@Fox there's some tips that can raise conversion and don't take a any extra time.To give an example what some of these sites look like...
Corazón Tattoo Studio | Malta
This is not my usual profile of client but you can see how this might convert better over other competitors sites.
I'm sure you are using them in your other websites, but it can be useful to someone.
Just keeping your CTAs messages relevant makes visitors more inclined to take action. I.e. "Get yours" or "Get tattooed" or "book an appointment" instead of "Contact" in this case.
The fields of the form can also be personalized to something like "What tattoo do you have in your mind?" instead of "Message". This helps people to know what to do and just reading this question they will answer it in their minds, creating more desire to get in touch. A relevant form also gives you a bit more authority and personality. Visitors feel that you care more about what they think.
(Sorry if the messages are not correct English, I try to do my best here )
And last but not least, the CTA can be placed several times in the page. The best placing of a CTA is when the visitors are more excited with your product. In this case, maybe a button at the bottom of the gallery section would work fine.
This is not pure science, so every web and every audience work differently and it needs testing. But usually they work fine.
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