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Lexus marketing with "The Script"

Marketing, social media, advertising

Kak

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This ad just played on CNBC in my office. I had to laugh. It reminded me of MJ's description of "The Script".
View: https://youtu.be/9h0C-gTWBh8


They left out repeating the process for 50 years.

Basically... You work hard and for your reward you get the privilege of spending some of your time in a Toyota Avalon with more leather. Yay success.
 
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D

Deleted50669

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This ad just played on CNBC in my office. I had to laugh. It reminded me of MJ's description of "The Script".
View: https://youtu.be/9h0C-gTWBh8


They left out repeating the process for 50 years.

Basically... You work hard and for your reward you get the privilege of spending some of your time in a Toyota Avalon with more leather. Yay success.

They also left out that usually it's a fat balding guy because he's got no blood circulation and a shit diet, pulling into a one bedroom house to a wife who's pissed off because she's shackled to the equivalent of Jerry from Rick and Morty.
 

MJ DeMarco

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Kak

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They also left out that usually it's a fat balding guy because he's got no blood circulation and a shit diet, pulling into a one bedroom house to a wife who's pissed off because she's shackled to the equivalent of Jerry from Rick and Morty.
LMAO!!!
 

Kak

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Smart marketing -they know their purchasing demographic.

ps: I really like my Nissan with more leather, lol.

Does it go the other way too? Can my Chevy be an Escalade with less leather? HAHA
 

GuitarManDan

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Also love how it's an open road. A more accurate portrayal would be hopelessly stuck in traffic going to work... classic "your time"!
 
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Thoelt53

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I do think Lexus makes nice cars though
They do. Very reliable as well.

But they are just Toyotas with more leather and a few extra bells and whistles + that "luxury" price tag.
 

Ninjakid

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They do. Very reliable as well.

But they are just Toyotas with more leather and a few extra bells and whistles + that "luxury" price tag.
The IS model I would definitely agree and it's been proven.

The higher up models are more different.

But with that logic, isn't any car basically the same thing with some more dressing up?
 
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Thoelt53

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The IS model I would definitely agree and it's been proven.

The higher up models are more different.

But with that logic, isn't any car basically the same thing with some more dressing up?
Right. I'd agree that, for example, the LS is a realm above Toyota.

I wouldn't say that all cars are that way. But if you compare, for the most part, Toyota to Lexus, or Ford to Lincoln, Nissan to Infiniti, VW to Audi, Honda to Acura, etc, you'll see that the latter are just a higher end brand built off the same chassis. Same powetrain. Same drivetrain. The only difference is in the bells and whistles.

They can't be compared to high end cars built on standalone chassis' with proprietary features/options.

Even the "prestigious" Escalade is built on the same platform as the Tahoe and Yukon SUVs, and Silverado and Sierra pickup trucks.
 

MJ DeMarco

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Philip Marlowe

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After living in DC for a decade, the first thing that caught me wasn't the overall scripted nature, but the lack of soul-crushing traffic on the way into that city. Haha.
 
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The show Atlanta did a pretty good parody of these car commercials:


Watch it until the end.

The Lexus commercial above could easily serve as a prequel to this.
 
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Kak

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Last edited:

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you get the privilege of spending some of your time in a Toyota Avalon with more leather

Shots fired. Also not featured: You and your spouse getting old, saggy and emotionally distant and your kids growing up without you while you sit at that desk.
 
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G-Man

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Dude's eating his breakfast out of a blender so he has enough time to sit in traffic for 45 minutes... so he can work at that job all the way across town that pays 7k/year more,... so he can afford a nice car to sit in for 45 minutes on his commute all the way across town.

It's basically chicken or the egg,... but with xanax and couples therapy.
 

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Smart marketing -they know their purchasing demographic.
Was JUST about to say same, lol, they saw the necessity to show the constant routine of life and explain to their demographic that owning the car is a "treat" amidst the norm. Lol, excellent advertising - just like how society believes they need to keep a lot of the masses poor so they can be/feel rich, is exactly the same with this ad; they see the necessity of pressing that routine life to make you believe owning a 'high end' toyota will make you feel special. :)
 

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