add more quality content (i build high converting product pages with lots of photos, reviews, etc, but no content that people, influencers, bloggers would like to link to)
-make SEO work
-make OTAs work
-make FB work
3. New products
We several ideas for new tours / experiences that should help us stand out from competition.
To achieve those we will need to move to new platform, and it will cost plus minus $100k. (most of it will go to pay to developers, plus about ~20% for content, tours, photography).
Plus big time commitment from me, cause i will need to communicate to dev team, guides working on tours, writers, provide feedback, communicate design, etc.
If it won't be for covid i won't hesitate much, but now i am not sure. $100k is big investment for me, and with travel situation i am not sure how long it will take to get $ back,
and maybe it's better to invest this money and TIME somewhere else / try new venture. My strong skills are sales, design, marketing, ppc, SEO.
I like travel, like serving guests, they are nice people to work with. And i know our industry good. I have several ideas how possibly we can expand our offering (now we are serving only small portion) that's why i am trying to invest in automation, but i am not sure i what's decision to make.
I am (was) running tour operator business (walking, bicycle, sometimes van tours) in nyc
pre-covid numbers were 350k rev, ~70k income.
Market is strongly hit by covid and since it's started we got only 2 bookings. And nobody shows any interest. (before we received bookings 1-3 months in advance)
Right now i am hesitating what to do.
On the one hand there are lots of things i can improve in business.
1. Operations.
2. Marketing
Now all sales are coming via PPC (google and bing) and i need to:
-add more quality content (i build high converting product pages with lots of photos, reviews, etc, but no content that people, influencers, bloggers would like to link to)
-make SEO work
-make OTAs work
-make FB work
3. New products
We several ideas for new tours / experiences that should help us stand out from competition.
To achieve those we will need to move to new platform, and it will cost plus minus $100k. (most of it will go to pay to developers, plus about ~20% for content, tours, photography).
Plus big time commitment from me, cause i will need to communicate to dev team, guides working on tours, writers, provide feedback, communicate design, etc.
If it won't be for covid i won't hesitate much, but now i am not sure. $100k is big investment for me, and with travel situation i am not sure how long it will take to get $ back,
and maybe it's better to invest this money and TIME somewhere else / try new venture. My strong skills are sales, design, marketing, ppc, SEO.
I like travel, like serving guests, they are nice people to work with. And i know our industry good. I have several ideas how possibly we can expand our offering (now we are serving only small portion) that's why i am trying to invest in automation, but i am not sure i what's decision to make.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Last edited:
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
