That's a good one for sure. Read that last month.Influence: The Psychology of Persuasion. Very interesting and useful for sales and marketing
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Free registration at the forum removes this block.That's a good one for sure. Read that last month.Influence: The Psychology of Persuasion. Very interesting and useful for sales and marketing
How did they build themselves jobs?The E-Myth Revisited, great reinforcement for me trying to automate and scale my current business, and for my vision/value prop/systems for the new venture. To think I could have read this 25 years ago...
Going to recommend this to two people I know who built themselves jobs.
How did they build themselves jobs?
So like MJ'S story of the coffee shop owner who was still tied to working 80 hours a week on her coffee shop?They built their own businesses from the "technicians" perspective (in e-myth terminology), they both work "in" their businesses rather than "on" them.
Both are either run ragged or feeling trapped, and looking for a way out.
I think the first half of the book is a great wake up call for someone in this position.
So like MJ'S story of the coffee shop owner who was still tied to working 80 hours a week on her coffee shop?
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Influence: The Psychology of Persuasion. Very interesting and useful for sales and marketing
Guess that will be added to my list. Thanks!If you liked that one, you might like his other book Pre-suasion. Great read. My favorite.
Where do good ideas come from?"Where good ideas come from"
I think it was on the recommended reading list here... Not sure. Buts its amazing so far.
Currently reading E-Myth after seeing this title posted in one of the posts here.
I'm at page 83 of the ebook and the author talks about some Business Format Franchise thing and how the true product of a business is not the product itself but the business (is he referring to the experience that the business can provide to the customers?). I hope he explains what all these means in later chapters cos it's sounding a bit abstract to me right now.
Like how those wise old man on Wudang Mountain in remote China telling you stuff like "In emptiness exists existence and in existence, there is emptiness".
I hope the book is not about asking readers to buy a franchise cos if it is, imma gonna demand a refund and throw rotten pies at the author's face.
What are your thoughts on Mergers? Amazon being so big? Should the Government intervene? (For Example Anti-Monopoly)Basic Economics, Fifth edition by Thomas Sowell
Literally, mind blown during each and every chapter. Also, I've been pro-free markets... but could never rationalize properly why it is a better system. Thomas Sowell is great at doing this.
Long time since I read the book, but I think you might be misinterpreting his message. He sure does talk a lot about franchises, but definitely not in the way that you should buy one.
Take McDonald's for example. They sell burgers. Anyone can sell a burger. It's a piece of bread, meat and some veggies. And in fact, many would argue that McDonald's sell sh*tty burgers.
But McDonald's is still the #1 food chain in the world. Why do you think that's the case?
One reason might be that Ray Croc or someone else defined a specific process for how everything in the restaurant should be done. Fries need to be fried for 3 minutes and 43 seconds. Toilets are cleaned every 30 minutes. This is exactly how you make a Big Mac, that is how you deal with customers.
It's so simple for a worker do this because they won't have to learn stuff for themselves, just follow the instructions. How else could a popular fast food chain be largely run by pimpled teens with no former experience?
It's a business system. Like a money-making machine where all you need is to turn the key. You've got processes and systems defined for everything, and everything needed for things to go well is someone to follow the instructions.
That's why McDonald's got franchisees. People want to start a business with high chances of surviving, so they start a McDonald's. All they've gotta do is to show up to do the work, and things could work out okay.
This is also an important notion to businesses that are NOT franchises. It will help you make things more efficient and painless, make it easier for potential employees to get in the groove, and might make the business more valuable if you choose to take on investors/sell it off.
Let's say you run an ecommerce store selling pet clothing. If you had to write a document outlining the process for everything that's needed to be done in your business, in simple, easy-to-follow instructions, what would you write?
What are the steps for finding new suppliers? What are the steps for importing and storing the product? How do you add a new product in the store? How do you package and ship it off? How do you deal with customer service? How do you communicate with followers on social media -- are you friendly and sincere, funny and viral etc?
Same here. I like finding things I missed the first and second time listening to it. I feel like I will still have uh-ha moments even after listening to the book for the 10th time.Whenever I’m driving, I’m listening to Unscripted (basically on repeat)
However, the reason why most small businesses fail (which is what the book is supposed to address), I feel, might be because the market has no Need for them in the first place? I think this is the most important point not covered in the book.
Let's say John starts a small business selling light-up boots for people who keep the northern hairy-nosed wombats as pets. He can follow the teachings in the E-Myth book to the last atom but his business will still fail due to no Need lol. He can set up his business in such a way that it runs even smoother and more efficiently than Mac's, but still....
What did you think of it?
When I look at free markets, I want what is best for the consumer(myself) and the access to these products.What are your thoughts on Mergers? Amazon being so big? Should the Government intervene? (For Example Anti-Monopoly)
Where/when do you think Government should intervene/ what should they regulate? If this was completely pro-free market we wouldn't have organizations such as FDA or USDA etc...
Why are pro-free markets better?
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