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What book are you reading? Right now. Post up!

vadotic

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I am currently reading (listening) to Quiet by Susan Cain.

This book is an eye opener for me. I always knew that I was an introvert but always thought of it as something was wrong with me. This book has changed my outlook on introversion, now I see that it is normal and can even an advantageous in many critical situations.

The book teaches how to be effective as introvert in a world that is dominated by extroverts. I recommend this book for everyone, but especially for someone who thinks they are an introvert and want to learn how to leverage it in business and in life.

Can you share a key takeaway you've gotten so far? I've saw this book a couple times before but never got around to reading it.
 
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S.Y.

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Currently at Unscripted .

Btw, do you guys have any systems for readings books or any major obstacles when it comes to reading (like no time for it, the book gets boring, can't read daily etc.)

I do have a system for reading. You can start here to create your own.

For obstacles, I used to have two: (1) forcing myself to finish books I started and (2) forcing myself to read books cover to cover in order.

I struggled with those 2 for a long time.

Now, I jump around, skip pages, read chapters I am interested in first... There are few books that needs to be read cover to cover.

As for time, I read when I can. I don't set time or page goals.

If you have a specific obstacle you are trying to overcome, let me know.

---
I have those two books on my plate:
- Thinking In Systems (Donella Meadows)
- Mating in Captivity (Esther Perel)
 
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Fastlane Liam

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That mindset book is a great one. I had read it before unscripted , when MJ mentioned the Growth Mindset I was thrilled to know more people will hear about it. I was definitely fixed mindset, and scared to try anything new incase I was initially bad at it - branding myself as useless in that domain. A great read!
 
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kkoasdfawfqwe2

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I just finished the book about Elon Musk today.

I must say its a very interesting book, I can recommend for everyone who is/want to be an entrepreneur.

It made me feel like changing the world rather than just being financially free, I think it cursed me.
 
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The Abundant Man

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I'm developing my daily habits because I am nowhere near what successful people do. I think waking early and having a routine is very important.

I'm also listening to a lot of Jim Rohn and Tony Robbins right now.
What about people who are night owls?

Sent from my SM-G960U using Tapatalk
 
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The Abundant Man

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I just finished the book about Elon Musk today.

I must say its a very interesting book, I can recommend for everyone who is/want to be an entrepreneur.

It made me feel like changing the world rather than just being financially free, I think it cursed me.
Is there a book about the Flying Hildemans?

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momomaurice

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Why is it a bad habit?

Because you roll out of bed last minute. Rush to get up Rush to get dressed. Rush breakfast. Your mind is off to a bad start before the day even began. When you have the morning to yourself you can take your time, plan your day ahead and focus on what matters. That's what I'm feeling from it anyway.
 

Xeon

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Currently reading "Traction: How Any Startup Can Achieve Explosive Customer Growth".
 
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Andy Black

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Currently reading E-Myth after seeing this title posted in one of the posts here.

I'm at page 83 of the ebook and the author talks about some Business Format Franchise thing and how the true product of a business is not the product itself but the business (is he referring to the experience that the business can provide to the customers?). I hope he explains what all these means in later chapters cos it's sounding a bit abstract to me right now.

Like how those wise old man on Wudang Mountain in remote China telling you stuff like "In emptiness exists existence and in existence, there is emptiness".

I hope the book is not about asking readers to buy a franchise cos if it is, imma gonna demand a refund and throw rotten pies at the author's face.
It’s probably the same as this:
 

Andy Black

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Viewability by Tom Breeze
 

Jeff Noel

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Areding

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Recently, I read books only those that relate to forex. I am very interested in reading books on this subject and I want to increase my knowledge in this area.
 

B_Mac

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Also, if anyone has any good recommendations on lifestyle marketing/branding type of books, please post the titles here so I can gobble them up. :smile2:

I didn't see a response to branding books. That's where my mind is right now. I am selling products, but it needs to go beyond just offering things for sale.

I was about to order Story Brand by Donald Miller, but read reviews that it skimps on some important pieces about implementation and instead gives a hard sell to expensive online course and videos.

I have read Fascinate by Sally Hogshead and Brand Seduction by Daryl Weber. I prefer Fascinate, as it talks about how a brand stands out by using one of seven advantages ( Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust). Basically, those seven things appeal to consumers, and you tell your story using one of those really well, which gets them to buy. She has other books, but this is the only one I've read.
 

