They are trying to do a lot of things on the blockchain, but two specific things are most analogous to what Google does on the Internet:
1. They are creating a ranking engine that ranks popularity/liquidity of assets on the blockchain. Much like Pagerank, but for blockchain assets like ledgers, wallets, DApps, etc.
2. They are creating a Search Crawler that indexes block information on the ledgers, code from smart contracts and data about smart contracts from public URLs and DApps.
They will then use this ranking and search data to provide value to end-users and third-party applications, much like Google does on the web.
As to your question about what is on the blockchain that can't be found easily, the answer is pretty much, "Nothing yet..." But, that will soon change if/when blockchain and DApps get more popular...
Kinda like back in 1994, when Google wasn't really needed, because there weren't many websites and all the sites that did exist, everyone knew about. But it didn't take long before the ecosystem got so big and complex and people wanted to start at a central hub (eventually Google) to find things...
Okay, awesome. I've just seen a demo of it online and can see how it may be used in the not too distant future, so hopefully if more apps come about, it could be used more widely. I just bought some at $7.90.
Holy F*ck that team is good! Plus, this thing isn't even on any major exchanges yet. I'm just hoping it can take off before the next crash (which BTW is inevitable).
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