Let me tell you a little story about good enough vs perfect.
One day I set out to create videos for my products.
Informative, educational, general videos to show them "in action".
These are products that aren't mainstream, so there isn't much content out there.
I bought a fancy camera, a variety of lenses, back drops, tri pods, lights, electric rotating bases.
You name it. I bought it.
We filmed some bits, edited some bits, finished nothing. Published, nothing.
Created Trello boards of "things to film" and thought up ways of filming, creating sets, wondering how to make it perfect.
Studied lighting, watched YouTube videos, bought and set up microphones.
Tested. Played.
And then one fine day some videos were released onto YouTube, one by one, daily.
Only they weren't ours!
In my quest for "perfectionism" we were beaten to the post. Competitors were releasing content!
The videos aren't fancy, aren't stylish, aren't perfect.
But they do the trick.
So....
Whilst there is nothing wrong with striving for the best, at least start with good enough.
Create videos that are good-enough. Create Facebook posts that are good-enough. Create websites, products, content that is good-enough.
Then optimise and improve.
Don't get me wrong, don't release rubbish products, rubbish content etc.. plan to make it as good as you can from day 1, but don't spend months thinking how to make something better when you haven't even made anything yet.
Plan the project, get it underway...
Launch. Learn. Optimise. Re-Launch
and repeat....
The biggest thing you need to learn from this is that often the difference in time/effort/cost between good enough and perfect does not usually equate to a significant positive difference on your business's bottom line.
Whilst you're planning perfect your competitors will be making bank from good enough!
One day I set out to create videos for my products.
Informative, educational, general videos to show them "in action".
These are products that aren't mainstream, so there isn't much content out there.
I bought a fancy camera, a variety of lenses, back drops, tri pods, lights, electric rotating bases.
You name it. I bought it.
We filmed some bits, edited some bits, finished nothing. Published, nothing.
Created Trello boards of "things to film" and thought up ways of filming, creating sets, wondering how to make it perfect.
Studied lighting, watched YouTube videos, bought and set up microphones.
Tested. Played.
And then one fine day some videos were released onto YouTube, one by one, daily.
Only they weren't ours!
In my quest for "perfectionism" we were beaten to the post. Competitors were releasing content!
The videos aren't fancy, aren't stylish, aren't perfect.
But they do the trick.
So....
Whilst there is nothing wrong with striving for the best, at least start with good enough.
Create videos that are good-enough. Create Facebook posts that are good-enough. Create websites, products, content that is good-enough.
Then optimise and improve.
Don't get me wrong, don't release rubbish products, rubbish content etc.. plan to make it as good as you can from day 1, but don't spend months thinking how to make something better when you haven't even made anything yet.
Plan the project, get it underway...
Launch. Learn. Optimise. Re-Launch
and repeat....
The biggest thing you need to learn from this is that often the difference in time/effort/cost between good enough and perfect does not usually equate to a significant positive difference on your business's bottom line.
Whilst you're planning perfect your competitors will be making bank from good enough!
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