Xeon

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I didn't see a response to branding books. That's where my mind is right now. I am selling products, but it needs to go beyond just offering things for sale.

I was about to order Story Brand by Donald Miller, but read reviews that it skimps on some important pieces about implementation and instead gives a hard sell to expensive online course and videos.

I have read Fascinate by Sally Hogshead and Brand Seduction by Daryl Weber. I prefer Fascinate, as it talks about how a brand stands out by using one of seven advantages ( Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust). Basically, those seven things appeal to consumers, and you tell your story using one of those really well, which gets them to buy. She has other books, but this is the only one I've read.

Wow, will check out Fascinate!

About StoryBrand, seriously, the book is worth it. Just get the cheap Kindle version and forget about the upsells, seminars and workshops cos they teach the same things in the book.
 
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The Abundant Man

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Unshakeable by Tony Robbins.

If you have money sitting in the bank and want better returns - read this book!

Low cost index funds ftw.
Index funds are common sense

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Sanj Modha

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How this thread works... when you start reading a new book, you update it here. It’s nice to have a log of what everyone on the forum is reading and i’m sure it will spark discussions and recommendations.

I’m also creating the Fastlane Bookclub on Goodreads where you can share what you’re reading, add your favorites, and talk about books. I haven’t explored all the features, but I’m sure there’s a bunch of stuff we’ll benefit from. Join the group!

So, Currently I’m reading

View attachment 21438

Persuasive Advertising: Evidence-based Principles by J. Scott Armstrong

This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.

The principles in Persuasive Advertising provide understandable and easy-to-access guidance for all types of advertising. Including still media such as print and Internet, and motion media such as TV, streaming video, Internet, and radio. They also apply to other types of persuasive communications such as management reports, speeches, and press releases.

Wharton School Professor J. Scott Armstrong spent over 16 years on this book. In recent years, he was assisted by Gerry Lukeman, Chairman Emeritus of Ipsos-ASI and Sandeep Patnaik, Research Director at Gallup and Robinson. Altogether, more than 80 people contributed to Persuasive Advertising by obtaining relevant studies, analyzing data, editing and reviewing, and surveying researchers to ensure that the book correctly summarizes their findings.


Persuasive Advertising summarizes findings from about 3,000 empirical studies and 50 books. It also presents new findings from previously unpublished studies. .

Along with the AdPrin Audit software on AdPrin.com, Persuasive Advertising enables advertisers as well as agencies to quickly and inexpensively identify ways to improve ads – or to determine which of a set of ads will be most effective. For example, it typically requires about an hour for an experienced user to obtain a persuasiveness index for a print ad along with a list of ways to improve the ad.,

By using these principles, advertisers can improve their creativity and effectiveness.​


And

View attachment 21439

Hack Your Motivation: Over 50 Science-Based Strategies to Improve Performance by Bobby Hoffman

Finally!!!! Evidence-based research on motivation that's written in an engaging, humorous, easy-to-read style!"--Karen, Performance & Leadership Consultant

Bobby masterfully bridges the gap between research and practice by applying high quality motivational research to everyday life."--David, Master Educator **"This book is not easy to put down. You will find yourself often referring back to its pages. The a-ha moments will cascade in."--Glenn, Team Leader & Operations Manager

Hack Your Motivation gives you the latest and most reliable performance tools and tips to help you reach your personal or profession goals. Written by motivational scientist and leadership consultant Dr. Bobby Hoffman, this book converts hard-core research from psychology, business, athletics, neuroscience, and education into easy-to-read and simple-to-master strategies. Hoffman includes unorthodox examples from his own life and the lives of others to enlighten, inspire, and amuse ---so anyone can learn to maximize their untapped potential. If achieving glory, feeling good about your accomplishments, or understanding why you do what you do (or don't do) is important to you, then look no further.
What are you reading?
Just finished Unscripted , now i'm reading Relentless by Tim S. Grover
https://www.amazon.it/Relentless-Ti...TF8&qid=1541658786&sr=8-1&keywords=relentless
 

Raoul Duke

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Conan the Cimmerian by Robert E. Howard
 
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Temujin

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Currently reading: Endurance: Shackleton's Incredible Voyage by Alfred Lansing
 

Sampath

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At the moment reading:
  1. Ca$hvertising Drew Eric Whitman (copywriting)
  2. Creating the Impossible by Michael Neill (coaching/personal development)
 

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