I recently finished a landing page for a martial arts school that my cousin and I attend. I'm trying to get people to sign up for a free trial, and ultimately convert to paying, monthly members. I showed my cousin the page and he said that my plain white background was cheesy and looked very...

Let me tell you a little story about good enough vs perfect. One day I set out to create videos for my products. Informative, educational, general videos to show them "in action". These are products that aren't mainstream, so there isn't much content out there. I bought a fancy camera, a...