• The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  1. Trading Life for a Weekend?
    Build a Business, Build a Life.
    Unleash the Dream.

    Become an UNSCRIPTED™Entrepreneur.

    UNSCRIPTED™ Entrepreneurship is an entrepreneurial business strategy that unleashes dreams, frees time, and explodes your incomes—but more importantly, it changes your life forever. Make no mistake; this isn’t something you “try”— this is something you live.

    FREE Download (Unscripted) FREE Download (Millionaire Fastlane)  Register
    Registering for the forum removes this block!

FORUM SEARCH


Need answers about entrepreneurship? Search FIRST! More than likely your entrepreneurial topic has already been discussed.
Powered by Google Site Search.

Lexus marketing with "The Script"

Discussion in 'Advertising, Marketing, Social Media' started by Kak, Oct 9, 2017.

  1. Kak
    Offline

    Kak Legendary Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    4,009
    Likes Received:
    9,450
    Joined:
    Jan 23, 2011
    Rep Bank:
    $24,946
    This ad just played on CNBC in my office. I had to laugh. It reminded me of MJ's description of "The Script".

    View: https://youtu.be/9h0C-gTWBh8


    They left out repeating the process for 50 years.

    Basically... You work hard and for your reward you get the privilege of spending some of your time in a Toyota Avalon with more leather. Yay success.
     
  2. 404profound
    Offline

    404profound Bronze Contributor I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    238
    Likes Received:
    382
    Joined:
    Aug 27, 2017
    Gender:
    Male
    Location:
    Desert of Desertion
    Rep Bank:
    $1,869
    They also left out that usually it's a fat balding guy because he's got no blood circulation and a shit diet, pulling into a one bedroom house to a wife who's pissed off because she's shackled to the equivalent of Jerry from Rick and Morty.
     
  3. Red
    Offline

    Red danger zone Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass Summit Attendee

    Messages:
    936
    Likes Received:
    2,854
    Joined:
    Feb 23, 2010
    Location:
    Phoenix
    Rep Bank:
    $17,074
    Smart marketing -they know their purchasing demographic.

    ps: I really like my Nissan with more leather, lol.
     
  4. MJ DeMarco
    Offline

    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

    Messages:
    24,067
    Likes Received:
    61,930
    Joined:
    Jul 23, 2007
    Gender:
    Male
    Location:
    Phoenix, AZ
    Rep Bank:
    $238,639
    Admin Post
    Yea, I found that funny as well.

    My tweet:

    Screen Shot 2017-10-09 at 10.29.25 AM.png
     
  5. Kak
    Offline

    Kak Legendary Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    4,009
    Likes Received:
    9,450
    Joined:
    Jan 23, 2011
    Rep Bank:
    $24,946
    LMAO!!!
     
    ZF Lee, Vigilante and MJ DeMarco like this.
  6. Kak
    Offline

    Kak Legendary Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    4,009
    Likes Received:
    9,450
    Joined:
    Jan 23, 2011
    Rep Bank:
    $24,946
    Does it go the other way too? Can my Chevy be an Escalade with less leather? HAHA
     
  7. GuitarManDan
    Offline

    GuitarManDan Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    134
    Likes Received:
    369
    Joined:
    Feb 28, 2017
    Gender:
    Male
    Location:
    NYC
    Rep Bank:
    $1,963
    Also love how it's an open road. A more accurate portrayal would be hopelessly stuck in traffic going to work... classic "your time"!
     
  8. 404profound
    Offline

    404profound Bronze Contributor I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    238
    Likes Received:
    382
    Joined:
    Aug 27, 2017
    Gender:
    Male
    Location:
    Desert of Desertion
    Rep Bank:
    $1,869
    Lmao, yea if an inlet to Manhattan ever looks like that, I'm pulling a U-turn real quick. Sure sign of a zombie outbreak.
     
  9. Ninjakid
    Offline

    Ninjakid Gold Contributor Speedway Pass

    Messages:
    1,313
    Likes Received:
    2,324
    Joined:
    Jun 23, 2014
    Location:
    Some random planet, orbiting some random star
    Rep Bank:
    $8,880
    I do think Lexus makes nice cars though
     
  10. sparechange
    Offline

    sparechange Bronze Contributor Speedway Pass

    Messages:
    608
    Likes Received:
    475
    Joined:
    Nov 11, 2016
    Gender:
    Male
    Location:
    Vancouver
    Rep Bank:
    $849
    Financing at 2% !!!!
     
  11. Thoelt53
    Offline

    Thoelt53 Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    120
    Likes Received:
    300
    Joined:
    Dec 8, 2016
    Gender:
    Male
    Location:
    Boston, MA
    Rep Bank:
    $1,552
    They do. Very reliable as well.

    But they are just Toyotas with more leather and a few extra bells and whistles + that "luxury" price tag.
     
  12. Thoelt53
    Offline

    Thoelt53 Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    120
    Likes Received:
    300
    Joined:
    Dec 8, 2016
    Gender:
    Male
    Location:
    Boston, MA
    Rep Bank:
    $1,552
    My 2002 Tahoe has leather and Autoride! It's an Escalade with a bow tie right??

