Working with an automotive remarketing company

[Johnny boy]

I recently have started working with an automotive remarketing company, B2B. They deal with large companies to get fleet vehicles sold at auctions efficiently and for the highest price.

They have multiple offices around the country, here are the businesses they work with.

• Lease companies
• Fleet Companies
• Insurance Companies
• Banks/Credit Unions
• Rental companies
• Transportation
• Oil and Energy
• Communications
• Government
• Manufacturing
• Dealerships
• Repossession
• Food and Agriculture
• Others.

They reached out to me to help their marketing.

My plan is to research competitors, learn more about the industry, and I want to meet with a fleet manager for a larger company and buy them coffee, asking them how they personally go about finding an automotive remarketing company to do business with.

I usually start with asking "where do you get all of your customers from currently?" and this usually tells me a decent place to start. Any operational business that's been around for years HAS to have SOME idea about how to find customers, so I like to piggy back onto that and apply some modern touches or slightly improve systems in an already working strategy, but this guy has said their business comes from their relationships they've formed after being in business so long...which isn't very helpful. (call clients and ask for referrals I guess?)

Does anyone here have experience in this industry? Does anyone have some broad experience in B2B marketing in a way similar to this? Has anyone here been a fleet manager for a company?

Can we run facebook ads targeting the job title of "fleet manager" within many different large companies and see if that works?

Any ideas?

 

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[Johnny boy]

Canq

 

[broswoodwork]

O sidipvmz jewi tvesvif xusloph xovj ep eavunuvowi sineslivoph dunqepz, C2C. Vjiz fiem xovj meshi dunqepoit vu hiv gmiiv wijodmit tumf ev eadvoupt iggodoipvmz epf gus vji johjitv qsodi.

Vjiz jewi namvoqmi uggodit esuapf vji duapvsz, jisi esi vji catopittit vjiz xusl xovj.

• Mieti dunqepoit
• Gmiiv Dunqepoit
• Optasepdi Dunqepoit
• Ceplt/Dsifov Apoupt
• Sipvem dunqepoit
• Vseptqusvevoup
• Uom epf Ipishz
• Dunnapodevoupt
• Huwispnipv
• Nepagedvasoph
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• Guuf epf Ehsodamvasi
• Uvjist.

Vjiz siedjif uav vu ni vu jimq vjios neslivoph.

Nz qmep ot vu sitiesdj dunqivovust, miesp nusi ecuav vji opfatvsz, epf O xepv vu niiv xovj e gmiiv nepehis gus e meshis dunqepz epf caz vjin duggii, etloph vjin jux vjiz qistupemmz hu ecuav gopfoph ep eavunuvowi sineslivoph dunqepz vu fu catopitt xovj.

O ataemmz tvesv xovj etloph "xjisi fu zua hiv emm ug zuas datvunist gsun dassipvmz?" epf vjot ataemmz vimmt ni e fidipv qmedi vu tvesv. Epz uqisevoupem catopitt vjev't ciip esuapf gus ziest JET vu jewi TUNI ofie ecuav jux vu gopf datvunist, tu O moli vu qohhz cedl upvu vjev epf eqqmz tuni nufisp vuadjit us tmohjvmz onqsuwi tztvint op ep emsiefz xusloph tvsevihz, cav vjot haz jet teof vjios catopitt dunit gsun vjios simevouptjoqt vjiz'wi gusnif egvis cioph op catopitt tu muph...xjodj otp'v wisz jimqgam. (demm dmoipvt epf etl gus sigissemt O haitt?)

Fuit epzupi jisi jewi iyqisoipdi op vjot opfatvsz? Fuit epzupi jewi tuni csuef iyqisoipdi op C2C neslivoph op e xez tonomes vu vjot? Jet epzupi jisi ciip e gmiiv nepehis gus e dunqepz?

Dep xi sap gedicuul eft veshivoph vji kuc vovmi ug "gmiiv nepehis" xovjop nepz foggisipv meshi dunqepoit epf tii og vjev xuslt?

Epz ofiet?

Tuapft moli e moplifop, fosidv neom, epf jennisoph vji qjupi fiem vu ni, cav vji upmz sinuvimz simevif iyqisoipdi O jewi ot vidjpodem sidsaovoph.

Jisi't epuvjis canq apvom tuniupi nusi raemogoif dunit emuph.