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Lexus marketing with "The Script"

Discussion in 'Advertising, Marketing, Social Media' started by Kak, Oct 9, 2017.

  1. Kak
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    Kak Capitalist Pig Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    This ad just played on CNBC in my office. I had to laugh. It reminded me of MJ's description of "The Script".

    View: https://youtu.be/9h0C-gTWBh8


    They left out repeating the process for 50 years.

    Basically... You work hard and for your reward you get the privilege of spending some of your time in a Toyota Avalon with more leather. Yay success.
     
  2. 404profound
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    404profound Silver Contributor I've Read UNSCRIPTED Speedway Pass

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    They also left out that usually it's a fat balding guy because he's got no blood circulation and a sh*t diet, pulling into a one bedroom house to a wife who's pissed off because she's shackled to the equivalent of Jerry from Rick and Morty.
     
  3. Red
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    Red danger zone Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass Summit Attendee

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    Smart marketing -they know their purchasing demographic.

    ps: I really like my Nissan with more leather, lol.
     
  4. MJ DeMarco
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    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Yea, I found that funny as well.

    My tweet:

    Screen Shot 2017-10-09 at 10.29.25 AM.png
     
  5. Kak
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    Kak Capitalist Pig Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    LMAO!!!
     
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  6. Kak
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    Kak Capitalist Pig Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Does it go the other way too? Can my Chevy be an Escalade with less leather? HAHA
     
  7. GuitarManDan
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    GuitarManDan Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Also love how it's an open road. A more accurate portrayal would be hopelessly stuck in traffic going to work... classic "your time"!
     
  8. 404profound
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    404profound Silver Contributor I've Read UNSCRIPTED Speedway Pass

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    Lmao, yea if an inlet to Manhattan ever looks like that, I'm pulling a U-turn real quick. Sure sign of a zombie outbreak.
     
  9. Ninjakid
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    Ninjakid Platinum Contributor Speedway Pass

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    I do think Lexus makes nice cars though
     
  10. sparechange
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    sparechange Silver Contributor Speedway Pass

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    Financing at 2% !!!!
     
  11. Thoelt53
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    Thoelt53 Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    They do. Very reliable as well.

    But they are just Toyotas with more leather and a few extra bells and whistles + that "luxury" price tag.
     
  12. Thoelt53
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    Thoelt53 Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    My 2002 Tahoe has leather and Autoride! It's an Escalade with a bow tie right??

    :rofl:
     
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  13. Ninjakid
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    Ninjakid Platinum Contributor Speedway Pass

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    The IS model I would definitely agree and it's been proven.

    The higher up models are more different.

    But with that logic, isn't any car basically the same thing with some more dressing up?
     
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  14. Thoelt53
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    Thoelt53 Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Right. I'd agree that, for example, the LS is a realm above Toyota.

    I wouldn't say that all cars are that way. But if you compare, for the most part, Toyota to Lexus, or Ford to Lincoln, Nissan to Infiniti, VW to Audi, Honda to Acura, etc, you'll see that the latter are just a higher end brand built off the same chassis. Same powetrain. Same drivetrain. The only difference is in the bells and whistles.

    They can't be compared to high end cars built on standalone chassis' with proprietary features/options.

    Even the "prestigious" Escalade is built on the same platform as the Tahoe and Yukon SUVs, and Silverado and Sierra pickup trucks.
     
  15. ksc23
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    ksc23 Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Ad for the Unscripted:

    Won't see this on TV!
     
  16. MJ DeMarco
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    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Oh no, he said "work harder" about 4 times! I hear that phrase is now triggering.
     
  17. GPM
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    GPM Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass Summit Attendee

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    "go ahead, you deserve it"

    I think I just thew up a little bit
     
  18. Almantas
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    Almantas Nothing to Lose Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Probably because guys who can afford them don't waste their time in front of a TV?
     
  19. Philip Marlowe
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    Philip Marlowe Every Day On, No Days Off Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    After living in DC for a decade, the first thing that caught me wasn't the overall scripted nature, but the lack of soul-crushing traffic on the way into that city. Haha.
     
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  20. Philip Marlowe
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    Philip Marlowe Every Day On, No Days Off Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    And if you want a good car commercial, call Fiat:

     
  21. 404profound
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    404profound Silver Contributor I've Read UNSCRIPTED Speedway Pass

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    Yup, they went straight for the id with that one.


    Sent from my iPhone using Tapatalk
     
  22. AgainstAllOdds
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    The show Atlanta did a pretty good parody of these car commercials:



    Watch it until the end.

    The Lexus commercial above could easily serve as a prequel to this.
     
  23. Fox
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    Fox Moderator Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Seems like there is a whole channel just for us haha...
    Screen Shot 2017-10-11 at 09.49.54.png
     
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  24. Laughingman21
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    Laughingman21 Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    They should show that advert to kids in school then hand them a copy of Unscripted and watch them go and knock life out of the park.
     
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  25. Kak
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    Kak Capitalist Pig Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    What the hell is auto ride? Lol
     
    Last edited: Oct 11, 2017
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