Thanks man! I LOVE to hear that other people are feeding off the energy. It's weird how energy isn't "limited", it's more like.. the more you send out, the more you get back. So, you also inspire me - thank you for that!!
As for the Google Results already being 2nd page, I'm sure that's a mix of several key factors:
- The Company Name Research I did to have a short, exact URL with very few close competitors.
- My prior experience building Business Websites (I think this is the 6th website I've built in as many years), so I know what's really important, what doesn't matter, etc. Also a few basic SEO ("Search Engine Optimization") tactics can take you a long way (especially if no one else has your company name). Again, I've learned many of these over the past 6 years, and I'm putting them all to good use on the SaaS website.
- A little bit of luck.
I've been adding content as fast as I can (mainly new blog articles). This builds trust for upcoming Customer Interviews, and also starts building Organic Traffic and SEO for the future.
Blogging / writing is something I have a ton of experience with (over 600 articles and web pages published), so it's very easy to add more content on a regular basis and watch the Organic Growth metrics.
I don't think Blogging is the best way to scale this SaaS business, but I DO know it helps build trust, authority, and Search Ranking. And, I'm predicting there will eventually be SOME residual Leads and Sales through organic search / blog traffic.
Basically, Blogging on the Company Website is another way to quickly encourage a higher Google ranking and build additional organic traffic, leads, and sales that persist over time.
Plus, if you can't tell by now - I just love writing about business
Hope this gives some insight - basically just showing up (by building a clean, complete website with a good Company Name) is 1/2 the battle when getting ranked in Google.
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