    :rofl:
     
    grindmode and Kak like this.
  13. Ninjakid
    Offline

    Ninjakid Gold Contributor Speedway Pass

    Messages:
    1,313
    Likes Received:
    2,324
    Joined:
    Jun 23, 2014
    Location:
    Some random planet, orbiting some random star
    Rep Bank:
    $8,880
    The IS model I would definitely agree and it's been proven.

    The higher up models are more different.

    But with that logic, isn't any car basically the same thing with some more dressing up?
     
    ZF Lee likes this.
  14. Thoelt53
    Offline

    Thoelt53 Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    120
    Likes Received:
    300
    Joined:
    Dec 8, 2016
    Gender:
    Male
    Location:
    Boston, MA
    Rep Bank:
    $1,552
    Right. I'd agree that, for example, the LS is a realm above Toyota.

    I wouldn't say that all cars are that way. But if you compare, for the most part, Toyota to Lexus, or Ford to Lincoln, Nissan to Infiniti, VW to Audi, Honda to Acura, etc, you'll see that the latter are just a higher end brand built off the same chassis. Same powetrain. Same drivetrain. The only difference is in the bells and whistles.

    They can't be compared to high end cars built on standalone chassis' with proprietary features/options.

    Even the "prestigious" Escalade is built on the same platform as the Tahoe and Yukon SUVs, and Silverado and Sierra pickup trucks.
     
  15. ksc23
    Offline

    ksc23 Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    211
    Likes Received:
    608
    Joined:
    Jul 30, 2014
    Gender:
    Male
    Location:
    US
    Rep Bank:
    $3,289
    Ad for the Unscripted:

    Won't see this on TV!
     
  16. MJ DeMarco
    Offline

    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

    Messages:
    24,067
    Likes Received:
    61,930
    Joined:
    Jul 23, 2007
    Gender:
    Male
    Location:
    Phoenix, AZ
    Rep Bank:
    $238,639
    Admin Post
    Oh no, he said "work harder" about 4 times! I hear that phrase is now triggering.
     
  17. GPM
    Offline

    GPM Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass Summit Attendee

    Messages:
    296
    Likes Received:
    786
    Joined:
    Oct 25, 2012
    Gender:
    Male
    Location:
    Canada
    Rep Bank:
    $3,723
    "go ahead, you deserve it"

    I think I just thew up a little bit
     
  18. Almantas
    Offline

    Almantas Nothing to Lose Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    707
    Likes Received:
    2,957
    Joined:
    Dec 21, 2015
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $16,860
    Probably because guys who can afford them don't waste their time in front of a TV?
     
  19. Philip Marlowe
    Offline

    Philip Marlowe Every Day On, No Days Off Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    162
    Likes Received:
    412
    Joined:
    Apr 28, 2017
    Gender:
    Male
    Location:
    New England
    Rep Bank:
    $893
    After living in DC for a decade, the first thing that caught me wasn't the overall scripted nature, but the lack of soul-crushing traffic on the way into that city. Haha.
     
    AgainstAllOdds and ZF Lee like this.
  20. Philip Marlowe
    Offline

    Philip Marlowe Every Day On, No Days Off Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    162
    Likes Received:
    412
    Joined:
    Apr 28, 2017
    Gender:
    Male
    Location:
    New England
    Rep Bank:
    $893
    And if you want a good car commercial, call Fiat:

     
  21. 404profound
    Offline

    404profound Bronze Contributor I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    238
    Likes Received:
    382
    Joined:
    Aug 27, 2017
    Gender:
    Male
    Location:
    Desert of Desertion
    Rep Bank:
    $1,869
    Yup, they went straight for the id with that one.


    Sent from my iPhone using Tapatalk
     
  22. AgainstAllOdds
    Offline

    AgainstAllOdds Legendary Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    1,199
    Likes Received:
    6,049
    Joined:
    Dec 26, 2014
    Gender:
    Male
    Location:
    Chicago, IL
    Rep Bank:
    $40,890
    The show Atlanta did a pretty good parody of these car commercials:



    Watch it until the end.

    The Lexus commercial above could easily serve as a prequel to this.
     
  23. Fox
    Offline

    Fox Legendary Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    1,276
    Likes Received:
    8,316
    Joined:
    Aug 19, 2015
    Gender:
    Male
    Location:
    Valletta, Malta
    Rep Bank:
    $44,138
    Seems like there is a whole channel just for us haha...
    Screen Shot 2017-10-11 at 09.49.54.png
     
    Kingmaker likes this.
  24. Laughingman21
    Online

    Laughingman21 Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    89
    Likes Received:
    117
    Joined:
    Sep 7, 2015
    Rep Bank:
    $606
    They should show that advert to kids in school then hand them a copy of Unscripted and watch them go and knock life out of the park.
     
    Romeo D. and Philip Marlowe like this.
  25. Kak
    Offline

    Kak Legendary Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    4,009
    Likes Received:
    9,450
    Joined:
    Jan 23, 2011
    Rep Bank:
    $24,946
    What the hell is auto ride? Lol
     
    Last edited: Oct 11, 2017
    Thoelt53 likes this.